【直报网12月23日讯】（京华时报）昨天，十二届全国人大常委会第十二次会议听取全国人大法律委员会关于《中华人民共和国广告法(修订草案)》（以下简称二审稿）修改情况的汇报。根据二审稿，烟草广告被进一步限制，药品保健品广告拟禁用代言人，明确禁止10周岁以下儿童做广告代言人。

CNDSN December 23rd news [] (JINGWAH times) yesterday, the twelve session of the Twelfth Meeting of the NPC Standing Committee to listen to the NPC Law Committee on "the people's Republic of China Advertising Law (Revised Draft)" (hereinafter referred to as the two draft revision report). According to a two review, by further restrictions on tobacco advertising, the medicines and healthcare products advertising intends to disable the spokesperson, expressly prohibited children under 10 years of age to do advertisement spokesman.

《食品安全法》（修订草案）（以下简称二审稿）昨天再次提交全国人大进行审议，二审稿进一步加重对食品安全违法行为的处罚，还规定生产经营转基因食品应当按规定进行标识。

"Food safety law" (Revised Draft) (hereinafter referred to as the two reviewers) yesterday once again submitted to the National People's Congress for deliberation, the two review further aggravate the food safety violations punishment, also provides for the production and business operation shall be carried out in accordance with the provisions of genetically modified food labeling.

广告法

Advertisement law

“全方位”禁烟草广告

"Comprehensive" ban tobacco advertising

在一审稿基础上，二审稿对烟草广告作出更严格的限制。二审稿规定，禁止利用广播、电影、电视、报纸、期刊、图书、音像制品、电子出版物、移动通信网络、互联网等大众传播媒介和形式或者变相发布烟草广告。禁止在公共场所、医院和学校的建筑控制地带、公共交通工具设置烟草广告，禁止设置户外烟草广告、橱窗烟草广告。

In a review on the basis of two reviewers, to make more stringent restrictions on tobacco advertising. Two reviewing provisions, prohibit the use of radio, film, television, newspapers, periodicals, books, audio and video products, electronic publications, mobile communication network, the Internet and other mass media advertising for tobacco and openly or in disguised form. Banned in public places, hospitals and schools construction control areas, public transport setting tobacco advertising, it is forbidden to set up outdoor tobacco advertising, window advertisements for tobacco.

二审稿烟草广告的限制，内容已覆盖到了常规不被认为是广告的内容。比如规定，烟草制品生产者或经营者发布的迁址、更名、招聘等启事中，不得含有烟草制品名称、商标、包装、装潢以及类似内容。此外，现实中常看到“某某烟草企业希望小学”等公益活动名称，对此，二审稿也加以限制，明确规定为，在其他商品或服务的广告、公益广告中，也不得含有烟草制品相关内容。

Two reviewers tobacco advertising, content has to cover routine is not considered advertising content. Such as the provision of tobacco products, the producer or operator issued relocation, renamed, recruitment notice, shall not contain tobacco product name, trademark, packaging, decoration and similar content. In addition, the reality often see "a certain tobacco enterprises hope primary school" public welfare activities such as name, this second release, also be restricted, explicitly, in other goods or services, advertising, public service advertising, nor shall contain relevant content of tobacco products.

解读：除了在烟草制品专卖点的店堂室内可以采取张贴、陈列等形式发布的烟草广告，以及烟草制品生产者向烟草制品销售者内部发送的烟草广告外，其他任何形式的烟草广告均被禁止。在烟草广告被进一步限制的同时，酒类广告也在本次修改中有所收紧。二审稿规定，酒类广告中不得出现饮酒动作，也不得含有任何驾驶车、船、飞机等活动的表现。

Interpretation: except in tobacco products monopoly shop interior can take other forms, display post released tobacco advertising, and tobacco products producers to tobacco products within the seller send tobacco advertising, any other form of tobacco advertising was banned. Further restrictions on tobacco advertising and alcohol advertising, also some tightening in this revision. Two reviewing provisions, drinking alcohol advertising action may not appear, nor shall contain any driving cars, boats, aircraft and other activities of the performance.

药品广告不得由明星出镜

No drug ad may by star appearance

在一审稿将广告代言人列为各类违法广告行为的连带责任人之后，二审稿对各类代言行为进行了进一步限制。

After a review of Advertising Spokesperson columns will be jointly and severally liable for all types of illegal advertisement behavior, two manuscripts were further restrictions on all kinds of endorsement.

