【直报网4月8日讯】（《分销时代》）圣经《出埃及记》载，公元前13世纪，上帝应许给古犹太人一块“流奶与蜜之地”。

[report] network April 8th news ("distribution" Bible "exodus" era), the thirteenth Century BC, the ancient God promised to give the Jews a "land flowing with milk and honey".

犹太人先知摩西经上帝指引和帮助，率以色列人逃离古埃及法老魔掌，前往奶蜜富饶之地。

The Jewish prophet Mose by God to guide and help the children of Israel fled, the rate of the pharaohs of ancient Egypt came to a fertile land, milk and honey.

智者的使命就是拯救众生，摩西拯救了犹太民族。

The wise man's mission is to save all living beings, Mose saved the Jewish nation.

翻开历史，疾病这个人类的天敌，一刻都没有停止对人类的伤害。什么是拯救人类健康的“奶和蜜”？

Throughout history, the human disease, enemy, and never stop the hurt to human. What is to save the human health "milk and honey"?

1823年，法国学者布拉克诺发现甲壳素。今天，卫康用甲壳素让人们的生活质量得以提高，让人们生命“因我而不同”。

In 1823, the French scholar Burak Nor found that chitin. Today, Wei Kang with chitin to people's lives and improve the quality of life, let people "different because of me".

神圣的使命，坚定的信念。以身作则，身体力行，全力以赴，用自己的全部力量乃至生命去改变，去成长，去见证，去实现。记者专访山东省十二届人大代表，临沂市第十四届政协委员，卫康集团董事长、总裁王宗继，与他对话，解读他“愿天下人生命因我不同”的终极目标。

Holy mission, firm belief. Set an example by personally, go all out, with all their strength and life to change, to grow, to see, to achieve. The reporter interviewed twelve people's Congress of Shandong Province, Linyi City, the fourteenth CPPCC National Committee members, Kang Wei Group Chairman, President Wang munetsugu, and talk to him, he let the people of the world of life because of my ultimate goal ".

二十年前，人生开局之际，骨子里不甘平庸，有着强烈的创业情怀，相信爱拼就会赢;重视梦想，又愿为之付诸不懈努力，王宗继为自己的人生写下光辉的注脚。随着经验的丰富和阅历的积累，对人生认识和感悟的逐渐深化，多重人生角色的叠加，王宗继以实际行动证明了自己的价值。“你意识到想干什么事情的时候，发出来的力量可以支持你的躯体去做一些事情。”王宗继如是说。

Twenty years ago, life on the occasion of the start, the bones are unwilling and commonplace, with a strong entrepreneurial passion, believe love to fight will win; pay attention to dreams, and may put to make unremitting efforts, Wang Zongji for their own life to write brilliant footnote. With the rich experience and the accumulation of experience, understanding and perception of life gradually deepening, the superposition of multiple roles in life, Wang Zongji to take practical action to prove their worth. "You realize that when you want to do something, it can support your body to do something." What Wang Zongji said.

执着创业与梦想 营销者蝶变领军人

Dedication and dreams of entrepreneurial marketing gets a soldier to the butterfly effect

虽然时隔多年，创业的经历却仍然历历在目。

Although many years later, entrepreneurial experience is still fresh in my mind.

生于70年代的王宗继，与同龄人一样，吃着地瓜干、煎饼长大。王宗继一家四代都是中医，受家庭的影响和父亲的期许，王宗继考入中专后，选择了中医专业。毕业后，王宗继被分配到临沂当地的药检所工作，一个月能够拿到325元的工资，这在当时也算不错的收入，但心有不甘的王宗继希望能够有一个更大、更广阔的环境发展自己。王宗继开玩笑地说道：“一个中专毕业的学生，就算再能干，到最后做一个药检所办公室主任已经算很幸运了。”不愿意墨守成规的王宗继，毅然选择辞去公职，带着给媳妇定婚买衣服的5000元作为启动资金匆匆加入下海大潮，开始了漫长的创业之路。

Wang Zongji was born in 70, and his peers, eating dried sweet potatoes, pancakes, grow up. Wang Zongji family of four generations are Chinese, subject to the influence of the family and the father's wishes, Wang Zongji was admitted to the school, the specialty of traditional Chinese medicine. After graduation, Wang Zongji was assigned to the local Linyi Institute for drug control work, a month can get 325 yuan wages, this is a good income at the time, but the heart has unwilling Wang Zongji hope to be able to have a bigger, wider environment for its development. Wang Zongji said: "to make fun of a middle school student, even if able to do, the director of an Institute for drug control office has been lucky." Not willing to old Wang Zongji, chose to resign, with 5000 yuan to buy clothes for her engagement as a start-up capital to join the sea tide, at the start of a long road of entrepreneurship.

