[Direct Report Network Beijing January 21st] (Interface News) Mr. Qin Yufeng, Party Secretary and President of Dong'e Ejiao Co., Ltd. delivered a keynote speech at the 3rd Annual Meeting of the Shanshan Annual Meeting, telling the story of Dongjia Ejiao through the raising of the industry Helping farmers in poverty-stricken areas to get rid of poverty and get rich. Dong'e Ejiao adheres to the mission of “Shou Ren Ji Shi”, winning by quality, seeking quality and innovation, inheriting and inheriting, and let Chinese medicine go international.

 

The following is the speech of Mr. Qin Yufeng:

 

Good afternoon everyone! I am Qin Yufeng, President of Dong'e Ejiao. First of all, I am very grateful to the Poster Industry Group|Interfacial Finance Association for recognizing the work done by Dong'e Ejiao in social responsibility in 2018. I am also very grateful to the organizers for making me lucky. Stand here to share with you the concept of social responsibility of Dong'e Ejiao.

 

At the age of 12, Wang Yangming was still reading private school. He asked the teacher a very unusual question: "What is the first thing?" The teacher told him that the first thing is nothing more than the imperial examination and the first. Wang Yangming did not agree with the answer from the teacher. He felt that the real first-class thing should be "the sage of reading." The question raised by the 12-year-old Wang Yangming is a spur of the moment. For the scholars of that era, "sanctification" is the ultimate goal. His problems are placed today, and the same is true. For modern people and modern business leaders, what is the real “first class”?

 

I believe that the "first-class" is to build a modern enterprise as a kind of ambition, to make a ambition, to establish a vision, and to work hard for it. Entrepreneurs are the people who allocate social resources. The main contribution to society should not only provide financial value, but also provide moral value and truly assume the social responsibility of the development of the times.

 

Since its establishment in 1952, Dong'e Ejiao has always regarded “Shou Ren Ji Shi” as its mission and sentiment. It has focused on customer needs, drawing on the essence of traditional Chinese medicine culture and nourishing health for thousands of years, and insisting on quality as Dongya. Ejiao's highest ethics, continuous use of scientific and technological innovation and strict quality control of the entire industry chain to improve the quality of Ejiao, 67 years to focus on making the best Ejiao, to serve customers and serve the society with safe and effective products; cultural experience, cultural confidence and culture The ceremony awakens the public's health awareness and ability; has a great love, through public welfare activities and poverty alleviation, practices awareness and social responsibility, and promotes the development of social health industry.

 

The so-called "shou people" is to pursue the highest quality, "do not save labor, not reduce material resources", products must be safe and effective, can nourish people's lives, and enable people to obtain health; the so-called "Ji Shi" is the enterprise to do In addition to providing good products, there must be a sad and sorrowful feeling. The so-called medical people's heart, this is the case.

 

Exploring the "new tactics" of precision poverty alleviation, and bringing upstream farmers to seek common development

 

Since the 18th National Congress of the Communist Party of China, the Party Central Committee has placed poverty alleviation on the important position of governing the country. In 2018, the Central Economic Work Conference also continued to propose a solid strategy for rural revitalization. I believe that industrial poverty alleviation is an important part of the rural revitalization strategy. First, it is also the key to fulfilling social responsibility, and it must be sustainable and stand the test of time.

 

Suede is the main raw material of Ejiao, and the concept of precision poverty alleviation in Maoyan farming is an extension of the mission of Dong'e Ejiao. As early as 2000, Dong'e Ejiao discovered the shortage of fur resources, which in turn led to long-term industrial poverty alleviation. After more than ten years of exploration and time testing, Dong'e Ejiao has worked with many poverty-stricken areas in cities, counties and counties to resolutely implement the central poverty alleviation strategy and rural revitalization strategy, and actively implement precise poverty alleviation and deployment, so that the Maoye industry and precision poverty alleviation are close. Combine, integrate precision poverty alleviation into the industrial chain, inject all links, widely absorb the participation of poor households, and embark on a road of synergy between industry development and poverty alleviation.

 

We will drive farmers to increase their incomes as “focus, starting point, and foothold”, create a “one-two-three-integration and full-industry chain” enterprise development model, and build a cluster of whole industrial chains covering Maoyan farming, trading, catering, and tourism. From "one head is a small bank" "to raise a head of East A black hair is equivalent to a variety of two acres of land", to "financial lease" "send a stay", "government + finance + leading enterprises + farmers", each The update of a poverty alleviation model is the feeling of the East Ejiao facing the poor, and it is also the responsibility of a company for the society.

 

Up to now, Dong'e Ejiao has invested more than 200 million yuan in poverty alleviation funds, and invested 1.5 billion yuan in radiation. In Inner Mongolia, Bahrain Zuoqi, Xinglongdi Village invested 3 million yuan to build “Maoyu Hope Village” and invested 15 million yuan to set up Maoyan breeding. Foundation for Poverty Alleviation; build 100 poverty alleviation farms in Liaocheng and raise 60,000 heads. After the development of the living system of the donkey and the whole industry chain, the comprehensive value of the donkey has increased by 6.8 times, and the price of the single-headed donkey has increased by 3,000 yuan in three years, which has led to the increase of 18 billion yuan in the national tenants, benefiting more than 1,000 townships (towns) and 20,000 in the country. More poor households, more than 60,000 poor people.