针对药品、保健食品、医疗器械和医疗广告这四类被认为关系消费者生命健康和人身安全的特殊广告，一审稿已经要求不得利用科研机构、专业人士和患者进行推荐证明，二审稿则在此基础上进一步要求，不得利用其他任何广告代言人的名义和形象作推荐证明。这意味着，上述四类跟药品保健品相关的广告将不得再由明星出镜。

In medicine, health food, medical equipment and medical advertisement these four classes is considered the relationship between consumer health and life and personal safety of special advertising, a review has been asked not to recommend to prove the use of scientific research institutions, professional and patient, second draft is based on further requirements, shall not use any other advertising spokesman for the name and image as a recommendation to prove. This means that, the above four kinds of medicines and health products with relevant ads will not be photographed by the stars.

解读：全国人大法律委员会副主任委员安建说，医药、医疗等关系消费者的生命健康和人身安全，且功效因人而异，不但不得利用科研机构、专业人士和患者进行推荐证明，也不得利用其他任何广告代言人的名义和形象作推荐证明。

Interpretation: the national vice chairman of the NPC Law Committee An Jian said, pharmaceutical, medical and other relationship between consumer's life and health and personal safety, and the effect is differ from man to man, not only may not be recommended to prove the use of scientific research institutions, professional and patient, also must not use any other advertising spokesman for the name and image for reference.

10岁以下儿童禁代言广告

Children below 10 years old the forbidden endorsement ads

从保护未成年人角度出发，二审稿在第三十条增加了一款：“不得利用十周岁以下未成年人作为广告代言人。”

Starting from the angle of the protection of minors, two referees in thirtieth added a paragraph: "shall not make use of minors under ten as the advertisement prolocutor."

何为广告代言人？根据二审稿，“广告代言人”是指除广告主以外，在广告中以自己的名义或者形象对商品、服务作推荐、证明的自然人、法人或者其他组织。根据二审稿的规定，如果违法利用10周岁以下未成年人作为广告代言人，可能面临撤销广告批准、没收广告费用及20万元以上100万元以下的罚款。

What is the advertising spokesperson? According to a two review, "the advertisement prolocutor" refers to the addition of advertisers outside, in advertising in its own name or image of the commodity, service recommendation, natural person, legal person or other organization to prove. According to the provisions of the two review, if the illegal use of minors under 10 as endorsers, may face cancellation advertisement approval, confiscate the advertising expenses and 200000 yuan to 1000000 yuan fine.

另外，二审稿还对涉及未成年人的广告活动作出相应规范，如在针对未成年人的大众传播媒介上不得发布药品、医疗器械、网络游戏、酒类广告等；针对14周岁以下未成年人的商品或者服务的广告，不得含有劝诱其要求家长购买广告商品或者服务以及可能引发其模仿不安全行为的内容等。

In addition, the second instance release also advertising campaign on involving minors make the corresponding norms, such as in the mass media for minors shall not release drugs, medical devices, network game, alcohol advertising; for goods or services to minors under 14 of the advertisement, shall not contain induce its ask their parents to buy the advertised goods or service and may lead to the imitation of unsafe behavior content etc..

解读：有关人士分析认为，如果不出姓名、不以自己的名义做广告宣传，属于广告表演，不属于广告荐证；广告表演者无须为角色行为负责，而广告荐证者要对自己的行为负责。由于童星们有一定名气，他们为广告做宣传的行为属于代言。

Interpretation: the relevant personage analysis thinks, if not name, not in his own name in advertising, which belongs to the advertising performance, does not belong to the advertising endorsers in advertisement; the performers are not responsible for the role behavior, and the advertising advertising endorsers is responsible for his own actions. Because the child actors have a c. Because the child actors have a certain reputation, their advertising behavior belongs to speak.

To ensure that a key to close the pop-up ads

二审稿规定，互联网信息服务提供者利用互联网发布广告，不得影响用户正常使用网络。在互联网页面以弹出等形式发布的广告，应当显著标明关闭标志，确保一键关闭。

Two reviewing provisions, the Internet information service provider using the Internet advertising, shall not affect the normal use of the network user. Released to pop in the form of the Internet page advertisement, shall be marked off the mark, to ensure close.

解读：有专家认为“网络不是法外之地”，网络逐渐成为广告发布的重要媒介，实践中网络广告违法、影响用户使用网络等问题较为突出。此次广告法修订，明确网络要遵守其他媒介广告的一切“游戏规则”，同时还额外要求弹出广告必须能一键关掉。

Interpretation: some experts believe that "the network is not the ground outside the law", the network has gradually become an important media advertising, network advertising illegal practice, affecting the use of network users are prominent problems. Revision of the advertising law, all the "rules of the game" clear network to comply with other media advertising, but also additional requirements must be able to push off the pop-up ads.

