[Direct Report Network Beijing January 7th] (Tiens) In 953, a craftsman named Li Yun cast a huge iron lion in the ancient city of Yanzhao. For thousands of years, this Zhangzhou iron lion has been famous in China. More than a thousand years later, a businessman set his own name under the name of "Lion" and was famous. He is Li Jinyuan.

 

In 2001, Li Jinyuan visited Thailand. When a Thai government official shook hands with Li Jinyuan, he suddenly felt that Li Jinyuan’s hand was not ordinary. At a later dinner, the dignitary commented on Li Jinyuan's big hand, and Li Jinyuan replied that my heart is bigger than the hand. Indeed, Li Jinyuan’s heart is broader than others, otherwise he will not be a world-class entrepreneur and a leader in the global direct selling industry.

 

In 1958, Li Jinyuan was born in Lilongtun Village, Cangzhou City, Hebei Province. When he just learned to eat himself in a bowl, he knew what it was to be hungry. When he was 14 years old, he was joking with his father to go to work, to work, and to make money himself.

 

Two years later, the leader transferred Li Jinyuan from the tough first line to the logistics, and let him be responsible for the food and drink life of the whole section. Just when he was 19 years old, in 1978, Li Jinyuan resigned from the work in the oil field and secretly joined the ranks of "speculation."

 

In the early days of reform and opening up, Li Jinyuan appeared in the business sea of ​​Zhangzhou as a "old hand". He went to Guangzhou to sell watches, went to Wenzhou to sell clothing, went to Inner Mongolia to sell sheepskin, went to Qinghai to sell food, and set up a trading company. At this time, Li Jinyuan was only 24 years old.

In 1993, Li Jinyuan was not satisfied with the small fights in Zhangzhou, and decided to go out and do a big job.

 

After he came to Tianjin, he turned his attention to an area he was not familiar with, producing a high-tech nutritional product: bone ginseng. Although he knows nothing about the nutrient field, he is optimistic about this field because of the sensitivity of businessmen.

 

He spent 800,000 yuan to buy back the production formula of bone ginseng, and borrowed 12 million yuan to build a production plant of more than 4,000 square meters in Wuqing County, Tianjin. After 9 months of hard work, it quickly entered an intense test phase. When Li Jinyuan looked back at the project inventor, that person had already disappeared. The hope of the past has become a bubble in an instant.

At this time, it has reached the Spring Festival of 199. Although the company is still alive and unpredictable, the prospects are unpredictable. Li Jinyuan also went back to his hometown in Luzhou to go to relatives and celebrate the New Year.

 

The difficulty of starting a business, the coldness of relatives and friends, forced Li Jinyuan to have nowhere to go, and finally had to sell his beloved Mercedes.

 

For more than 20 years, under the guidance of Li Jinyuan's business philosophy of “healthy human beings and serving the society”, Tiens Group has radiated more than 190 countries and regions and established branches in 110 countries and regions.

 

What makes Li Jinyuan proud is that Tiens Group has brought high-quality fashion life of green, healthy, natural and high-tech to consumers of nearly 40 million households around the world, and has built a world-famous Tiens national brand.

 

About entrepreneurs

 

The entrepreneur, formerly known as the Entrepreneur magazine, was founded in 2008. Its founder, Niu Wenwen, is a senior financial media leader in China, a well-known media critic, corporate observer and journalist. He has won three China News Awards for two consecutive sessions. The entrepreneur's philosophy is to "read 7000 kinds of money-making businesses in China" and pay attention to China's new entrepreneurial leaders with entrepreneurial spirit. Real-time entrepreneurial information reports, interpretation of local industrial policies, direct hits in the industry's hot news, and make the content more in-depth.