2015-01-20 15:46
Liu Shien: the new era of building a hundred years of national treasure
 CNDSN1 month 20 days (Sina Finance) "national enterprise brand evaluation conference and the second session of the China enterprise five-star brand forum" held in Beijing in January 18, 2015. The new age health industry group won the "five-star brand" certification, a new era of health industry (Group) Limited company deputy general manager Liu Shien speech.
The following is the speech:
Liu Shien: distinguished leaders, distinguished guests, ladies and gentlemen, good afternoon everyone!
According to the national standard GB/T27925, a new era of health industry group won the "five-star brand" certification, we feel very honored. On behalf of a new era of health industry group, the Chinese Commercial Federation, China productivity society, Chinese consumer protection foundation and Wuzhou Tianyu Certification Center in advance Chinese enterprise brand construction, promote enterprise make brand operation and management contribution to pay tribute, for your solid and meticulous, rigorous, professional objective and fair appraisal work heartfelt thanks.
The new age health industry group was founded in 1995 March, is one of the important industrial China energy conservation and environmental protection group, is a state-level high-tech enterprises, is the direct selling industry the only central enterprises. At present, the company has developed into a set of acquisition of raw materials, scientific research, production, sales and service in one large enterprise groups, including 6 subsidiaries and 31 sales branch company. Companies to actively implement the "going out" strategy, to strengthen international exchanges and cooperation, the successful development of the market in Hongkong, Indonesia, Russia etc.. At present, the company has nutrition and health products, cosmetics, personal cleaning supplies, health supplies four major categories of more than 140 kinds of products.
We always think, the quality of the products is related to the health and life safety of the broad masses of the people, affect the important issues of national stability, economic development and social harmony. Adhering to the responsible genes of military enterprises, from the beginning of the establishment, the company will strict product quality, improve customer value above all else. Over the years, the company always adhere to the "development of national industry, the benefit of human health" purposes, follow the "China health, essence" of the product concept, inherit and carry forward the Chinese culture of health preservation, constantly excavate and use the essence of traditional Chinese medicine culture, adhere to the "medicine food homology", attention to health field, adhere to independent innovation, make full use of sophisticated technology, the successful development of a set of unique new era characteristics of the products and service system, and in the "physical health" as the guidance, targeted to provide integrated solutions to health, to better meet people's health needs. We continue to shape the brand spirit, enrich the connotation of the brand, so that "brand positioning, attention to health and benefit the people's livelihood" win support among the people, let "brand communication language Guozhen sharing new life" and your health into thousands of households, received praise from all sectors of society. The company's products have been awarded "China space dedicated health food", "food safety year China only designated health care products", "favorite consumer health care products", "Asia Pacific top ten brand products", "Shanghai World Expo will be the only participating health food", "Beijing famous brand" and other honors, "country Jane" trademark was identified as "A Well-Known Trademark in China the State Administration for Industry and commerce".
We think: a good business, must be socially responsible enterprises, a sustainable development of the enterprise, must be a can create more profit, and can return to society enterprise. Only realizing the harmony and win-win business, in order to achieve sustainable development, the realization of built to last.
Founded nineteen years, the company continued to grow in size and strength, to the shop small factory developed into today's large state-owned enterprise group, total profits and taxes reached more than 1600 times the national investment, cogent fulfil to the state, social responsibility.
In providing excellent quality healthy products and services for the vast number of consumers at the same time, a new era of health industry group also adhere to the "health care, contributing to society" s idea of responsibility, the courage to bear the responsibility of corporate citizenship, return to society, with the monks love enrich the connotation of the brand, with responsibility for writing the value of brand, and strive to become a people respect of the enterprise.
Companies adhere to the science and technology innovation, assume the National 863 program, Spark Program, the twelfth five-year national plans to support a number of national, provincial and ministerial level projects; by the relevant state ministries and commissions entrusted, the company led the drafting of the "industry standard" pine pollen; build a cooperation platform for domestic and foreign companies and more than 40 scientific research institutions, institutions of higher learning, the integration of science and technology resources the pursuit of innovation, intensive, promote technology transfer and independent innovation, and continuously made new breakthrough in the implementation of technology level on the road.
