[CNDSN6] 24 days (Beijing daily) several twists and turns to rescue the rescue plan has failed to pull AVON out of the abyss. The field of direct marketing in the decline of the nobles tried to expand the retail business, into the field of electronic business, also trying to department store looking for a sense of being, but in the past three years, Avon all efforts are negligible. Beijing Business Daily reporter recently survey found that Beijing AVON store has cut in half, leaving only about 15, while the recruitment of nearly a year of shopping malls shop has not yet entered the mainstream project.

Counter shop no improvement

"Shopping malls open counters, there is no franchise fee, as long as the amount of the monthly order to meet the requirements can be." According to a Avon dealer introduction, from the second half of last year, Avon began to do shop counters and supermarkets leased area stores, and a street paved housing the joining fee will be in the later slowly return compared, Avon store counter not joining in a fee, there are some preferential policies. However, nearly a year in the past, there is no shadow of AVON's mainstream shopping malls.

According to AVON's official website data show that Beijing is only the remaining 15 counties, Shijingshan, Fangshan, Shunyi and other counties a total of 15 stores, all of the stores in the street shop. At the same time, Beijing and the neighboring Hebei Province, the 11 cities a total of 146 stores, most still Deshang shop.

According to the above sources, there is no requirement for the presence of shopping malls, the counter area as long as the three containers can be put down, each container is 1 meters wide, 2 meters high. "If the monthly sales of more than 10000 yuan, the company also can put the container ten thousand or twenty thousand yuan back to the operator."

To street paved housing, for example, Beijing Haidian District Qinghe a Avon franchisee, said do not include rent, need more than 1 00000 yuan investment in equipment, display, goods above. In its view, although not to accept the fee and the return of the container mortgage, but out of a shopping mall is not low cost. Industry insiders, department store cosmetics area is generally located in a layer, as has been to occupy the position of gold, department stores are generally more demanding on the brand's requirements. Department stores and brand with guaranteed koulv mode of cooperation, that is performance, brand famous degree is high, the department store is more willing to accept. "Avon requires a monthly must purchase, parts purchase amount is not the same, to 1 million yuan of the amount of the order, for example, the franchisee to 7 fold takes the goods, product cost 7000 yuan, leaving 3000 yuan certainly not enough to pay the rent and human."