虚假广告扩大追责范围

Expand the scope of responsibility of false advertising

二审稿规定，发布虚假广告，欺骗、误导消费者，使购买商品或者接受服务的消费者的合法权益受到损害的，由广告主依法承担民事责任。关系消费者生命健康的商品或者服务的虚假广告，造成消费者损害的，其广告经营者、广告发布者、广告代言人应当与广告主承担连带责任。

Two reviewing provisions, publication of false advertising, deceptive, misleading consumers, the purchase of commodities or receipt of services the consumer's legitimate rights and interests are infringed, the advertisers shall bear civil liability. The relationship between the health and life of false advertising to consumers of the commodities or services, consumers caused damage, the advertisement operator and advertisement publishers, and advertisers, advertising spokesmen shall bear joint and several liability.

解读：“虚假广告损害消费者生命健康和财产安全，这些‘既谋财又害命’的‘毒瘤’不能先乱后治。”中国医药新闻信息传播协会常务副秘书长徐述湘认为，虚假广告出了事儿，广告主固然要惩处，经营发布者和代言人也同样不能置身事外，一句“不知情”就推卸了所有责任。

Interpretation: "false advertising harm consumers health and property safety, these 'is robbed and hurtful' 'cancer' not to chaos after treatment." Deputy Secretary Chinese Medical News Information Communication Association Xu Shuxiang that have an accident son, false advertising, advertisers is to punish, business publisher and spokesperson also can not keep out of the affair, saying "ignorance" disclaim all responsibility.

食品安全法

Food Safety Law

转基因食品应按规定标识

Genetically modified food shall be identified

针对备受关注的转基因食品，二审稿明确其应当按规定标识。二审稿提出，我国《农业转基因生物安全管理条例》已经规定农业转基因生物标识制度，一些国家也在法律中规定转基因食品应当在标签上予以明示。为保障消费者的知情权，此次送审新增规定，“生产经营转基因食品应当按照规定进行标识”，同时增加相应的法律责任。

For genetically modified food concern, two reviewers made clear its shall mark. Two reviewing proposed, our country "agricultural GMO Safety Management Regulations" has rules of agricultural genetically modified organisms identification system, some countries have provisions in the law of genetically modified food shall be declared on the label. For the protection of consumer's right to know, the popular new provisions, "the production and operation of genetically modified food should be identified" according to regulations, while increasing the corresponding legal responsibility.

解读：在罚则方面，二审稿规定，“转基因食品未按规定标识”有可能承担从没收违法所得、罚款到停产停业、吊销许可证等各个档次的处罚，但其中“标签存在瑕疵但不影响食品安全”的，由县级以上食药监部门责令改正即可，拒不改正的，处两千元以下罚款。

Interpretation: in general, the two review provisions, "genetically modified food according to the specified identifier" may take from the confiscation of illegal income, fine to suspend production or business or revoke the license and other various grades of punishment, but the "label has flaws but does not affect the food safety", by the food and drug administration department at or above the county level shall order it to make corrections can be, refuse to correct, a fine of two thousand yuan of the following.

首次规范食品贮存运输

The first specification for food storage and transportation

二审稿增加规定，非食品生产经营者从事食品贮存、运输和装卸的，贮存、运输和装卸食品的容器、工具和设备应当安全、无害，保持清洁，防止食品污染，并符合保证食品安全所需的温度等特殊要求，不得将食品与有毒、有害物品一同运输。

Two reviewers increased, non food producers and business operators engaged in food storage, transportation and loading and unloading, storage, transport and handling of food containers, tools and equipment should be safe, harmless, keep clean, to prevent food pollution, ensure food safety and meet the required temperature and other special requirements, the food may not be with toxic or harmful articles with transportation.

解读：有专家认为，食品网购日渐火爆，对这些经手食品贮存运输的专业仓储、物流企业，有必要纳入法律监管范围。

Interpretation: experts believe that food online shopping increasingly unpopular, the handling of food storage professional warehousing, transportation and logistics enterprises, it is necessary in the scope of legal supervision.

媒体发虚假信息将被处罚

The media of false information will be punished

二审稿对于涉及公共舆论领域对食品安全事件的监督也作出规定。近年来，许多食品安全事件是经由媒体曝光后得以被治理，对于“个别举报—媒体跟进—主管部门做出反应”的模式，二审稿实际上予以鼓励，规定保护举报人的权益，需对其相关信息进行保密。同时，删去原草案中“发布食品安全信息应当事先向食品药品监督管理部门核实情况”的规定，从而允许媒体更快地对举报做出反应。

The two referees also made provisions for the supervision of the public opinion field relates to food safety events. In recent years, a number of food safety events is through the media exposure has been governance, for the "individual report - media follow-up - departments response" model, the two review actually encourage, regulations on the protection of the rights and interests of informers, the relevant information confidential. At the same time, delete the original draft "issued food safety information shall stipulate the situation" to verify the food and drug supervision and administration departments in advance, thereby allowing the media to report to respond faster.

