2015-05-11 14:55
Liu Mingxiong: ＂Amway University＂ let me go to the rich, noble
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For now Liu Mingxiong, his most proud title is not Amway vice president of Greater China (Taiwan) or An Li president, but Dean ACTI. As China mainland direct selling industry the first professional training institutions, ACTI enjoys "Amway University" in the world. Liu Mingxiong wants people to join the training to become Amway reason, also believe that learning is the core competitiveness of enterprises. One day in late April 2015, the 57 year old Taiwan gentleman sitting on the sofa Amway Shanghai Museum, the hand is a cup named after Amway two founders name RICH&JAY Coffee. Liu Mingxiong meanders ACTI drops, with Coffee rising from sweet memories. Xue Li Industrial Xiude Zhiyuan "Xinmin weekly": you in the ACTI "message from the president" was used American Amway founder Richard Divis's words to answer Amway put so much effort to do the training of the "early heart", that is "Amway hope humanity becomes more noble, and not just the rich". Excuse me, when Amway Chinese is how to think of the world's first Amway founded exclusive marketing personnel training institutions? Liu Mingxiong: 1995 Amway China officially entered the market, a lot of people do Amway is to get rich. But these people lack of success required knowledge and skills, resulting in part of the sales staff is not the right way to sell products to consumers, such as exaggerated product features, or by human pressure to sell products. The result is: people bought your first bottle, you will buy second bottles; got a business, lost a friend. At that time, Amway (Chinese) chairman Ms. Zheng Lijinfen proposed, the company should give a very good training for the first time to contact Amway marketing personnel. But because she had to deal with the urgent work, from the Guangzhou plant, improve the product quality management, marketing personnel to adapt to the mainland policy, the idea has been in my heart. By 2004, Amway (China Amway) has become the largest market in the world. Zheng Tai had served as vice president of the time I was responsible for the establishment of a training school, and report directly to her. From the organizational structure can be seen in company executives to training seriously. The direct method and two years after the introduction of direct selling enterprises must own responsibility, the recruitment of salespeople to undertake training, thus the vision of Zheng Tai. "Xinmin weekly": as of the end of 2014, ACTI face-to-face training marketing staff of more than 15000000 people each year, and Amway (China) more than 100000000 yuan investment in personnel training. Excuse me, Amway calculated whether such a big investment for the company to bring much in return? Liu Mingxiong: the two founders founded in 1959 Amway in America, regardless of race, advocate, family background, education and religion, Amway provide opportunities for all people to change their life. Therefore Amway of participants not to set up a high threshold, anyone can do. Low barriers to entry, exit barrier is small, so Amway marketing staff turnover rate is high. To a group of high turnover of personnel training, the rate of return on investment is very low. But Zheng Taiyou an opinion, Amway as a leader in the direct selling industry, leading the industry should shoulder the burden, improve the quality of marketing personnel. I admit that Amway trained people, a certain proportion of later switched to other Direct Selling Company, but this means that our training is helpful for the entire industry, ACTI is the direct selling industry "Whampoa military academy". ACTI has been created, the social view of direct this industry has been improving, from this point of view, Amway investment in training is very worthwhile. Fortunately, the Amway Corp of the annual investment in training is not mandatory for the amount, can be said to be spending as needed. So far, ACTI annual budget has not been rejected. Know what one is about industry pioneer "Xinmin weekly": Amway vision seemed to be in 2006 created Amway (China) education network. How does this affect the Internet marketing industry? At present, Amway in the mobile terminal and what measures? Liu Mingxiong: a lot of investment on the flow rate of the crowd, do the training work, this is not just a company, so students. Although the training is basically free or only a very low cost, but the students from all over the country to participate in the training, and will spend a lot of time in traffic. In contrast, internet education is very effective, the marginal cost is very low, the development of a good courseware can make use of tens of thousands of people. The curriculum form is rich and colorful, from text to voice, video, cartoon and interactive games. Amway (Chinese) education network in the "fixed" era played a strong role. In the face of the mobile Internet era today, we also keep pace with the times, the existing training materials are transformed into the form of a mobile terminal. For example, before the Internet learning, imitation of classroom education, 40 minutes of course, to a few credits a semester, and then test. Now we have the course is divided into two parts: if you want to thoroughly study the systematic curriculum, such as Nutrilite, Amway (China) online education has a series of introductory basic courses and advanced courses; if you want to know the lack of vitamin B what will happen, we WeChat has the simple fragmentation the knowledge point, "lidengkequ". In fact, ACTI three years ago on the development of the training course "fingertips Amway", how to teach the marketing personnel through APP marketing products and services to customers. "Xinmin weekly": Amway is currently marketing personnel to provide training courses for what? Liu Mingxiong: the first is the required course, starting from the first day as Amway marketing personnel, will receive training. We call "along the way, step by step increment". In each of the different stages of Amway career, have the appropriate courses. For example, just started to learn the product knowledge and sales skills, then how to explain the cause of Amway, how to serve customers. Compulsory course is completely free, there are some Amway training center is located in Suzhou campus to the class, can also taste in autumn crabs, completely at the company's expense. The second is an elective course, the course content is quite soft, such as parent-child relationship, personality analysis, communication skills, presentation skills, and even how to construct their own notes, etc.. Such courses are very popular, our tour of the country lectures, also designed some corresponding network courseware. The last is the overseas training seminar, it is necessary to have invited to join. Travel abroad, not only to play, is also a long way to broaden their horizons of knowledge. For example, in 2004 we opened a Western-style food etiquette class in the classroom, a table, a demonstration on how to use knives and forks, and so on, but the exam is not satisfactory. When we held overseas training seminar, with these students wearing evening dress to attend a formal dinner, they suddenly remembered. We believe that "reading thousands of books, hangwanlilu" benefits. "Xinmin weekly": this year is to join Amway 30 years and Amway (China) 20 anniversary. What is your occupation career the biggest harvest? Liu Mingxiong: frankly, just join Amway really did not want to stay for 30 years. An Li (Taiwan) company's slogan is "infinite possibilities" in life, my biggest harvest is giving me the "infinite possibilities" and I can give the "infinite possibility". Is the storage manager when I joined the company to do, and then he was promoted to officer, general manager, vice president, and now in charge of training work. I was a chemical engineer, now do "soul engineers". In Amway, different areas we can try, this experience may be difficult to obtain in other companies. The work in this company, I feel very happy, also can have the opportunity to make someone's life a bit different. Amway not attention to the background, while the value of your current job performance and enthusiasm. Amway think social experience, work experience is more important than the University education. Remember once, the end of the ACTI training courses after the exam, a middle-aged woman in the seat of tears. Ask her what happened? She says illiteracy, couldn't answer. I said if you don't read it, interview, she passed the examination results. I just know later, she is Jiangsu Jiangyin people, did not read the book, is the bride, later ran her husband, a man to support her mother-in-law, raising three children. Her biggest dream in life is three children can read. She later contacted Amway, beginning from the classroom clean the table, pour tea, followed by slowly, in Amway earn money for three children to read university. At the time of her very good sales performance, the company asked her to travel to Melbourne, she told me excitedly, previously only hope out of Jiangyin, to Shanghai, Guangzhou can not think of the class, this time also went abroad. There are infinite possibilities in life, we provide every possible opportunity to be willing to change the fate of the people. 3 Editor: small Shen
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