创业首战，王宗继从保健品零售开始。那时候中国的保健品市场刚刚开启，三株、红桃K、哈慈五行针等保健品品牌在国内市场上独领风骚，凭着吃苦耐劳的精神和灵活的商业头脑，王宗继很快赚到了人生第一桶金——30万元。退回15年前，30万足以证明一个人的价值和能力。

Entrepreneurial opener, Wang Zongji started from the health care products retail. At that time China health care products market has just opened, three strains, the K, Haci five elements needle and other health care products in the domestic market leading brands, with the spirit of hard-working and smart business mind, Wang Zongji soon made a life first bucket of gold -- $300000. Back 15 years ago, 300000 is enough to prove the value of a person with ability.

首战告捷，更加坚定了王宗继创业的信心，浑身闯劲的王宗继不甘心长此以往，不再满足于保健品零售与批发，他开始谋划自己的第一笔大生意。王宗继带着30万资金开始四处搜寻项目。爱好杂志的王宗继在一次读《读报参考》时，被一则不起眼的小广告吸引了目光。广告是中国海洋大学的一位教授所刊登，教授拥有消毒用品的配方和生产许可手续，但由于不懂销售，缺乏市场，产品销售不出去，正寻求合作伙伴。销售是其强项的王宗继隐隐感觉这是一个商机，于是王宗继立刻坐上了临沂去青岛的长途客车，由于交通不便，7个小时才赶到青岛，见到这位教授第一眼，王宗继就感觉教授是一个很朴实的人，带着各自的梦想，王宗继与教授一拍即合，决定双方一起合作，从此也开启了王宗继与甲壳素的不解之缘。

Won the first battle, more determined Wang Zongji was an aggressive business confidence, Wang Zongji is not willing to run, no longer satisfied with the health care products retail and wholesale, he began planning his first big business. Wang Zongji took the 300000 funds began searching for a project. Hobby magazine's Wang Zongji in a newspaper read "reference", is a small advertising attracted the attention of the humble. Advertising is a professor at the Ocean University of China published, formulation and production permit professors have disinfection supplies, but because do not understand marketing, lack of market, product sales do not go out, is seeking partners. Sales of its strengths, Wang Zongji feel this is an opportunity, so Wang Zongji sat on the Linyi to Qingdao long-distance bus, due to the inconvenience of traffic, 7 hours to Qingdao, to see the professor, at first glance, Wang Zongji feel, is a very simple person, with their dreams, Wang Zongji and the professor decided to hit it off, the two sides work together, and also opened a bond king munetsugu and chitin.

创业之路艰辛，创业的过程并非充满传奇和风光，险象环生。回顾事业从小到大的历程，最让王宗继念念不忘的不是成功的喜悦，而是曾经遭遇的打击。2000年，王宗继用创业攒下的钱，成立了卫康集团。一开始由于资金不足，即使有了合法手续和产品批号，也无法建立自己的GMP生产车间，而不得不委托别人生产。然而在一次生产中，由于生产方的粗心大意，使得一批装量不合格的产品下发到市场，消费者由此产生了不信任。这次危机使王宗继认识到必须建立自己的GMP生产车间，2003年至今卫康在GMP生产车间建设上下足了功夫，先后投入数亿元，建立了两个国家GMP标准生产车间。

The road of entrepreneurship of entrepreneurial process is not difficult, is full of romance and beauty and danger. Reviewing the history of business from small to large, the most let Wang Zongji remember not the joy of success, but have suffered a blow. In 2000, with businesses save money and Wang Zongji, founded the Kang Wei group. The beginning due to lack of funds, even with the legal procedures and batch number of the product, but also be able to build their own GMP production workshop, and had commissioned the production. However, in a production, because the production side be negligent, makes a number of installed capacity is not qualified products sent to the consumer market, the resulting mistrust. The crisis makes Wang Zongji recognized the need to establish their own GMP production workshop, since 2003, Kang in the construction of GMP Workshop on under the foot work, has invested several hundred million yuan, built two national GMP standard production workshop.