 

“Fostering poverty alleviation” not only drives the development of China’s industrial industry at the upstream end of the industrial chain, but also enables the local people to get rid of poverty and help the rural revitalization strategy. At the same time, at the downstream end of the industrial chain, the traditional Chinese herbal medicine Ejiao industry provides raw material security. Carry forward the intangible cultural heritage of China Everbright and help the development of Chinese medicine.

 

Responsible for quality by quality, quality and quality

 

To be the best Ejiao product, to serve customers well, to serve the society well is the lifelong pursuit of every Dong'e Ejiao. As a benchmarking company in the industry, Dong'e E-Gum has always insisted on “the quality of gold medals and the quality of gold medals”, and has embarked on a connotative development path of winning by quality and seeking quality through quality. This is itself a social responsibility. reflect.

 

For a long time, Dong'e Ejiao has made a lot of investment in production technology, technological innovation and industrial chain construction, and established a “full industrial chain quality control” system to continuously improve product quality standards and upgrade processes. In order to ensure quality and traceability, Dong'e Ejiao has established an advanced RFID traceability system, subcutaneously implants electronic chips for the donkey, establishes a quality monitoring system for the breeding process of the good breeds, systematically records the pedigree, growth and development, disease control, Transportation, slaughtering, suede storage and other information, from the birth of a donkey to the Ejiao products and extensions, to the hands of consumers, to achieve quality control throughout the process.

 

Through modern scientific research, Dong'e Ejiao has confirmed the traditional effects of Ejiao's blood supplement, anti-aging, beauty, pregnancy and miscarriage, and found new effects such as prevention and treatment of lung function damage caused by fine particles and treatment of thalassemia. In the future, Dong'e Ejiao will continue to promote technological innovation, study the new efficacy of Ejiao, and develop new Ejiao products. Dong'e Ejiao insists on leading the transformation of traditional Chinese medicine from traditional manual production to mechanized, automated and intelligent production technology, which has increased the production capacity of plastic Chinese medicine by 40 times, which has effectively promoted the development of technology in the plastic Chinese medicine industry.

 

Over the years, Dong'e Ejiao has won the trust of consumers with its strong brand influence and excellent product quality. The 37 standards of Dong'e Ejiao were included in the national standard, and the internal control standard was higher than the national standard 122. The pass rate of the market sampling test was 100% for 67 consecutive years, and the leading industry was 20 years. All of this is to let consumers enjoy the best and most authentic, safe and effective Ejiao products.

 

Inheriting and innovating together, let the world fall in love with Chinese medicine

 

It is the duty and responsibility of every Dong'e Ejiao person to continue to contribute to the inheritance and innovation of Ejiao, a traditional tonic category, and to continue to contribute to the inheritance of Chinese medicine culture and crafts for thousands of years.

 

Dong'e Ejiao is based on the fertile soil of Qilu, using the intangible cultural heritage of the millennium and long-standing nationality. With the most simple and heavy cultural belief of Dong'e Ejiao people, it focuses on the development of Ejiao and the continuation of Chinese medicine. .

 

On the one hand, we adhere to the millennium ancient method, while continuing to increase research on scientific and technological innovation and share scientific research results; on the one hand, we use brand traceability to explore the cultural connotation of products, and advocate the return of value. At the same time, we will tap into the classic products of plastic Chinese medicine. Therapeutic and nourishing health functions are used as a long-term driving force; in addition, with deep brand heritage and product quality, we have established and constantly refreshed the industry standards, and at the same time, we will actively explore the world of Asia, Japan, South Korea, etc. The "worldview" belonging to Dong'e Ejiao. A month ago, we just signed a contract with South Korea’s Zhengguanzhuang to build an international market. Ejiao was listed in the Japanese Pharmacopoeia's list of raw materials, and there were 6 Chinese preparations containing Ejiao recognized by the Ministry of Health, Labor and Welfare. Three of them were included in Japanese medical insurance.

 

Traditional Chinese medicine is a treasure of the Chinese nation. In recent years, the state has vigorously advocated the development of Chinese medicine and has issued a number of policies to support it. In this context, Chinese medicine companies have ushered in development opportunities. I also take this opportunity to continue to appeal to the majority of Chinese medicine peers and health industry peers to work together to ensure product quality "in the beginning of the craftsman", which is the primary task of promoting Chinese medicine corporate culture and fulfilling social responsibility; innovation is the best Inheritance, at the same time, we must actively seek innovative breakthroughs to help the long-term development of Chinese medicine companies, meet the upgrading needs of consumers, and better benefit the public health.

 

The line is better than words, and the ambition is not meaningful. The key is to practice. Wang Yangming is a "sage", paying attention to the unity of knowledge and action. We must work hard at the same time in adhering to the "knowledge" and "going", both to promote "action" with "knowledge" and to promote "knowledge" with "action."

 

As an important member of the Chinese medicine industry, Dong'e Ejiao will always embrace gratitude, unite and inform the society, and will continue to use action and responsibility to outline the blueprint for the development of Chinese medicine in Dong'e Ejiao. We are interested in letting the world fall in love with Chinese medicine and let Dongya Ejiao pass for another 3,000 years. We also welcome everyone to supervise and guide us. Thank you!