【直报网4月29日讯】（金士力佳友）近日，金士力佳友总经理姚则兵受邀参加由直销道道网主办的《直销论道——农产品将成为第六大类直销产品》讨论，就农产品是否适合直销，是否能够成为第六大类直销产品发表了自己的观点，如下：

[report] network April 29th news (Jin Shili Jiayou) recently, Jin Shili, general manager of good friend Yao Zebing was invited to participate in organized by the direct road network "road -- direct selling agricultural products will become the sixth largest category of direct product" discussion, agricultural products are suitable for direct sales, can be sixth types of direct selling products made their point of view, as follows:

农产品在中国式直销模式中属于空白 发展空间依然很大

Agricultural products in the Chinese marketing mode development belongs to the blank space is still large

《直销管理条例》和《禁止传销条例》是目前规范中国直销行业的主要立法，现在直销产品的范围为工业产品，无农产品。所谓农产品进直销，其实是指利用企业现有业务模式的影响力，进行农产品的分销，尤其是让品牌的忠实追随者第一时间享受到高品质的农产品。 大部分农产品具有产品价值低、产品差异化小、物流储存成本高等不利于商业运作的特点，并不适合中国式的直销模式，加之中国相关法规限制，使得农产品在直销模式中属于空白。但是正因为如此，农产品作为大众认可度和需求度都很高的产品种类，在直销模式中还存在着很大的发展空间。

"Direct management Ordinance" and "the prohibition of marketing regulations" is the main legislation at present the standard China the direct selling industry, now the scope of direct selling products for industrial products, agricultural products, No. The so-called agricultural products into the direct, in fact, refers to the use of the existing business model of enterprise's influence, agricultural products distribution, especially for the brand loyal followers first time to enjoy the high quality of agricultural products. Most of the agricultural products has the characteristics of low value products, product differentiation is small, is not conducive to the storage of logistics high cost of business operations, is not suitable for direct sales model China style, coupled with the China related regulations, which belongs to the blank in the agricultural products marketing mode. But precisely because of this, the agricultural products as the public recognition and demand a high degree of product categories, in the direct sales model also has the very big development space.

如果农产品能够进入直销行业，有可能对这个行业有着颠覆式的影响。其实我们都知道，直销的商业模式引入中国以后，一直具有明显的“中国特色”，“高门槛、高价产品、高市场运作成本”，在更多人眼里“直销”更像是一个“职业”、一个“事业机会”。农产品的引入，很有可能会把这个行业更早的引向“世界直销”模式，产品和终端为导向的营销模式将更多的成为行业主导方向。

If the agricultural products to enter the direct selling industry, may have influence on the industry subversive. In fact, we all know, after the introduction of China direct sales business model, has obvious "Chinese characteristics", "high threshold, high priced products, high cost of operation of the market", more people in the eyes of "direct" is more like a "occupation", a "business opportunity". The introduction of agricultural products, is likely to be the industry earlier to the "world direct" mode, products and terminal oriented marketing model will become more industry leading direction.

无论如何，希望农产品可以纳入到直销的经营许可范围，因为我们的最终目的还是要把高品质的产品用最简短高效的销售链传递到更多的终端消费者，让更多的人都可以享受到产品给自己带来的切身利益。可以更好的把中国农产品生产优势转化为市场优势。▲

In any case, I hope the agricultural products can be incorporated into the scope of direct selling business license, because our ultimate goal is to make high quality products with the most simple efficient sales chain transfer to the terminal consumers more and more, so that more people can enjoy the products to bring their own interests. Can be better to China production advantage agricultural products into the market advantage. "

责任编辑：小申

Editor: small Shen