[Direct Report Network Beijing November 13th] (Orient network)Today, Liu Mingxiong, Vice President of Amway Greater China Market and Public Affairs, went into the live studio of the Expo and shared his views on how to meet the growing needs of consumers and Amway's innovation in China.

"Thanks to reform and opening up, our performance in China is getting better and better. Starting in 2002, Amway China is Amway's largest market in the world. Liu Mingxiong said that during the Expo, Amway brought some products which were not listed in China but sold well overseas, including XS brand products specially for sports enthusiasts, ranging from drinks to food.

Liu Mingxiong was born in Taiwan and worked in the mainland for nearly 20 years. According to his observation, Chinese consumers are particularly concerned about product quality, such as functions and ingredients. "Amway, starting from Nutrilite, adheres to the essence of nature and the scientific concept of research and development, requiring raw materials to be natural products. The production process has been scientifically verified and the efficacy has clinical experiments, which can guarantee the safety and effectiveness of Chinese consumers." He also said that Amway's products have traceability system, from the production of raw materials, seeds, planting, harvesting, extraction, packaging, transportation, each link has quality control.

Amway attaches great importance to the Chinese market and Chinese consumers, not only because it represents a huge source of revenue, in fact, the Chinese market and consumers have also contributed to many innovations in Amway's marketing history. Liu Mingxiong said that the first innovation was Amway's sales from shop to shop in China. Despite the additional cost, the consumer's trust has been uncovered. In recent years, Amway has developed a new sales model. "Marketers can place orders with Amway directly through the Internet, and then companies can deliver products to consumers through convenient logistics. This is Internet + direct selling.

In Liu Mingxiong's view, the vigorous development of e-commerce, especially mobile e-commerce, has given Amway new opportunities. The traditional direct selling mode of people-to-people networking inserts the wings of the Internet of Things, which combines tradition with modernity. "Amway China has created a new business model, which can be used as a reference for other overseas Amway markets."

"As an American businessman founded in rural Michigan, to come to China and turn China into Amway's largest market in the world is to benefit from liberalized trade." Liu Mingxiong said that the magnificent scale of the Expo and the popularity of the Amway booth exceeded his expectations, and also gave him greater confidence, "Amway will continue to participate in the Expo in the future, to the public, to show our brand and products to Chinese consumers."