2016-01-06 14:46

 

The upgraded version of MLM why repeatedly playing without a break?

 

Direct network Beijing January 5th news (Xinhua News Agency) will be tourists to the park, while the tour guide side of the MLM "brain", by the temptation of micro business platform users shopping, online get commission...... For some time, the frequent emergence of a new variety of marketing tools, there are people involved in the news is not uncommon.
Reporter survey found that with the virtual economy and financial innovation have become increasingly active, with the Internet, financial platform to carry out marketing activities more and more, a regulatory crackdown intensified, one side is to accelerate the speed of the MLM guise. "Upgrading" of the marketing activities are caught in a vicious cycle?
Strange "tourists" and "tour guide", pyramid schemes "upgrade"
Guangxi was once a large-scale marketing activities in active regions, although after years of combat, but marketing activities still hit repeatedly incessant and form more, hidden and temptation more, some of the "new concept" "new gimmicks" frequent.
In Qingxiushan Park in Nanning City, there is often a wave of "strange" "tourists" and "guide". Before the reporter soon in the park lawn see that batch of speaking in a foreign accent "tourists" led by a similar "tour guide" like people, facing the lawn on the zodiac stone statues, carved stele and comment about content also makes known Qingxiushan Park in Nanning local people's Congress or glasses.
"Came to see, this sculpture has an elephant's nose, is in front of a tree, the tree is made of wood, the meaning is here 'project'; look at sculpture of the claws, stretched up like in grasping things, and that is to" catch the project '... " Faced with a similar "dragon" sculpture, a middle-aged woman with a northeastern accent to her band of more than 20 people talking about the team, these people seem to believe.
In this area, similar to the narrator not twenty or thirty, they sculpture pointing at about similar content, the audience mostly speaking foreign accent. Reporters follow a few people all the way to listen to more than one hour, no one to stop, but more and more people to join.
Reporters found that in large MLM Gang dinner, held commercial speeches and other ways to pull people occupation. Mentioned, Jiangnan District, Nanning City, Wuyi Road, a restaurant, long-term in restaurants in the vicinity of a public said: "there is a pyramid retail personnel camp dinner, the peak of almost every evening activities, each meal all talks and MLM content."
In addition, combing the year 2015 major MLM, it is not difficult to find under the banner of fiscal banner, "near the Internet" "alongside the characteristics of financial circles", marketing personnel also lack of higher level.
May 2015, Anhui police cracked together with the use of QQ, micro channel and other social networking tools development off the assembly line of marketing major, members involved in 21 provinces in the country, involving more than 1000 million yuan; first half of 2015, Hunan Province public security, industry and commerce authorities successive cracked several major pyramid, the "pure capital operation," pyramid schemes, "and pay" MLM network such as the case of the four typical cases involving amounted to more than 200 million yuan, involved reached tens of thousands of people.
Investment projects to attract high profit, network marketing is more subtle
Reporter survey found that MLM organizations with people from all over the country to participate in the, a lot of people between each other do not know, but through the network, micro letter way exposed to some investment projects "after the establishment of contact, in the so-called high profits attract slowly into the.
Mr. Wang is working in Nanning, said that recent constantly received a primary school students to the derivative of the entrepreneurial platform "invitation, said for the first time shopping with 128 yuan can become a member, you can send links to online shopping. The logic of this model is that as long as the offline users through the shopping links, "on-line" can get the Commission. If the "line" to "get off the line" successfully recommended, then the "line" can also share percentage.
Have the same experience and Nanning citizens Ms. Fu, this year she lived in Nanning City, Wuyi Road, the owner of a small QQ group often link to the people some of the online investment "" network marketing "and" new business ", links in full of all how to earn high returns. These so-called project has a common characteristic, that is first to purchase a certain amount of merchandise to obtain qualified agents, then recommend others to buy into their own "offline" will be able to get a return, or is in some of the so-called investment project name to attract people to invest, and set high reward start the people to continue to develop "offline".
China Marketing Association Chairman Li Xu believes that these patterns in full compliance with the characteristics of pyramid schemes, that pay an entry fee, the development of "line", through the development of "offline" rebate. Compared with the traditional MLM, network marketing does not require the convening of a round and round of the staff of the "brain", gently point the phone or computer can be, but also the spread of more targeted, hidden."
The name of high return banner, may often lead to lose everything. Previously, the central bank, China Banking Regulatory Commission, the Ministry of industry and commerce, the State Administration for Industry and Commerce in the name of the financial mutual commitment to high income, to lure the public into financial behavior, issued a risk warning tips". Experts have warned that with the pyramid schemes and Ponzi scheme of the platform does not pick any industry, does not produce any cash flow, relying pull relatives and friends to join, "offline" money to return to online, once the capital chain rupture, investors will face serious losses.
The source of attack and to retrofit the pyramid.
Although market regulators continue to increase efforts to combat pyramid schemes, but the situation is still not a fundamental change in the marketing activities, there are still a lot of people trapped.
State Administration for Industry and Commerce and the Ministry of commerce data show that from 2005, our country promulgated implementation of "direct selling regulations" and "the prohibition of marketing regulations" to the end of September last year, the business and market regulators were investigated and dealt with cases of pyramid selling 21904, confiscated amount of 9.9 billion yuan and transferred to the personnel involved 96.68 people.
Li Xu believes that the main reason for MLM is hit repeatedly incessant, is part of the participants is the so-called high returns confused and desperate; the second is MLM is often accompanied by illegal fund-raising fraud and, use the Internet banking and the recruitment of the primitive, P2P concepts to disguise can cheat all the people and can avoid the relevant departments to combat; the third is to point to "pull the head", spread fast, relevant departments difficult to collect evidence and combat with the aid of the letter, QQ and other social software.
The Guangxi Zhuang Autonomous Region trade and Industry Bureau, said Feng Yang, director of unfair competition, to crack down on pyramid selling illegal and criminal activities, the key is to fight, focusing on the prevention". Dynamic investigation and efforts to increase, "blacklist" database application of the marketing staff, the marketing of key personnel, focus groups, line of sight into the work, to prevent the leakage tube is out of control.
The Administration for Industry and Commerce responsible person said, will actively explore the establishment of network marketing technology monitoring and analysis of mechanism, marketing organization mode of operation, the direction of capital flow, set up a website, staff to join the process, participate in personnel and many other evidence to achieve scientific monitoring, to curb the momentum of the spread of of the network marketing. And to actively play the role of the industrial and commercial system to crack down on direct marketing information system, and play a proper role in the operation of command, distribution and data analysis.
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