[CNDSN5 April 14 hearing] (Yangcheng Evening News) in a variety of cosmetic products, agricultural products, drinks and small household electrical appliances have clamored to enter the derivative industry, is considered in coincidence mode with a higher degree of direct selling industry has been "indifferent", and this time, the direct selling industry leading enterprises an interest rate first "breaking the silence", the Yangcheng Evening News reporter learned from Amway insiders, Amway will enter the micro business in August this year and Tencent cooperation in, salespeople opened "mobile studio.

"August Amway to open micro shop. 100 cards is equal to 100 micro shop. 100 micro shop every day to sell1 toothpaste, 1 day turnover is 4000 yuan. It cost you 1 cents a day turnover is 4000 yuan. " Obtained from the Yangcheng Evening News reporter a propaganda, for micro shop has such a description and this information on the Internet has spread widely.

In this regard, Amway official responded that, indeed, 020 strategy will released in August, but also the specific contents of the refinement, have not been fully determined.

And according to media reports, a sales representative of the Amway Corporation in Beijing revealed that Amway's Micro shop system will be by the company's own development, Amway will each salespeople micro store developed many sets of shops in the template, to guarantee a unified style.

In February this year, Amway Corporation announced the 2014 sales amounted to $10.8 billion, although still listed first in the direct selling industry, but with last year compared to a 10% drop. Amway executivesblamed in China than expected sales, and foreign currency exchange rate fluctuations.

By opening up new channels to further expand the business for Amway is very urgent. In fact, prior to the development of micro shop, Amway Corp has already tried to business and micro channel integration. In 2014, Amway has opened "Amway cloud services" micro public group number, quickly and launched the "Amway micro purchase, customer support through the micro letter directly to achieve product to choose and buy.

"There have been some products through micro shop in circulation, but this did not get recognition of Amway, Amway has been that, customers buy the products with the same by the company for shipping and handling, after-sales can effectively control the quality," an Amway direct sales personnel told the Yangcheng Evening News reporter, micro to open the shop should also has many restrictions and control, can effectively open up the market, boost sales remains to be seen. " 3

(original title: "micro shop" Amway responded: the August meeting of O2O refinement strategy)

Editor: Wan Wan