[straight news network Beijing January 25 news] (Asia) 2015 South Korean cosmetics exports nearly 30 billion dollars, a highest on record, cosmetics trade surplus scale than the previous year expanded more than 5 times and export of cosmetics has become to pull the new motive force of economic growth in South Korea.

20, according to the Korea Customs Department data show, last year South Korean cosmetics exports amounting to 29.2948 billion dollars, than in 2014 (19.1842 billion U. S. dollars) increase 52.7% and a highest on record. Among them, exports to China amounted to more than one billion U. S. dollars, compared with 2014 (U.S. $99.2%) surge in 2011, is 4.5 times in (US $). Exports to Vietnam and Singapore also grew by 31.8% and 19.4% respectively.

Export surge, South Korea cosmetics trade balance has been greatly improved. 2011 due to imports from the United States and other places larger cosmetics, then the size of the South Korean cosmetics trade deficit amounted to $. South Korea's cosmetics trade in 2014 for the first time to achieve a surplus of about $.

Analysts said, an important opportunity for South Korean cosmetics to the world market is the "Korean" culture. Especially in the Chinese market, with the growing popularity of Korean TV dramas and music, Chinese women began to pursuit of Korean makeup, on the South Korean cosmetics also favored a plus.

The main business for the export of cosmetics in Korea amore Pacific and LG living health. Amore Pacific in 1993 for the first time into the China, after the start of 2000 to Southeast Asia as the center to accelerate the expansion of international market. At present, has opened operations in China 3133 brand stores. Ranked second in LG life health last year, sales of cosmetics increased to over won, this year also plans to push the "after" and other high-end brands in the Chinese market.

However, despite South Korean cosmetics company in Chinese market is growing rapidly, but the growth what can maintain how long has been frequently questioned. According to the data provided by the European market research firm Euromonitor, 2014 South Korean enterprises accounted for only 2% of China's cosmetics market, which amorepacific is 1.4%, LG living healthy 0.4%, in order to catch up with and surpass the Procter & Gamble (12.7%) and L'Oreal (9.6%) and other international brands, still has a long way to go. In addition, the rise of local enterprises in China 100 birds gazelle and other brands also to South Korean cosmetics company in the Chinese market development caused a certain impact.

Relevant personage says: "South Korean cosmetics need to improve the quality competitiveness, even with reduced the influence of Korean, also want to guarantee continued to attract foreign consumers, in the increasingly fierce competition in the market, China will continue to expand its influence." 3

(original title: 2015 South Korean cosmetics exports of nearly $3 billion, a leader)

Editor: Xiao Shen

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