2016-01-27 15:52

 

MaryKay Thanksgiving Charity Fund released a new perspective of creative public service advertising

 

[direct reporting network Beijing January 27th news] (MaryKay) recently, the Shanghai Song Qingling foundation - MaryKay Thanksgiving Charity Fund released a series of creative public service advertising. This time, the fund will look to the children of cleft lip and palate, poor children and children with autism and other social vulnerable groups. For the puzzle to fill the missing angle of the design of a creative perspective, in a more expressive form of social concern and attention to vulnerable groups, but also will be MaryKay's public interest ideas to pass farther.
May 2014, MaryKay Thanksgiving charity fund. Today, the fund has become a common value of MaryKay to create value, heritage thanksgiving culture of love platform. It is reported that, in addition to the initial investment of 1 million of the Mary Kay Inc, the follow-up staff and independent sales team has more than 13 million yuan of donations. Among them, there are more than 50 thousand independent sales force to participate in donations. Not only that, the sales team also volunteered to volunteer to support the development of public welfare projects in the local community. Fund directly benefit from the crowd more than 8000 people. For cleft lip and cleft lip and cleft lip and palate girls provide free repair surgery, to the children sent to the mountain standardized class tables and chairs, as well as to help children with autism rehabilitation is the focus of the project, but also the core image of this creative public service advertising.
Cleft lip and palate is a congenital developmental defect. With the growth and development, the deformity of the cleft lip is also changed with age. Children with cleft lip and palate are affected by physiological functions such as eating and language. Starting in 2014, Mary Kay Thanksgiving charity fund carry out 100 percent "project smiles, by providing surgical repair of cleft lip and palate repair girls in poor areas, has helped the poor areas in Henan, Guizhou, Hebei, Sichuan, Guangxi and other more than 200 girl bloomed heavy smile. In 2016, the foundation will provide free repair surgery for 300 children, to bring their beautiful changes.
Living in the town of parents and children do not know, in the distant mountains, the children of some desk height is uneven, needs cardboard as the table legs; some bumps and hollows, slightly forced will stamp breaking the job; some nails exposed, often scratch clothes. A set of new desks and chairs into children's longing. MaryKay Thanksgiving charity fund to carry out the happy desk program has been sent to the children of the poor mountain area of 4845 sets of standardized desks and chairs. Help improve the children's learning environment, promote the development of rural education. Since November 2015, all over the heart of MaryKay volunteers also went to the school to donate to the school to learn about the use of the child's desk and learning life. In 2016, the foundation plans to send more standardized tables and chairs for children in remote mountainous areas, to continue to care for them.
At the same time, the fund and the 36 autism rehabilitation institutions Education Alliance Cooperation, to provide professional training for special education teachers, nearly 3000 autistic disorder children therefore benefit; 14 years Ludian earthquake burst time, Thanksgiving charity fund has for the first time allocated 100 million yuan, for the affected people to provide goods and daily necessities. In November this year, the fund donated 1 million yuan to VIVA China children's Cancer Fund to participate in support for the development of childhood cancer, the most common childhood leukemia clinical research.
Has been the Mary Kay people uphold the music spirit with a grateful heart, always pay close attention to the real needs of the vulnerable groups, affect the life of life is to care recipients, committed to for people around and the community to create greater value.
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