靠着这样的智慧和魄力，王宗继单枪匹马在保健品行业创出属于自己的一片天地。“就甲壳素一款产品，我已经做了15年时间，从代理商到自主研发生产，到今天可以很骄傲的说，卫康已经引领这个产业的发展。其原因是热爱，从内心里喜欢，觉得这是一种使命也是一种责任。”

With such wisdom and courage, Wang Zongji single-handed to create their own piece of heaven and earth in the health care industry. "A product of chitin, I've been doing this for 15 years, from the agent to the independent research and development production, today can proudly say, Wei Kang has lead the industry development. The reason is that love, like from the heart, think this is a mission is a kind of responsibility."

Never stop "ambitious" big health industry

不可否认，在中文语境中，野心更像是个贬义词，说人“野心太大”更是相对负面的评价。但略懂英文的人都知道，“野心”一词在英语中叫做“Ambition”，它的另外一个中文解释则是“雄心”，刨去两词背后的主观道德因素，应该看到，但凡在事业上取得不俗成就的人物，大多颇具“野心”。

Admittedly, in the context of Chinese, ambition is more like a derogatory term, said that "too much ambition" is the evaluation of the relative negative. But know little about English people know that the word "ambition" is called "Ambition" in English, in addition to a Chinese interpretation of it is "ambition", subjective moral factors, planing to go behind the two words should be seen, but made good achievements in the cause of people, mostly with ambition".

“不谋全局者不足以谋一域，不谋万世者不足以某一时”是卫康的企业市场观。如今在甲壳素行业，凡是接触过王宗继的人，一提起他，都会说：“那是有魄力，心里有大格局的人。”

"Do not seek overall situation to seek a domain, those who do not seek Jesus Christ to one" is the concept of the enterprise market Wei kang. Now in the chitin industry, all contact with Wang Zongji, the mention of him, will say: "that is the courage, heart big man."

现在领衔担当卫康“中科院海洋研究所博士后工作站”工作的中科院海洋研究所技术中心副主任、博士生导师李鹏程这样评价王宗继：“从一开始与王总合作，我期望王总能够做大做好，但是没想到王总做得这么好。”

Now play Wei Kang "led by Chinese Academy of Sciences Institute of Oceanology postdoctoral workstation" work of the Chinese Academy of Sciences Institute of Marine Technology Center Deputy Director, doctoral tutor Li Pengcheng said of Wang Zongji: "from the beginning and Wang cooperation, I hope the king can do well, but did not think Wang is doing so well."

卫康集团自创立到现在，下设的子公司有山东卫康生物医药科技有限公司、山东鲁健生物医药科技有限公司、卫康医院、卫康整形美容医院、卫广传媒有限公司等，形成了集科研、开发、生产、经营、服务为一体的大格局，年产值可达100亿。公司先后获得国际科技部“国家级高新技术企业”、中国产品质量保障中心“全国质量信得过单位”、中国医促会亚健康专业委员会“骨与关节十年金奖产品”、山东省科技厅“山东省高新技术企业”、中国保健品协会团体会员等殊荣。想冲到前列，必须在判断全面的基础上敢冒风险，野心家不会就此停歇。

Kang Wei Group since its establishment to now, under the subsidiary of Shandong Kang Pharmaceutical Science and technology limited company, Shandong Lu Jian biological medicine science and Technology Co Ltd, Wei Kang Hospital, plastic surgery hospital, Wei Kang Wei Guang media Limited, forming a pattern of a set of scientific research, development, production, management, service as a whole, the annual output value 10000000000. The company has won the international science and Technology Department of the "national high tech enterprise", Chinese Product Quality Assurance Center "national quality trustworthy unit", China medicine to promote health professional committee "bone and joint ten years gold products science and Technology Department of Shandong province", "high-tech enterprises in Shandong province", China Health Products Association other awards. To get to the forefront, risks must be taken in determining the overall basis to ambition does not stop.