The company is committed to the social public welfare, promote sustainable development, to build a green ecological industrial chain, to improve the income of the farmers, promoting the development of rural economy, adjusting the industrial structure, alleviating the social employment pressure, for the benefit of people's health, improve the ecological environment has played a positive role, truly "create a brand, a company the multi enterprise, rich people". Our ecological industry chain has been used as a complete cycle of economic cases, selected Chinese CASS MBA case database, and incorporated into the Chinese enterprise management innovation case series.
The company is committed to advocate low carbon economy, creating an ecological civilization. Adhere to energy-saving emission reduction in the production process, promote environmentally friendly, realize no waste water, waste gas emission; efforts to improve the product formula, select the environmental protection material, provide more environmentally friendly products for consumers; company organized by "new era" of green environmental protection health of large environmental concert and at around the same time development of green series of activities in the bird's nest the National Stadium, spread the green environmental protection idea.
The company is committed to pay attention to people's health, and create a healthy life, for many years held "Guozhen shared with you a new life" health long walking activities, vigorously propagate concept of health; held for 10 consecutive years, health big classroom, guide the people to set up correct health concept, the formation of a healthy lifestyle.
The company is committed to carry forward the traditional culture, the construction of the spiritual home. We all over the country held a total of cultural classroom hundreds of field, topics include the great revival and a new era of responsibility and mission, the Chinese nation's historical mission. We advocate learning "book of filial piety", "disciple gauge" traditional, also held a series of lectures on Confucian knowledge, the Double Ninth Festival activities such as homes for the elderly. Company as the national Ministry of education, "Twelfth Five Year Plan" subject "personality of traditional culture and cultivation of the members of the project group of primary and secondary school students", through the cultural ways of helping the poor to help poor areas to develop education.
The company is committed to the inheritance of aerospace spirit, support the cause of space. We have been to space spirit as an important driving force for development, in the product research and development, the Chinese health culture and modern aerospace science and Technology (31.15, 1, 3.32%) with a series of products, casting with national characteristics, space quality. In the country held hundreds of field to "China proud heritage -- Aerospace spirit casts on the national cause" as the theme of patriotism tour report, affecting the number reached more than ten million people, inspire national pride and sense of honor. In 2012, the company became the "Chinese aerospace industry partners", won the "Chinese aerospace career contribution award".
The company has been enthusiastic about education and the future of the motherland, love. To provide financial support to primary and middle schools in poor areas, the expansion of school reform, additions, teaching equipment, to improve school conditions, support the development of education. In recent years, the company has made contributions donated 18 Guozhen hope primary school, benefit students nearly 4000 people. The company also sponsored the "Guozhen Cup" 60 years of the Republic of sports influence selection activities, the organization of staff for the Olympic Games and Paralympic Games to provide volunteer services, contribute to the development of sports undertakings in china.
The company actively distress - poverty relief, the development of talent power area. We through the China Red Cross, Chinese youth development foundation and other public institutions, to Wenchuan, Yushu, Zhouqu, Zhaotong, Ya'an and other people in the disaster area donation amounted to about 30000000 yuan; in recent years, the cultivation of talents to promote the western rural areas, improving western rural poverty, every year the company invested 1000000 yuan, for cultivating model farmers, promoting the new socialist rural construction.
Last year, corporate social responsibility report issued by the company obtained the global reporting initiative a grade the highest rating, the company became the first in the industry to receive this award enterprises.
Only the courage to shoulder social responsibility, in order to enhance the brand value. Through the persevere effort, a new era of health industry group to win a higher social identity and reputation, so that the "space quality, a hundred years, Dexing Guozhen big enterprises" such as brand image win support among the people. The company won the "China food safety top ten enterprises", "national AAA grade credit rating enterprise", "Asia Pacific top ten integrity of direct selling enterprises", "national enterprise management innovation demonstration unit", "health Chinese most social responsibility of enterprises", "Chinese's most influential and well-known enterprises", "national the building of enterprise culture demonstration base" and many other honors.
The future, we will continue to work hard, demands on themselves to a higher standard, to promote the innovation of brand culture, brand building efforts to bring Guo Zhen into a more responsible, more influential, more of the value of the brand, towards the "construction of a hundred years Guozhen create brilliant new era" goals and work hard!
Finally, I wish all the leaders and guests good health and good luck!
Thank you! *
(original title: new era was awarded "five-star brand" certification Liu Shien: centenary development Guozhen)
Editor: Blue
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