CNDSn January 28th news  (China cosmetics net) in the cosmetics industry, has spread to such a domineering "report card". In 2011, a brand of perfume, make-up in Chengdu sales ranked first in the world, the skin care product sales ranking second in the world; in 2011, a brand of cosmetics counter sales in the world of Wangfujing store counter sales of the first name.

不过，随着经济形势的下滑，四川女孩们的出手也不再阔绰。1月23日，四川省化妆品商会会长方思远在接受华西都市报记者采访时透露，受经济形势影响，加上海外代购的蓬勃发展、微商的兴起等因素，全省化妆品行业的增速放缓，去年的总体涨幅不会超过5%，而往年增幅基本维持在20%左右。

However, with the decline of the economic situation, hit Sichuan girls will no longer be rich. In January 23rd, Sichuan Province Chamber of Commerce in rectangular Siyuan cosmetics accept West China Metropolis Daily reporter when the interview disclosed, the impact of the economic situation, the rise of such factors of the rapid development, and Shanghai, the purchase of micro business slowdown in the province, the cosmetics industry, the overall increase will not last year over 5%, while in previous years remained at about 20%.

海外代购冲击高端化妆品市场

Overseas purchasing high-end cosmetics market impact

小涛是某合资品牌四川区营销总监，他打听到的“情报”同样令人触目惊心。“下滑严重的是大众类化妆品牌，平均都有15%到20%的业绩下滑。高端化妆品的增速也从以前的两位数下降到个位数。”

Xiaotao is a joint venture brand Sichuan area marketing director, he heard the "intelligence" as shocking. "A serious slowdown is popular cosmetic brand, with an average of 15% to 20% decline in performance. The high-end cosmetics growth also fell from the previous two digits to single digits."

小涛直言海外代购所带来的冲击。“如今化妆品渠道多样化，特别在购买高端化妆品牌时，很多人都愿意采用海外代购的方式，这对国内化妆品市场的冲击尤为明显。”

Xiaotao blunt the impact of overseas purchasing. "Now the cosmetics channel diversification, especially in the purchase of high-end cosmetic brand, a lot of people are willing to use the overseas purchasing way, the impact on the domestic cosmetics market is particularly obvious."

增速虽然放缓，好在整体体量仍有所增加。方思远说：“全中国的化妆品销售，按照我的评估应该在7000亿元左右。四川女孩爱美心切，在其中占据着重要位置，销售应该在800亿元到1000亿元左右，但这不光是化妆品，还包括洗衣粉、洗漱品、餐具清洁品等大日化范畴。”▲

Although the overall volume growth slowed down, but still increased. Fang Siyuan said: "the whole Chinese cosmetics sales, according to my assessment should be controlled in 700000000000 yuan. Sichuan women eager, occupies an important position in which, sales should be in 80000000000 yuan to 100000000000 yuan, but this is not cosmetic, also includes washing powder, toiletries, tableware cleaning products and other large chemical category." *

（原标题：海外代购冲击 四川化妆品业2014涨幅不超5%）

(original title: the impact of Sichuan overseas purchasing cosmetics industry 2014 or less than 5%)

责任编辑：婉婉

Editor: Che Wan Wan