CNDSN March 3nd news (Sports Weekly) in February 27th, Tianjin the right to health group in its official website announced that Tianjin TEDA soccer team will be officially changed its name to Tianjin the right to health team. Once this report caused uproar, the reason is that the right to health group was CCTV exposure of negative news, the Tianjin fans have shouted "I also Taida" slogan. A day later, Taida club has issued a notice, said the team retained the TEDA team name will be changed to "Tianjin TEDA Quanjian team". Quan Jian, such a controversial how the company is involved with the football?

据了解，2014赛季中超联赛结束后，天津市某位领导在视察权健集团时，想起天津泰达俱乐部资金不足的情况，于是建议权健集团，“既然你们有钱，何不帮助一下天津足球，至于赞助或者其他方式，你们要是有意向的话，可以自己去谈。”

It is understood that the end of the 2014 season of Super League, Tianjin City, a leader in the inspection of the right to health group, think of the club Tianjin TEDA fund shortage, so the suggestion right group, "since you have money, why not help the football in Tianjin, for sponsorship or other way, if you have the intention of words, can go to talk about."

据了解，权健集团董事长束昱辉本人很喜欢足球，甚至有传闻他曾找人算命，算命大师告诉他应该投资足球。当然这是否是段子不得而知，不过，据记者了解，权健集团正准备把国外一家连锁医院品牌引进到中国。不过，对方在对权健集团进行过调查时，发觉他们在中国的口碑欠佳，因此，权健集团急需一个很好的载体，提升自己公司的美誉度，扭转自己曾经的不良形象。

It is understood that the right to health group chairman Shu Yuhui I like football very much, even there are rumors he was looking for someone to fortune, fortune teller told him he should invest in football. Of course, whether this is a joke is not known, but understand according to the reporter, the right to health group is preparing to take a foreign hospital chain brand introduced to china. However, the other in a survey on the right to health group, found them in the China reputation is poor, therefore, the right to health group urgently need a good carrier, to enhance their own company's reputation, reverse your negative image once.

束昱辉在听到这一建议后非常感兴趣，于是与泰达控股进行接触，商谈合作一事。不过，泰达控股对权健并不太感冒。因为，此前每到赛季结束后，都有过类似的传闻，泰达方面也与许多家公司商谈过合作事宜，但最终往往都是无疾而终。因此，泰达控股只是派了一个副总与权健进行谈判。然而，谈判过程中，权健集团的胃口让泰达副总大吃一惊。权健集团建议泰达控股将球队无偿转让给他们，如果转让时间来不及，可以通过先冠名一年，然后以逐步过渡的方式慢慢接手泰达，并表示他们有信心在三年之内夺得中超冠军。

Shu Yuhui is very interested in hearing this advice, then contact with Taida holdings, to discuss cooperation a thing. However, TEDA holding on the right to health is not too cold. Because, after every after the end of the season, all is similar to the rumors, TEDA also with many companies about cooperation, but ultimately are often dropped. Therefore, TEDA holding just sent a deputy chief and the right to health talks. However, the process of negotiations, the right to health group appetite lets Taida deputy total surprise. The right to health group suggested that TEDA holdings will be the team free transfer to them, if the transfer time is too late, can be obtained by first naming a year, and then to gradually transition way slowly over the TEDA, and said they have the confidence to win the Super League title in three years.

尽管泰达集团近两年陷入了资金危机，也曾传言不愿继续搞足球，但事实上，已经搞了17年足球的泰达控股，对俱乐部还是很有感情的，舍得不将球队转让出去，于是泰达控股明确拒绝了权健提出接手球队的方案。之后，权健方面又提出收购俱乐部股份的方案，表示想收购51%以上的股份，达到控股的目的，但由于泰达俱乐部一共有7大股东，股权稀释起来非常复杂，而且泰达控股方面并不愿放弃手中的股份，因此这一建议也只得搁浅。

Although Taida group nearly two years into a funding crisis, also reportedly reluctant to continue to engage in football, but in fact, have 17 years of football TEDA holdings, still have a feeling for the club, the team want to transfer out, so the TEDA holdings explicitly rejected the Quan Jianti took over the team solution. After that, right to health aspects proposed acquisition of a stake in the club and the scheme, said want to buy more than 51% shares, achieve the purpose of holding, but because the Taida club has a total of 7 shareholders, ownership dilution is very complicated, and the TEDA holdings aspect is not willing to give up in the hands of the shares, therefore this proposal was shelved.

就在外界一度认为双方谈判破裂之际，权健集团最终选择了后退一步，用将近一个亿的资金冠名泰达队一年，但明确表示这笔费用必须用在内外援引进上。于是，泰达在引进巴西中卫卢卡斯之后，引援一度停滞，并开始着手寻找更大牌的球员，而这也是泰达新赛季引援比较拖沓的原因。

In the outside world once thought the talks broke down on the occasion, the right to health group finally chose to step back, with nearly one hundred million of the funds named TEDA team a year, but made it clear that this cost must be used in the introduction of foreign players on the. Then, after the introduction of Brazil TEDA Zhongwei signing Lucas, once stagnation, and began to look for more major suit players, which is why the TEDA new season signings comparison of procrastination.

至于泰达俱乐部将来是否会转让，如果转让是否会转让给权健集团，这一切其实都不是泰达控股说了算的。作为国企，泰达控股即便不想搞足球，也必须有关领导同意才行。而泰达方面显然也并不愿意将俱乐部转让给权健集团，甚至曾称对方心怀鬼胎，主要是担心权健并非真正为了搞足球而搞足球，一旦他们只是为了用足球当做载体宣传自己，玩个一两年就将球队踢开，这对天津足球显然是个灾难。而泰达在私下里谈到转让一事曾表示，即便将来真的退出，也绝不会让天津足球重蹈现在大连足球的覆辙。▲

As for the Taida club should be transferred, if the transfer will transfer to the right to health group, all this is not to say the TEDA holdings. As a state-owned enterprise, TEDA holding even do not want to engage in football, also must be agreed to by the relevant leaders. The TEDA apparently also does not want to see the club transferred to the right to health group, has even said the other has the right to health is not really the main worry is to engage in football and in football, once they just to use football as carrier to promote themselves, playing one or two years will be the team away, this is obviously a disaster for Tianjin football. The TEDA privately talked about the transfer of a thing has said that even if the exit is really the future, will not let Tianjin football repeat now Dalian football again. *

（原标题：权健亿元冠名天津泰达 谈判过程胃口大惊呆泰达副总）

(original title: the right to health billion Tianjin TEDA negotiation process naming appetite amazed TEDA deputy general)

责任编辑：小申

Editor: small Shen