2015-04-14 14:30

 

Micro business has qualification? Available China cosmetics derivative standard

 

CNDSN network April 14th news (SE) in recent years, the cosmetics market and the rapid development of e-commerce, many brands and gradually move closer to the micro channel. Office, marketing circle of friends is still relatively new marketing approach, because there is no business license, no fixed place of business, all kinds of no legal basis and the supervision of derivative of consumption, so that consumers complaints difficult, rights difficult, the relevant government departments to deal with when it is difficult to.

Recently, the National Association of industry and Commerce Cosmetics Industry Association issued the first "Chinese cosmetics derivative (draft standard implementation)", the micro business qualifications, help to safeguard the interests of consumers and small business market order.

Micro business circle of friends to buy cosmetics and problems

Data show that, in the WeChat software business has accounted for the entire 1/3 WeChat circle of friends, all kinds of mask and skin care products are selling to derivative form, but with the development of WeChat crazy marketing, more and more stranger appeared WeChat circle, marketing risk it.

"Inconsistent with the description of goods, refund return difficult, more difficult." In Ms. Zhang bank in WeChat shop to buy a set of whitening products, the receipt of the goods found inconsistent with the description, expressed very distressed. "A friend recommended micro signal a monopoly cosmetics for me at that time to see the product description, the effect is good, the description of the goods in great detail, and the owner also told me the goods fidelity, find friends spent 500 yuan to buy a set of whitening mask, but when you receive a product, not like described is genuine, then I will contact the store, ask to return money, but WeChat store said, to sell things to return, finally several consultations did not return, only bad luck."

Coincidentally, the public Miss Yang also encountered similar problems, micro shop last month she in a so-called France shopping to buy a set of cosmetics, after paying the money, but there was no goods store said, upon inquiry of goods through customs at the time of the detained, need to pay a fine, Miss Yang had to pay. A few hundred dollars, to get the goods after one month. In this regard, two of consumers said, in WeChat circle of friends to buy things, after sale rights difficult, and unwilling to believe again micro shop.

Micro business to business license

Recently, the first "Chinese cosmetics derivative standard (implementation draft)" published. The new regulations clearly requires the derivative of the distribution of the product must have the production license, trademark registration certificate, sanitation license, product registration and approval, a certificate of trademark registration and business license of enterprise legal person and other relevant information, and the unit of the individual operators, to the local business sector registered, legal business license, the relevant laws and regulations by the sale of products and packaging must meet with the standard of cosmetics. The new regulations on cosmetics and micro business customer service work also made some provisions, whether personal or corporate behavior, any micro companies should establish and improve the pre-sale, sale, after sale service system, to safeguard the legitimate interests of consumers to provide maximum protection.

Micro business standards can standardize the market

In this regard, the City Consumers Association staff told reporters, a micro shop belongs to the electricity supplier, and not before the real name authentication, for guarantee and third trading platform, make the deal at a time when consumers and stores, is "I wish you love" trading, derivative and Taobao, Jingdong, when large sales site the big difference, micro shop does not have a formal management platform, but also the lack of supervision of the department. "China cosmetics derivative (draft standard implementation)" is available, the effective management of derivative market, consumers in the micro shop, should first see whether businesses have business qualifications and whether the products meet the industry standards to buy. At the same time, legal experts remind consumers: "micro business selling things at least quality requirements, whether large or small business website, must have a quality standard, is fake and shoddy products or sales. If the purchase of goods in the shop there is a dispute, consumers can complain to the local industrial and commercial department." "

(original title: derivative have qualification? Chinese cosmetics derivative standard (Draft) published Implementation)

Editor: Wan Wan