CNDSN April 30th (direct road network) recently, Qingtian International President Liu Kemin was invited to participate in the road network "sponsored by the direct direct road -- agricultural products will become the sixth largest category of direct selling products" discussion, agricultural products are suitable for direct sales, is able to become the sixth major categories of products direct to express their views, the following:

希望各界共同努力 争取早日让农产品进入直销行业

Hope that all work together and strive to make agricultural products to enter the direct selling industry

我欢迎农产品进入直销行业，并且我们已经走在路上，和当地的政府、一些龙头企业展开关于农业产业化方面的探讨与合作，政府对此也抱着高度重视和大力支持的态度，将会大力促进农产业的发展。若农产品利用直销渠道，借力电商，与连锁直营店、物流三者结合，打开农产品的销售通道，发展前景将非常广阔。

I welcome the agricultural products to enter the direct selling industry, and we have to go on the road, some of the leading enterprises and local government, and discuss cooperation on agricultural industrialization, the government is also holding the attention and support attitude, will vigorously promote the development of agricultural industry. If the use of direct sales channels of agricultural products, electricity supplier leveraging, and chain stores, logistics and the combination of the three, open sales channels of agricultural products, the development prospects will be very broad.

农产品是否适合做直销不能一概而论，要按照农产品的特点、功能、区域等进行分类，一般技术含量高的、功能具有差异化和产品质量好的农产品更适合做直销。农产品做直销凭借的优势，首先是政策支撑，政府对农产业发展的重视和支持；其次是技术支撑，利用高科技所研发生产出来的农产品，得到广大消费者的认可和青睐，而直销的特点，就是通过口碑相传，把认可程度高的产品人传人推广出去，并且通过互联网+直销这样的营销模式，将会大大提高产品的覆盖率。

The agricultural product is suitable for direct sales can not lump together should be classified according to the characteristics, functions, agricultural products, such as regional general, high technology content, has the function of differentiation and product quality of agricultural products are more suitable for direct marketing. Do direct sales of agricultural products with advantages, the first is the policy support, government attention and support of agricultural development; second is the technical support, the use of high-tech R & D and production of agricultural products, recognized by consumers and favor, and the characteristics of direct selling, is through word-of-mouth, the person out of the promotion of product acceptance high, and through the Internet + direct such marketing model, will greatly improve product coverage.

农产品进入直销行业，对农业产业化发展必然有促进作用，通过直销渠道，对直销行业，可以带来性价比高、品质高的产品，有利于优化产品结构，我们提倡的是教育消费，让消费者了解怎样的饮食才更健康，从而改变社会对直销行业的认知。

Agricultural products to enter the direct selling industry, will contribute to the development of agricultural industrialization, through direct sales channels, the direct selling industry, can bring high price, high quality products, to optimize the product structure, we advocate the education consumption, so that consumers understand what kind of food is more healthy, so as to change the social cognition of the direct selling industry the.

希望行业媒体、企业能够为农产品进入直销摇旗呐喊，提出更多对农产业发展有建设性、可行性的建议，为政府部门提供一些决策依据，正确引导、监督行业发展，推动农产品进入直销行业这个概念早日实现。另外，企业要严格规范，研发更好的产品，让更多高品质、绿色的、有机的安全的农产品进入直销进入社会，惠及大众，为人们带来高品质的健康生活。

I hope the media industry, the enterprise is able to enter the direct selling of agricultural products more constructive bang the drum for sb., put forward, feasible suggestions on agricultural development, provide some decision-making basis for government departments, correct guidance, supervision and development of the industry, to promote agricultural products to enter the direct selling industry this concept as soon as possible. In addition, enterprises should strictly regulate, develop better products, more high-quality, green, organic and safe agricultural products to enter the direct sales into the society, benefit the public, bring the high quality for the people's health and life.

责任编辑：小申

Editor: small Shen