【直报网1月7日讯】（环球网科技）1月4日，中央电视台十三套《每周质量报告》栏目今日播出了一期“新举措看网购”节目。国家工商总局局长张茅在节目中表示，为保护消费者权益，新的网购监管办法《侵害消费者权益行为处罚办法》将于3月15日出台。新办法对经营者侵害消费者权益的行为及相应的处罚办法做出了具体规定。

CNDSN January 7th news  (global network technology) in January 4th, thirteen sets of CCTV "weekly quality report" column broadcast today, a "new move to online shopping" program. Director of the State Administration for Industry and Commerce Zhang Mao in the program said, for the protection of the rights and interests of consumers online shopping, the new regulatory measures "against the interests of consumers" behavior punishment measures will be introduced in March 15th. A new way to make specific provisions on the operators to act against the interests of consumers and the corresponding punishment measures.

新办法规定，侵害消费者权益违法行为涉嫌犯罪的，工商行政管理部门应当按照有关规定，移送司法机关追究其刑事责任。工商行政管理部门依法对经营者予以行政处罚的，应当记入经营者的信用档案，并通过企业信用信息公示系统等及时向社会公布。这相当于有了公示经营者信用污点的依据。

The new regulations, illegal acts against the interests of consumers suspected of a crime, the administrative department for Industry and Commerce shall, in accordance with the relevant provisions, transferred to judicial organs for criminal responsibility. The administrative department for Industry and Commerce shall be subject to administrative penalties for operators, operators shall be recorded in the credit files, and through the enterprise credit information publicity system in a timely manner to the public. This is equivalent to a publicity operators credit blemish basis.

办法对消费者7天无理由退货权的行使作出了规定，将拖延、无理由拒绝进行类型化，以负面清单的方式明确了具体的执行标准和方式。

Methods made provisions for exercising the consumer 7 days no reason to return power, procrastination, no reason to refuse to conduct the type of list, in a negative way to clear the concrete implementation of the standards and methods.

对于个人信息的保护，新办法规定，经营者收集、使用消费者个人信息，应当遵循合法、正当、必要的原则，明示收集、使用信息的目的、方式和范围，并经消费者同意。

For the protection of personal information, the new regulations, operators, the use of personal information collected, should follow the legal, legitimate, the necessary principle, express to collect information, use the purpose, methods and scope, with the consumer consent.

据张茅介绍，近年来，我国网购市场增长迅速，成交增幅保持在40%-75%之间。但网购投诉的增长速度远远超过了网购成交的增长速度，平均来看，网购投诉增长速度是网购成交增长速度的2倍还多。2014年1-11月，已经接受和处理的网络消费者投诉超过5万件。

According to Zhang Mao introduction, in recent years, China's online shopping market is growing rapidly, the turnover rate of increase is kept between 40%-75%. But online shopping complaints is growing much faster than the growth rate of online shopping transactions, on average, online shopping complaints growth rate is more than 2 times the growth rate of online shopping transactions. In 2014 1-11 month, already accept and handle consumer complaints more than 50000 pieces of network.

而消费者投诉的问题主要集中在虚假宣传、假冒伪劣、侵犯知识产权、售后服务不及时等多方面，此外，个人信息泄露、快递不及时或货物有损坏等也是投诉的主要方面。

Consumer complaints focused on the issue of false propaganda, counterfeit, infringement of intellectual property rights, after sale service is not timely and other aspects, in addition, personal information leakage, express delivery is not timely or goods have damaged the main aspects of complaint is.

张茅认为，网络交易不同于实体交易，具有开放性、虚拟性、跨地域性等特点，违法问题比较隐蔽。网络监管也存在发现难、取证难、处理难等客观实际，单纯的行政监管往往显得力不从心，需要充分发挥企业自治、行业自律、社会监督等多方面作用。

Zhang Mao thinks, the network transaction is different from the entity transaction, has openness, virtuality, cross regional characteristics, illegal more subtle problem. Network supervision also has found difficult, hard evidence, to solve the objective reality, the administrative supervision of pure often appear, giving full play to the enterprise autonomy, industry self-discipline, social supervision and other aspects of the role.

2014年国家工商总局在网购监管方面做了大量工作，包括制定新的《消费者权益保护法》、新的《网络交易监管办法》，开展红盾网剑专项活动，双十一前夕约谈10家大型电商网站等。

In 2014, the State Administration for Industry and Commerce has done a lot of work in the online shopping regulation, including the development of new "consumer protection law", new "network trade regulatory approach", carry out the activities of special red shield net sword, double the eve of eleven interviews with 10 large electric business website.

张茅称，2015年消费者的网购体验将会进一步改善，让信用真正起到创造财富的作用，随着新办法的实行，新网购指日可待。▲

Zhang Mao said, in 2015 the consumer online shopping experience will further improve, let credit really play the role of wealth creation, with the introduction of the new approach, a new online shopping point the day and await for it. *

（原标题：国家工商总局局长张茅：网购新规3月15日出台）

(original title: Director of the State Administration for Industry and Commerce Zhang Mao: online shopping new regulations introduced in March 15th)

责任编辑：婉婉

Editor: Che Wan Wan