Tien Yupeng, vice president of Tiens Group, interviewed by reporters at Xinhua News Agency's national brand project "China Brand Day"

 

[Direct Net Beijing May 11] (Tiens) From private enterprises to large-scale international enterprise groups, Tiens spent 23 years. Tiens Group Vice President Yan Yupeng told reporters in an interview at the Xinhua News Agency National Brand Project "China Brand Day" on the 9th that the current Tiens Group is starting its third venture to realize the company's innovation and development.

 

Yan Yupeng said that if TIENS Group's first venture was to develop in the domestic market, it would focus on a single high-calcium product, and the second venture would be the parallel development of the international market that touched stones, and the development of product lines and multi-business formats. Then the third venture is through a multi-wing multi-domain interaction and mutual penetration business model, a deeper level of globalization.

 

As one of the leading companies in China's health products, TIENS Group actively explores overseas markets. On the one hand, it adopts appropriate strategies in developed countries and regions such as the United States, Japan and Europe, from the establishment of business models to the introduction and training of talents. And the output level of the product adapts to the globalization development path. On the other hand, in the emerging market countries, the industry is promoted based on its large population and promising market development prospects. It focuses on the large-scale health industry and integrates multiple wings to build hotel and tourism alliances, educational alliances, and international medical services. , to achieve mutual replacement of resources, mutual promotion and mutual development.

 

Yan Yupeng stated that Tiens Group's experience in the international development process is to integrate the development and take the road of internationalization and must abide by local laws and regulations; the second is to adapt to the integration of local culture, religion and beliefs; and the third is to cultivate a professional management team. , And integrate China's health culture, health culture, food culture and love culture, through a bit of infiltration of Chinese culture, so that the domestic and international management team mutual respect and support, and finally to achieve mutual integration, the formation of an international management team.

 

Yan Yupeng believes that the current trend of the big health industry is in line with the future development trend of China and the world. The economic level is constantly developing, and the level of social life is constantly improving. People pay more attention to the needs of physical development. They not only pursue the improvement of material life, but also need to upgrade the spirit and other higher levels of demand.

 

According to reports, TIENS Group not only has a steady pace of overseas deployment, but also actively acts in terms of social responsibility. In the past 23 years, RMB 1.7 billion has been donated to the society. Charitable, educational, and environmental protection efforts have been used for charitable and charitable activities. Recently, Tiens Group and the China Foundation for Poverty Alleviation have collaborated on the "Maternal and Child Safe 120" campaign and the "Big Hands with Small Hands" help activity to provide children with health. In terms of education, Tiens Group established Tiens College in 1998 and was upgraded to a college with qualifications approved by the Ministry of Education in 2008. Now it invests 10 billion yuan to build 2.1 million square meters, has 7 professional colleges, and has more than 50 majors. International university.