解读：在给予媒体更多施展空间的同时，二审稿也作了限制性规定，对于媒体编造、散布虚假食品安全信息的，由有关主管部门依法给予处罚，并对直接负责的主管人员和直接责任人员给予处分。

Interpretation: in the media more space at the same time, second draft also made restrictions, for media fabricated, spreading false information on food safety, be punished by the relevant administrative department in accordance with the law, and give punishment to the person in charge directly responsible and the directly responsible personnel.

提高食品企业违法成本

To improve the illegal cost in food enterprises

二审稿进一步加重食品安全违法行为的法律责任，采取多种手段严惩。比如，加重对添加药品等四种违法行为的处罚，同时，对用非食品原料生产食品等六种严重违法行为的责任人增加行政拘留的处罚规定。对明知从事违法食品生产经营活动，仍为其提供生产经营场所或者其他条件，使消费者的合法权益受到侵害等四种违法行为，增加与食品生产经营者承担连带责任的规定。

The legal responsibility of two reviewers to further increase the food safety violations, take various measures to punish. For example, add to add medicine and other four kinds of illegal acts of punishment, at the same time, increase the penalty of administrative detention provisions of persons responsible for the use of non food raw materials to the production of food and other serious violations of the six. To knowingly engaged in illegal food production and operation activities, still provide the production and operation places or other conditions, so that consumers' legitimate rights and interests are violated and other four kinds of illegal acts, shall bear joint responsibility and increase food production operator.

解读：对生产不符合食品安全标准的食品或者经营明知是不符合食品安全标准食品的惩罚性赔偿，二审稿增加规定最低赔偿金额为1000元，同时明确食品的标签、说明书存在不影响食品安全瑕疵的，生产经营者不承担惩罚性赔偿责任。

Interpretation: the production does not meet the food safety standards of food or business knowing that it is not consistent with the punitive damages the food safety standards of food, two reviewers increase provisions on minimum compensation amount is 1000 yuan, while the labels and instructions clear food does not affect the food safety defects, production operator is not liable for punitive damages.

二审稿增加规定，用超过保质期的食品原料、食品添加剂生产食品等违法行为的法律责任。在一审稿已大大加重现行法中处罚条款，设置“上不封顶”式惩罚性处罚，二审稿在此基础上，进一步收紧罚款下限，使得食品安全生产者的违法成本再次提高。

Two reviewers to increase provisions of legal liability for food raw material, food additive production of food and other illegal acts over the shelf life of the. In a review has been greatly aggravated penalty clauses in current law, set up the "no ceiling" punitive punishment, two review on the basis of this, further tightening the lower limit of the fine, makes illegal cost producers to improve food safety again.

Money does not self willed

1医药医疗广告不能宣称疗效

1 medical advertising cannot claim effect

“一吃就停”“腰不酸了腿不疼了”“XX胶囊，降压降糖”“多年没孩子，是XX药给我们送来了小天使”……这些疗效诱人的广告，以后将不能再出现。

"One stop" eating "waist sour leg pain" "XX capsule, hypotension hypoglycemic" "many years no child, is XX medicine brought little angel to us"...... The effect of attractive advertising, later will not appear again.

2烟草广告不出现在公共场所

2 tobacco advertising does not appear in public places

像“鹤舞白沙，我心飞翔”这类不露痕迹的烟草广告也将被禁止。

Like "Crane Dance Pak, my heart fly" this kind of without a trace will be banned tobacco advertising.

3与虚假广告沾边都将被追责

3 and the false advertising nothing will accountability

无论是广告主、广告经营者还是发布者，抑或是设计师、代言人，只要和虚假广告沾上边，就要承担责任。

Both advertisers and advertising agents or publishers, or designer, spokesperson, as long as the false advertising and stained edges, must undertake the responsibility.

4弹窗广告须能“一键关闭”

4 bombs window advertising must be able to "close"

像胶布一样粘在窗口关不掉；明明有一个画叉的关闭标志，可是一点击却打开了更多链接……这样的弹窗广告将禁止出现。

Like adhesive tape glued shut off in the window; when there is a cross off the mark, but a click has opened more link...... This pop-up ads will be banned.

5不能找10周岁以下孩子当代言人

5 cannot find below 10 years old the child when voice

这意味着，时下火热的天天、Cindy等小童星们将不能再代言广告。▲

This means that nowadays a hot day, Cindy small child stars will no longer advertising. *

（原标题：药品保健品广告拟禁用代言人 医药广告不能宣称疗效）

(original title: the medicines and healthcare products advertising plans to forbid spokesperson pharmaceutical advertising cannot claim effect)

责任编辑：宝蓝

Editor: Blue