[Direct Report Network Beijing January 2] (Investment Times) The past 2018 is the 40th anniversary of China's reform and opening up. As a participant, beneficiary and contributor to reform and opening up, Amway has gone through a process of developing and sharing a rich life with China. By 2018, China has been Amway's largest market in the world for 16 consecutive years, and Amway has written a flourishing chapter.

 

In 2018, based on the high development of China's social media, e-commerce, online payment, and logistics systems, Amway (China) quickly completed strategic innovation and model upgrades. Under the guidance of the digital strategy, Amway's new upgraded social e-commerce platform Amway cloud purchase, and launched a "three mobile phones" entrepreneurial model of "one mobile phone easy to create, a happy interest, a group of friends to create together"; The three major living circles of beauty, beauty and food, empowering marketers to conduct business according to their own interests and advantages. At present, more than 80% of the core businesses such as Amway's product sales are completed online, and Amway has become an important member of China Mobile's social e-commerce field. Based on the leading development of Amway (China) digitalization, Amway set up China Digital Innovation Center in China in November 2018 to explore enterprise digital solutions and export Chinese experience to the world.

 

In 2019, it will be the 60th anniversary of Amway. In 1959, Richard Ludwigs and Gerbero's two childhood partners founded Amway in their home in Yada, Michigan, providing a career platform for people who are interested in starting a business. To date, Amway has become a multinational company operating in more than 100 countries and regions, and is also the world's largest direct selling company. And helping more marketers succeed on the Amway platform is Amway's initial focus for 60 years. In the future, Amway will further increase investment in the world, increase support and encouragement to marketers, and upgrade digital, product experience, and physical experience. As the world's leading market, Amway (China) will be the top priority of this round of investment.

 

In the glorious years of a Jiazi, Amway is the founder of the industry and the leader of the industry. Grasping the changes of the times and constantly innovating and transforming, Amway will welcome the arrival of the second 60 years with a more energetic attitude.