【直报网2月2日讯】（慧聪空调制冷网）2014年在中国家电市场表现整体出现剧烈下滑的背景下，空气净化器行业却高速发展。之前曾经有一份调查数据称，空气净化器产品在欧美国家的普及率超过40%，在韩国的普及率达到70%，在日本则是27%，而在中国只有不到2%。巨大的市场蛋糕，让众多国内国外品牌垂涎不已。

CNDSN February 2nd news [] (HC network air conditioning and refrigeration) 2014 performance in the China electrical appliances market overall radical decline background, air purifier industry is in high speed development. Once before a survey data, air purifier products rate of more than 40% in the popular in Europe and the United States, in South Korea's popularity rate achieves 70%, 27% in Japan, and in the Chinese only 2%. The huge market, so many domestic and foreign brands coveted.

不断增长的市场需求使得众多厂商大举进军空气净化器领域。生产空气净化器的厂家也是越来越多，早年只局限于几个大品牌，如今则五花八门数不胜数了。2010年，中国空气净化器生产厂家不到50家，2011年超过100家，2012年超过200家，2013年超过300家。而2014年已经猛涨到400个以上。

Growing market demand make numerous manufacturer foray into the field of air purifier. The production of air purifiers manufacturers are also more and more, the early years are confined to a few big brands, now all kinds of beyond count. In 2010, Chinese air purifier manufacturers not to 50, more than 100 in 2011, more than 200 stores by 2012 2013, more than 300. But 2014 has soared to more than 400.

虽然市场上的空气净化器品牌达到饱和，但是这些仍然挡不住空气净化器行业的新来者。从2013年开始，海尔、海信、美的、TCL等国内家电厂商纷纷涉足空气净化器行业，与较早进入该领域的夏普、飞利浦、LG、三星等外资厂商争抢市场份额。

Although the air purifier brands on the market saturated, but the newcomers these still can not stop the air purifier industry. From the beginning of 2013, Haier, Hisense, beautiful, TCL and other domestic appliances manufacturers have set foot in the air purifier industry, and earlier in the field Sharp, Philips, LG, Samsung and other foreign manufacturers competing for market share.

国内家电巨头纷纷延伸产业链到空气净化器领域。年初，海尔空调推出了“空气盒子”，拉开了从空调到空气盒子的跨越式布局。8月份，美的空调宣布从空调制造向空气服务商的转型，并一口气推出了多款空调、空气净化器等新产品。此前，格力空调已悄悄通过大松这一新品牌，推出了空气净化器和净水机等产品。同时，奥克斯集团今年初也以空调事业部为主体组建了奥克斯家电集团，并开始考察包括空气净化器在内的多个多元化扩张的市场项目。

The domestic home appliance giants have to extend the industrial chain to the field of air purifier. At the beginning of the year, Haier air launched the "air box", opened from air conditioners to leapfrog the layout of air box. In August, the U. S. air-conditioning announced manufacturing transition to air service providers from the air, and one breath introduced a variety of new products such as air conditioning, air purifier. Previously, Gree air conditioning has been quietly through the song of this one new brand, launched air purifier and water purifying machine and other products. At the same time, Aux group at the beginning of this year also to air-conditioning division as the main form the Aux appliance group, and began to examine the more diversified expansion project, including air purifier market.

不仅国内企业开始进军空气净化器，很多国外品牌也要来分一杯羹。2014年5月，一直走自营品牌运营模式的无印良品(MUJI)首次引入第三方家电品牌BLAMUDA，被引进的产品是一款空气净化器。在无印良品的官网上，这款空气净化器标注“中国大陆首发款”字样。9月，日本知名家电品牌富士通将军发布了一款无需更换过滤网的空气净化器，并很有心地把这款新品的全球首发仪式放在了上海。11月，以生产热水器闻名的A.O。史密斯也要跨界卖空气净化器了。A.O。史密斯公司全球高级副总裁、中国区总裁丁威表示，A.O。史密斯将在明年一季度向中国市场推出空气净化器产品。

