【直报网6月25日讯】（科技新发现 康斯坦丁）微信自发布以来，就一直处于舆论的漩涡之中。虽然微信官方不断针对功能进行各种优化，但人民群众的智慧是无穷的，总会找到微信的“漏洞”，成功让其延伸出更多的花样用途。花样翻新的“面膜微商”暂且不提，近段时间以来，不论是在朋友圈还是在好友群里，总是出现“帮我家宝贝投票”的消息。

CNDSN June 25th (new technology discovery Constantine) micro channel since its release, has been in the vortex of public opinion. Although the micro channel official to optimize the function of various functions, but the people's wisdom is infinite, there will always be a micro channel vulnerabilities, the success of the extension of more tricks. The guise of "mask derivative" aside, since the recent period of time, whether it is in the circle of friends or in the group of friends, there is always "help my baby vote" on the news.

如此高频次、大批量且毫无节制的拉票消息，已经严重影响微信的使用感受。微信拉票的背后，更多的是剪不断的利益纠葛。如果你不慎掉入“坑中”，还是赶快爬出来吧！

For such a high frequency, large quantities of news and unrestrained, has seriously affected WeChat use. Behind WeChat canvassing, more is to continue to cut interest dispute. If you accidentally fall into the pit, or get out of it!

不胜其扰 宝贝拉票成微信新型“病毒”

To cope with their new baby into WeChat canvassing "virus"

“朋友们，这是我儿子/女儿XXX，编号XXX，请按编号帮我投一票吧，每天都可以投票一次，谢谢大家”、“XXX号宝贝是我亲戚家的孩子，麻烦亲们点击链接帮忙投票！”、“我家宝贝正在参加萌宝大赛，也就打扰大家半个月的时间，希望叔叔阿姨哥哥姐姐们每天能帮我投上宝贵的一票”……如果你现在不被微信上这些为宝贝拉票的消息狂轰乱炸，只能说明你生活在世外桃源里……

"Friends, this is my son / daughter, XXX, No. XXX, please according to the number of help me vote, every day can be a vote, thank you", "No. XXX baby is my relatives of children, trouble relatives and click on the link to help vote!" , "my baby is participating in the MOE treasure contest, also disturb you half a month's time, I hope my uncles and aunts and sisters can help me every day to cast a valuable vote"...... If you now is micro letter these baby canvassing news bombardment, only that you live in paradise......

一开始，用户还饶有兴致地打开，并关注相应公众号，为宝贝投票。但伴随着类似消息的刷屏，用户已经不胜其烦。很多人都是碍于情面，不得不去投票。后来随着投票数量要求的增高，还被强制要求继续向外传播、扩散，最终导致用户产生强烈的抵触感。由此，原本是为宝贝投票的创新、温情活动，成为与“面膜微商”并列的新型“病毒”。

First, the user is interested to open, and pay attention to the corresponding public number, for the baby vote. But with a similar message scraper, the user has be pestered beyond endurance. A lot of people are because of the sensibilities, had to go to the polls. Later with the increase in the number of votes required, but also forced to continue to spread, spread, and eventually lead to a strong sense of conflict. As a result, the original is the innovation of the baby vote, warmth activities, and become a new type of mask micro business".

就连微博红人@留几手 都发表一篇名为《我为什么不给你孩子投这一票》的长微博，向给宝贝拉票的事儿开炮，引来无数网友点赞。可见，为宝贝拉票，已经是很多人的“心头大患”。

Even twitter celebrity @ left a few hands are published an article, "why don't I give you children cast this vote" microblogging, to give the baby canvassing fired, attracted numerous users praise. Therefore, for the baby votes, was "a big concern for many people".

Public number "temptation" users to become the biggest "virus" spread the source

为宝贝拉票的初衷，是家长的虚荣心作祟。每个家长都认为自家的孩子最聪明、最帅气、漂亮、最可爱，如果能够得到好名次，似乎就可以证明这一点。殊不知，所有的家长都是这样想的，如此一来，孩子就成为家长给自己“长脸”的武器，这样的比赛毫无意义可言。从另一方面来看，丰厚的奖品也是家长对这样的活动趋之若鹜的原因。但将孩子当做利益交换的筹码，真的合适吗？

As the baby canvassing of the mind, is the parent of vanity. Each parents think their children are the most intelligent, the most handsome, beautiful, the most lovely, if you can get a good position, it seems to prove this point. As everyone knows, all the parents think so, so that the child is a parent to his long face of the weapon, such a game is meaningless at all. On the other hand, the reasons for such activities in the scramble for lucrative prizes but also parents. But the child as the interests of the exchange of chips, really suitable?

