2016-01-18 14:53

 

Chinese marketing why repeated?

 

Direct reporting network in January 18th (Qingdao News Network) will be the visitors to the park, while the tour guide to the side of the pyramid schemes, the temptation to use the micro business platform users to shop, you get a commission...... For some time, the frequent emergence of new marketing tools, there are people involved in the news is not uncommon.
Marketing, in China has a very large market, not only involves a wide range, but also a large number of participants. More than ten years ago, marketing activities, but is the original marketing products, such as, by the addition of cosmetics, health products, such as sales. And now the marketing activity seems to also catch the express train of the Internet, put on the "business" Ma3 jia3, huh tourism "innovation". Reporter survey found that, with the increasingly active virtual economy, financial innovation, with the Internet, the financial platform to carry out more and more marketing activities. These marketing activities, more and more strict organizational structure, management level is also more and more, especially the amount of money involved in the hundreds of billions of dollars. On the one hand is the regulatory crackdown continues to increase, on the one hand is to accelerate the speed of the MLM guise, people can not help but ask, the upgrading of the pyramid selling activities why get hit repeatedly incessant circle?
In fact, the organization structure and operation mode of marketing is very simple, there is no high technical content, is constantly developing the assembly line, and then pushed up the line. No matter how to transform the pattern of marketing activities, the structure will not push up the line on-line pyramid change. In recent years, police, industry and Commerce Department has been in the fight against all kinds of marketing activities, but there are still a lot of people are never bored with, what is the reason? In the author's opinion, a is organizer transform propaganda content and methods of organization, even hit the banner of innovation, such as tourist guides visiting tour and dinner way, constantly from the shallow to the deep, motherhood, qingjunruweng. In addition, the organizers make new foretaste to sweetness, and then through the propaganda to confuse, make new xuemaibizhang, hate not instant many off the assembly line. Another is that some people take the shortcut to make money. For the vast majority of people involved in marketing, the purpose of their participation is to make more money, but also to minimize the cost and the most efficient way to make money. Especially some people want overnight, look into the past changes, fantasy into reality. Perhaps it is this ignorance and blindly psychological, that makes some people in MLM inextricably bogged down in.
Pyramid schemes, both belong to the organization of illegal activities, but also to disrupt the market's behavior. Marketing activities, relying on the development of the chain type, by the popularity of the brain and save. For example, some so-called experts under the banner to the participants collective brainwashing class participants entranced. 2015 police destroyed a MLM organization, CCTV reported that the screen, organizers sings in the speech, and almost frenzied agitation. In addition, an important reason is ineffective against regulation MLM difficult extinct from the society. According to reports, in some cities, almost an open marketing activities, thousands of lectures, dinner celebration, but no one to tube. In some urban and rural areas, focusing on a large number of people living in the marketing, and some still strict management, unified collection of mobile phones, unified eating and sleeping, etc.. In fact, any marketing activities are built on top of the bluff and deceive, did not create any wealth and valuable things, the real harm is great. For example, some of the mother and daughter deep marketing, some of the father and son deep marketing, and some brothers and sisters in deep marketing, as well as the launch of the surrounding relatives and friends to join, all day to make mysterious Xi Xi, life as a spy in general. Some MLM were centralized management, the family also thought it was missing and the police.
Against regulation MLM activities, can not be created, not inconsistent, let things drift. As the saying goes, playing the snake hit seven inches. The fight against pyramid schemes, focusing on the fight against pyramid selling activities behind the planners and organizers, ferreting out those who has entered the senior class bewitched and manipulate. Behind only destroyed MLM organizations each boss, can let the MLM organizations fall apart. At the same time, but also increase the social boycott of all kinds of marketing activities of publicity and education, and guide the general public to recognize the true face of the MLM and the reality of harm, and consciously away from the temptation of mlm. , of course, don't fall into the MLM trap, the key lies in the public to be vigilant, to enhance awareness of prevention, to know the world does not have "investment and petty, won the big profits trading, pyramid schemes, but is robbing Peter to pay Paul game, fertilizer is the planners and organizers, operators, in the end, deceived eventually many off the assembly line, the consequences can only by the participant himself to swallow. 3
(original title: Chinese style MLM why repeated playing without a break
Editor: Xiao Shen
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