Not only domestic enterprises began to enter the air purifier, many foreign brands are to divide a cup of a thick soup. In 2014 May, Muji has been walking the self brand operation mode (MUJI) was first introduced in third party BLAMUDA appliance brand was introduced, the product is a kind of air purifier. In the Muji's website, the air purifier ", marking the first paragraph China". In September, Japan's well-known home appliance brands Fujitsu general issued a no need to replace the filter net of air purifier, and very carefully to this new world's ceremony in Shanghai. In November, the production of water heater of famous A.O. Smith also want to sell the transboundary air purifier. A.O. Smith, senior vice president, global Chinese area president Ding Wei said, A.O. Smith will launch the air purifier products to the market in the first quarter of next year China.

随着互联网企业进入，空气净化器行业也掀起了一股互联网革命，已经有互联网企业加入到空气净化器行业中来。2014年3月份，360通过与TCL合作推出空气净化器产品；7月份，联想通过旗下的互联网子公司推出一款空气净化器产品；10月份，小米放出风声说要开始做空气净化器；而在这个月，猎豹移动发布“豹米空气净化大师”，定价998元并开始预售。科技网站果壳网也推出了一款叫做“小蛋”的智能空气净化器产品，定价1984元并在京东众筹平台上进行众筹。而同样在京东众筹平台上众筹的“三个爸爸”空气净化器创造了29天筹资过千万元的国内众筹项目纪录。随后，12月9日小米召开新品沟通会，推出主题为“等风来”的首款空气净化器产品，定价899元。

As the Internet enterprises to enter, the air purifier industry has also set off a wave of the Internet revolution, has Internet enterprises to join in the industry of air purifier. In 2014 March, and 360 by TCL launched air purifier products; in July, Lenovo launched an air purifier products through the Internet subsidiary; October, millet released report said to begin to do air purifier; and in this month, the cheetah mobile publishing "leopard meters air purification master", and began the pre-sale price 998 yuan. The science and technology website shell network also launched a called "small egg" intelligent air purifier products, pricing 1984 yuan and all the chips in the Jingdong crowdfunding platform. But also in Jingdong crowdfunding platforms crowdfunding "Three Fathers" air purifier has created 29 days financing over tens of millions of dollars of domestic crowdfunding project records. Subsequently, new communication will be held December 9th millet, introduced the theme of "wind" of the first air purifier products, pricing 899 yuan.

互联网企业做净化器有三大原因：一是净化器市场需求大；二是净化器行业技术门槛比其他行业低；三是互联网企业在推广营销、销售渠道、用户体验等方面都有独特优势。这些有着“互联网”性质的企业也开始推出空气净化器产品，包括小蛋、小米、猎豹等等，三个爸爸空气净化器更是在京东众筹中融资千万。新力量的加入，最大特点就是强调“性价比”，小米空气净化器899元价格、149元的滤网价价格，让很多业内企业吃惊。他们开始试图通过降价的方式，来保证自己目前的销售业绩。

Internet companies do cleaner has three main reasons: one is the purifier market demand is large; two is the purifier technical threshold industry than other industries is low; three is the Internet enterprise has the special advantage in marketing, sales channels, user experience. These are the "Internet" nature of the enterprise also began to launch air purifier products, including small egg, millet, cheetah and so on, three father air purifier is financing million in Jingdong crowdfunding in. Join the new force, the biggest characteristic is to emphasize the "price", screen price millet air purifier price of 899 yuan, 149 yuan, let many industry enterprises surprise. They began by trying to cut method, to ensure that their current sales performance.

在市场的驱动下，不管是互联网企业，IT企业还是传统家电企业纷纷投身到空净产品研发，越来越多的企业开始深入涉足或是开始布局空气净化器市场。▲

In the market driven, no matter is the Internet enterprises, IT enterprises and traditional household electrical appliance enterprises have joined into the empty net product research and development, more and more enterprises begin to deeply involved in or is the beginning of the layout of air purifier market. *

（原标题：空气净化器行业掀起互联网革命 2014供应商超400家）

(original title: air purifier industry set off the Internet revolution 2014 suppliers over 400)

责任编辑：小申

Editor: small Shen