当然，发起类似“最萌宝贝”、“最美小天使”活动的商家公众号是始作俑者。他们洞悉家长心中的弱点，也知道通过这样的活动可以引来大量的转发，从而迅速获得粉丝数量，为自己赢得最高的曝光率和关注度，进而带来丰厚利益。于是，一场有预谋的活动就这样展开了。

Of course, to launch a similar "Saimoe baby", "the most beautiful little angel" the number of public business is the initiator of evil. Them insight into the weaknesses in the hearts of parents, also know that through such activities can attract a large number of forwarding, and quickly get the number of fans, won the highest exposure rate and degree of concern, and lucrative. Thus, a planned event on the way.

依靠人性弱点来发起病毒传播效应，使得用户本身成为最大“病毒”传播源，从商业角度看无疑是成功的。即使最后被用户狂骂，也是提高了知名度。但正像@留几手说的那样，这样的商家属于“low逼公司”。

Rely on human weakness to launch the virus spread effect, so that the user itself become the largest "virus" spread from a commercial point of view is undoubtedly successful. Even if the end of the user is a crazy curse, but also improve the visibility. But just as @ left a few hands to say, such a business belongs to low forced the company".

让用户接受不了的是，参与这样的活动为别人家的宝贝投票，就必须先关注商家公众号。而在关注之后，每天都会被商业味道浓厚的推送消息骚扰。最后因为不堪其扰，果取关。这对公众号来说，实际上是名誉、品牌的重大损失。没有经过堂堂正正的商业竞争，只会玩这样的所谓新型互联网营销手段，最终还是会被用户所抛弃的。

So that users can not accept is, to participate in such activities as the baby vote for others, you must first pay attention to the business public number. And after the attention, every day will be a strong business flavor push message harassment. Finally, because of the unbearable disturbance, the fruit is taken off. This is the public number, in fact, a major loss of reputation, brand. Not after the upright commercial competition will only play this so-called new Internet marketing means that will eventually be abandoned by the user.

斩断传播源头 还微信一个干净空间

Cut off the spread of the source is WeChat a clean space

原本微信就已经是乌烟瘴气，现在又多了为宝贝拉票这样杀伤力巨大的生化武器，更是让用户不可接受。按照微信一贯的节奏，应该是时候治理了。对于这样的消息，我们不要求完全杜绝，毕竟从某个角度看，每个家长的行为都可以理解。但微信必须要限定传播的频率、次数和内容，制定相应的规则，单单依靠家长的自觉性是完全不够的。

Originally micro channel has a foul, and now the canvassing for baby such great destruction of biological and chemical weapons, let the user is not acceptable. According to the rhythm of the micro channel, it should be time to control the. For such a message, we do not require completely eliminate, after all, from a certain point of view, the behavior of each parent can be understood. But the micro channel must be limited to the frequency of the spread, the number and content, formulate the corresponding rules, just rely on the parents' consciousness is not enough.

而对于恶意进行病毒式传播的商家公众号，微信要出台更加严厉的惩罚措施，从根本上专断传播源头。只给留下正常的营销空间，不能让商家肆意妄为，最终还微信一个干净空间，也让用户继续在这个相对封闭、私密的社交圈中过的自在、舒服。▲

And for malicious viral number of public business, micro channel to introduce more stringent punitive measures, fundamentally arbitrary communication source. Only to leave the normal marketing space, can not let businesses wanton eventually micro channel a clean space, also allow users to continue in this relatively closed, private social circle of comfortable, comfortable. 3

（原标题：新型“传销病毒”：微信拉票背后的利益纠葛）

(original title: the new "pyramid virus": WeChat votes behind the interests of Disputes)

责任编辑：小申

Editor: small Shen