2018-05-11 17:16
Herbalife "transparent factory" How to supervise the table from the seeds
[Direct Net Beijing May 9th News] (Strait Wind) It is understood that in March this year, Herbalife (China) Health Products Co., Ltd. launched a series of thematic activities of “happy consumption, healthy life” in various cities throughout the country. This time in Changsha, Herbalife invited media reporters and more than a hundred consumers to walk into the production workshop to see for themselves how a nutritionally healthy, high-quality Herbalife product is produced.
Into the Herbalife Innovation and Manufacturing Center in Changsha, it was a building workshop. According to the person in charge of the plant, "In December 2010, Herbalife's first global raw material production base was formally established in Changsha, Hunan, and officially launched the Herbalife product in 2012."
The Changsha plant has the world's most advanced plant extraction and spray drying equipment, which can spray dry thousands of tons of plant extracts each year, and can continuously extract plants. The Changsha plant can produce 83 tons of raw materials per month. These raw materials are then sent to other innovation and manufacturing centers and Herbalife partners around the world. After processing, they are added to nutritional Herbalife products.
The team visited the staff and learned about the factory's excellent technology. The Changsha plant uses the world's most advanced instrumentation—high performance liquid chromatography, inductively coupled plasma mass spectrometry, for quality control. At the same time, Herbalife's finished products from Herbalife's global innovation and production bases and foundries will be reviewed here.
“Innumerable times I drove through the factory gate, but this was my first time visiting the production of Herbalife products. I have a deeper understanding of the nutritional value and safety of Herbalife products.” After visiting “Transparent Factory”, the public Ms. said.
"Originally we eat the product through so many testing procedures." "I did not expect tea extract can be used as nutritional ingredients into Herbalife products." "Campbell Changsha factory is only a part of Herbalife's production process only it." .....
“How does genuine Herbalife products be identified?” “Well, Herbalife has never authorized or commissioned any units or individuals to sell products on the Internet. Does that mean that most of the Herbalife products sold on the Internet are fake?” During the visit, Herbalife The factory opened a "small lecture hall" to answer the confusion of many citizens.
Compliance personnel introduction, a look at the two news can identify Herbalife products true and false. A look, that is, look at the two-dimensional code, batch number and production date, aluminum foil, really Herbalife products have a two-dimensional code labels on the top cover, genuine production date, clear writing, regular fonts, genuine aluminum foil film clear and clean, digital convex and with The two-dimensional code on the bottle cap is the same; two smells, authentic odorless odor, no agglomeration, fine and dry powder, counterfeit products have strange taste, and even pungent. In order to ensure that the Herbalife products purchased are genuine, the staff reminds consumers to purchase from an official marketing staff, the official website, or the Lego App.
After more than 100 Changsha residents visited Herbalife's global raw material production base in Xingsha, Changsha, it was aroused that a good nutritional product must be strictly extracted through dozens of processes, with more rigorous inspections behind each process. Testing is guaranteed.
For a long time, Herbalife has been following the “seed-to-table” quality monitoring system globally, that is, strictly tracking the entire process from product development to production to quality inspection. Then, how is the "seed-to-table" system presented to consumers step by step? A large part of this is concentrated in factories.
This reporter learned that Herbalife's Changsha plant is only a corner of Herbalife's production base in China. As early as 1998, Herbalife established a production base in Suzhou Industrial Park to produce powder and tablet products for the Chinese market; in September 2014, Herbalife's third factory settled in Nanjing Jiangning Hi-tech Industrial Park, mainly for the testing and analysis of raw materials and products.
In recent years, Herbalife has been working hard to combat low prices and counterfeits on the Internet. In June 2015, Herbalife cooperated with the Hangzhou Market Supervision Administration to carry out Internet supervision work, helping them successfully crack an overseas case of illegal sales of Herbalife products, and illegal merchants received a 3.395 million high-price ticket. In June 2017, after strict investigation and enforcement, Shenzhen police discovered a large number of overseas categories of Herbalife products whose packaging was damaged in the local warehouse, worth more than RMB 1.9 million. In November of the same year, Herbalife again collaborated with Alibaba. The total value of overseas counterfeit goods seized in Jiangsu Province and Guangdong Province was approximately 3.13 million yuan, and the relevant shops involved in the case had annual sales of 30 million yuan.
China is one of the fastest growing markets in the world and the core strategic market for Herbalife products. It is precisely because of Herbalife's strict control of product quality from the seed to the table, and from the factory to the consumer's punching out of counterfeiting, that makes Herbalife products so popular with consumers.
The person in charge of Herbalife said that in the future, Herbalife will work hard with Alibaba on the road to counterfeiting, clearing the roadblocks and launching heavy blows, making unremitting efforts to safeguard the interests of consumers.
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