2015年2月6日，卫康获得国家商务部颁发的直销牌照。卫康“以直销助推实业”的战略规划就此拉开帷幕。王宗继告诉记者，“卫康要通过个人资产创建平台、企业家平台、投融资平台建立起10种类型的连锁企业，通过企业借贷给个人，整店输出，让直销人自己当家做主，成为企业家，最终实现10家公司上市。”

In February 6, 2015, Wei Kang get direct selling license issued by the national Ministry of commerce. Wei Kang "to boost the strategic planning of direct selling industry" kicked off. Wang Zongji told reporters, "Wei Kang through personal assets to create a platform, platform for entrepreneurs, investment and financing platform to establish 10 types of chain enterprises, through the enterprise lending to individuals, output of the entire shop, so direct themselves take leadership, entrepreneurship, and ultimately 10 companies listed."

“我创立卫康的内动力就是让天下人生命因我而不同。我希望卫康能够卓尔不群，努力提高癌患病人的生存质量，让他们的生命因为我们的努力而不同。我相信，卫康、卫康人终有一天会成为后人的榜样。”王宗继此时语气铿锵。

"I started Wei Kang power is to let the world people are different because of my life. I hope Wei Kang to stand out, to improve the quality of life of cancer patients, so that their life because of our efforts and different. I believe, Wei Kang, Kang will one day become examples for others to follow." Wang Zongji this time sonorous tone.

借政府之力发展 “捎话人”牵挂民生

Through the power of the government to develop "a message" concerned about the livelihood of the people

从卫康生物、卫康医院到卫康传媒……卫康集团的事业版图在时日变迁中不断丰富与完善，使之成为山东民营经济近20年快速发展的典型。

Wei Kang, Kang Hospital from biology to Viacom media...... Kang Wei Group business territory in time changes constantly enrich and perfect, make it become the typical of the private economy in Shandong, the rapid development in recent 20 years.

王宗继告诉记者，卫康集团的发展从始至终都离不开国家、政府为企业发展营造的良好的市场环境和政策指引。

Wang Zongji told reporters, Wei Kang group development from the beginning to the end are inseparable from the national government for the development of the enterprise, to create a good market environment and policy guidance.

在王宗继看来，自己之所以能够把这份事业做大做强，取得如今的成就，最重要的是因为时刻跟随国家发展方向，在国家经济发展版图中，找到自己的立足点，确保企业走对路，走对方向。这些年来，卫康从各级政府及单位多次获得无偿资金支持、科技成果的认定批复、各类表彰评奖、产业发展的政策支持，否则不可能如此迅速和顺利的发展。

In the view of Wang Zongji, he was able to make the business bigger and stronger, achieve today's achievement, the most important is because the time to follow the direction of national development, in the development of national economy in the territory, to find their own foothold, ensure that enterprises take the road, walking in the right direction. Over the years, Wei Kang from governments at all levels and several units of unpaid financial support, scientific and technological achievements identification, recognition awards, approved by the industrial development policy support, otherwise can not develop so quickly and smoothly.

事实上，在政府政策支持下发展的卫康集团，也主动承担起“经济民生”的职责，热心关注社会弱势群体，积极开展各项公益救助活动。仅出租车司机免费体检大型公益活动就已经连续举办了7年。

In fact, in the development of the policy support of the government of the Kang Wei Group, but also take the initiative to assume the duties of "economic people", keen attention to vulnerable groups in society, and actively carry out various charitable relief activities. Only taxi drivers free medical examination of large public events have been held for 7 years in a row.

而作为山东省人大代表、临沂市政协委员的王宗继更是积极履行职责“为民发声”。不仅深入基层调研涉及群众切身利益的民生问题，通过两会提案等方式建言献策；2015年，更是第一个报名参加“两会捎话人”的征集活动，倾听老百姓的心声，将来自基层的建议汇集起来，筛选出有价值的线索，帮助百姓解决一些实际问题，积极为城市发展建言献策。

As the National People's Congress of Shandong Province, Linyi city CPPCC member Wang Zongji is actively perform their duties for the people "sound". People's livelihood not only in-depth primary research involves the vital interests of the masses, through two proposals and suggestions and ideas; in 2015, it was the first to enroll in the "two sessions, a message" collection activities, listen to the voice of the people, from the grassroots advice together, select valuable clues to help people solve some practical the problem for the development of the city, and actively offer advice and suggestions.

