[direct reporting network Beijing January 5th news] (Xinhua)Derivative as an active in the mobile social network shopping recently in China is rising rapidly, but due to irregularities in the industry, 2015 "barbaric growth of derivative also triggered a malicious spam, fraud, suspected pyramid schemes and other undesirable phenomena. Experts believe that in 2016 the micro business will face a watershed, the industry needs to further accelerate the purification and adjustment.

Since the beginning of 2013, micro business start rise gradually in the micro channel in the circle of friends, and gradually extended to the micro blog, QQ space, forums and other various social networking space, attracted a large number of businessmen and practitioners involved in. According to the industry's incomplete statistics, the number of domestic practitioners or micro business has reached more than ten million people.

But at the same time, due to the lack of supervision, the micro business "grey" approach was also netizens "criticism", such as the sale of goods quality problems, practitioners malicious scraper, false information, and even some under the banner name of micro business MLM, do not sell goods to sell agency etc. for emerging derivative industry cast a shadow, and some even have hit the bottom line of the law.

Chongqing City Industrial and commercial bureau previously released guard warning, citing the MLM ten main forms, one kind of the micro channel, micro business become MLM spreading new platform, under the banner of "micro channel marketing" banner, to retail goods under the guise of. In fact, it is to develop in the form of lower level agents engaged in network marketing.

Microblog business experts, electric shock, Gong Wenxiang, founder in the recently held in Shanghai "2016 the second session of the China derivative annual festival said that 2015 domestic micro business industry experienced a stage of ice and fire, expected in 2016 derivative industry will remain hot, but those suspected of MLM, illegal fund-raising, keen to sell the proxy mode will begin to withdraw from the market.

Derivative is a direction of development, but the model must be healthy and quality of goods to secure and not to go to on marketing the road. " Gong Wenxiang to reporters said that some derivative now walking in the edge of the policy, the industry needs to improve the regulatory mechanism, avoid toward the marketing development.

In the opinion of experts, the current domestic derivative industry was mixed, good and bad, practitioners do not blindly follow the trend, in micro entrepreneurs still need to guard against the risk. At the same time, the micro business also want to return to the nature of commercial retail.

Micro business to sell goods, and to insist on good sellers." Micro Business Group founder guojunfeng said that after 2015 derivative industry self adjustment and market after purification, the voice of all walks of life also leads to micro Shang Dynasty develop in a healthy way, expect 2016 become old and new derivative of the watershed, before to get rid of the micro channel circle of friends frequently scraper, fraud, pyramid schemes and other irregularities.

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