[CNDSN6 May 30 (Reuters)] (cosmetics daily) Alice house Edith house in the Chinese market began to go "brand direct path. Recently from Edith House official responsible person was informed that, as of June 2015, Edith house has in Shanghai, Beijing, Guangzhou, Hangzhou, Chengdu, Nanjing, Tianjin seven city opened 15 stores.

According to reports, Edith house slaves belonging to amore Pacific Group, after consumers in South Korea to buy, or buy on sb's behalf when transliterated as "Etude", domestic as well as agents to open the "Etude" stores. However, the house of Edith responsible person stressed that in November 2013 has officially entered the China's Alice House Chinese version of the official name for the house of Edith.

It is reported that Edith house is committed to transfer the latest trend of Korean makeup, "let the girl turned moving assured princess, heart for all the good things of fantasy", the style of its stores therefore presents Princess fantasy style. It is understood, spokesman for house of Edith from Gianna Jun, Song Hye Kyo, to the present hot Krystal are South Korea's most popular artists.

The reporter understands, Edith the house this summer, the main push "for easy makeup, and both bright white multi effect air cushion cream sunscreen function" Edith house of mother of pearl, and effective management of secretion of oils and fats "pleiotropic pores compact toner. According to reports, Edith house price range in 50-200 yuan, mainly for the female consumer groups of 18 to 25 years old.

Brand responsible person stressed that, in addition to the physical store, consumers can also be in its official website and lynx official flagship store to buy genuine. 3

(original title: amore Pacific's "Edith house" to open outlets into the Chinese market)

Editor: Wan Wan