人才靠感召 用文化凝聚人心

Talent by inspiration culture cohesion

员工与企业是一个共同体，想要促使企业快速成长，如何管理驾驭好精英团队是关键。

The staff and the enterprise is a community, to promote the rapid growth of the enterprise, how to manage the master elite team is the key.

王宗继认为，选择与自己核心价值观趋同的人进入公司的前提很重要。正如通用电气公司总裁杰克·韦尔奇说：“我们所能做的是把赌注押在我们所选择的人身上。因此，我的全部工作就是选择适当的人。”王宗继有自己的用人观——“有才有德，破格使用；有德无才，培养使用；有才无德，坚决不用”，德为本，才为用，品德永远是选人才的第一要素。

Wang Zongji believes that the choice of convergence with their own core values of the company into an important prerequisite. As the Ge Corp President Jack Welch said: "all we can do is to bet on our choice of man. Therefore, all of my work is to choose the appropriate people." Wang Zongji has his own view on human "-- have both talent and virtue, exceptional use; not only virtuous, the use of training; talent without virtue, resolute don't", is the only character, use, is always the first element selected talents.

人才遴选之后，如何驾驭呢？在王宗继看来，人才不是靠驾驭而是靠感召，通过企业文化衍生出的感召力，凝聚人心。

Personnel selection, how to manage? In Wang Zongji seems, talent does not depend on the control but by inspiration, through the derived from the enterprise culture of charisma, cohesion of the people.

The enterprise culture is the enterprise long-term advocacy, the majority of employees, practical values, code of conduct, business philosophy, ethics, sum. A healthy corporate culture can guide enterprises to better growth, enterprise culture and lose moisture, enterprises is fundamentally lost soul and direction.

卫康坚持在企业内部营造正能量的氛围，为了调动全体员工的热情和工作积极性，丰富员工业余文化生活，卫康还定期举行团队竞赛、职工运动会、辩论大赛、演讲比赛、员工才艺大比拼等一项项精彩的文体活动，充分展示全体员工积极向上的精神风貌，进一步增强员工们的凝聚力和向心力。

Wei Kang to create atmosphere of positive energy in the enterprise, in order to mobilize the staff's enthusiasm and working enthusiasm of the staff, enrich the amateur cultural life, a wonderful Kang also hold regular staff team competition, games, contests, speech contests, employee talent competition and other sports activities, fully display the positive employee spirit, to further enhance the cohesion and centripetal force of the staff.

卫康还设立了孔子学堂，对员工进行传统儒家文化的培训，从中国优秀传统文化中吸收精华，重点建设以“孝”文化为核心的卫康文化体系，注重以文“化”人，通过宣传导入、诊断调研、构建整合、实施培育、深化提升五大建塑阶段，通过造势、铸魂、塑行，使企业价值理念印刻在脑海中、溶化在血液里、落实到行动上，用价值观统一员工的思想和行为。

Wei Kang has also established a Confucius school, traditional Confucian culture training for employees, and absorb the essence from the Chinese outstanding traditional culture, focus on the construction of "filial piety" culture as the core of the Kang Wei culture system, pay attention to the people, "" through publicity and introduction, research, diagnosis, to foster the implementation of integration, deepen the five building the plastic stage, through the campaign, casting the soul, plastic line, make the enterprise values engraved in mind, dissolve in the blood, and put it into action, unify the thought and behavior of the employees with values.

王宗继告诉记者，不管是文体活动，还是学堂培训，只要时间允许，自己都到场参加，与员工共同学习，拉近彼此之间的距离。“路漫漫其修远兮，吾将上下而求索。”未来，王宗继将继续与所有的卫康人，与他们的卫康集团，在“愿天下人生命因我而不同”的夙愿追求之路上走下去。▲

Wang Zongji told reporters, whether it is sports activities, school or training, as long as time permits, they were all present, learning together with employees, to narrow the distance between each other. "The road ahead will be long, I will seek." The future, Wang Zongji will continue to work with all the gates, and they go in the Kang Wei Group, "the road to the world of life because of my long cherished wish to pursue different". "

（原标题：王宗继：愿天下人生命因我而不同）

(original title: Wang Zongji: let the people of the world of life because of I but different)

责任编辑：小申

Editor: small Shen