CNDSN2 month 4 days [] (International Business) MaryKay China recently announced, will start the distribution center in mainland China eighth regional distribution center - Zhengzhou region in April 1st. This is located inZhengzhou, ProLogis Logistics Park distribution center area of about 4200 square meters. The center will direct service to Henan, Shanxi, Shandong provinces of the 200000 MaryKay sales team.

At the same time, MaryKay will also in 2015 the construction of a new low flash point and cosmetics shop, the purchase of new equipment, expand the scale of production, to production to meet market demand for high quality low flash point and makeup products.

MaryKay China media affairs director Zhou Liyu said, 2010 in an international business newspaper reporter to interview, MaryKay China began to pay attention to the three or four line of the city's demand, at present,MaryKay products distribution service has basically covered the county-level city and prefecture level city, can go directly to the 10800 villages and towns, in more than 1 towns can deliver goods to your door. In 2015, three cars with dresser pink bus leaving for 100 cities in the country, the beautiful experience to more consumers, let beauty in china.

Good China additional investment

Marykay into Chinese has more than 20 years. As early as in 1994, MaryKay invested $20000000 in Hangzhou economic and Technological Development Zone, China built the first factory outside the United States. In 1995,MaryKay China formally established. In 2006, MaryKay once again to spend 200000000 yuan, in Hangzhou to build a covers an area of 72000 square meters, high-tech, environmental protection type of the Asia Pacificproduction center, the center has 18 production lines, annual output of up to 180000000.

After 20 years of exploration and development, MaryKay realize Chinese consumers of cosmetics demand is changing, the quality of the requirements is also rising.

Zhou Liyu said, Chinese brand cosmetics market has great potential. As well Chinese consumers welcome brands products, Marykay in order to adapt to market demand, improve the company economic benefits, and further promote the China cosmetics industry improve the overall level, after repeated research and argumentation, the additional investment decision based on original investment, to further expand the scale of production.

Distribution of direct million Township

It is understood, before starting the distribution center in Zhengzhou area, Guangzhou, Shanghai, Marykayalready in Beijing, Wuhan, Chengdu, Shenyang, Xi'an set up regional distribution center. But for the vastCentral Plains market, only by Wuhan, Xi'an Beijing warehouse and distribution is still insufficient.

Zhou Liyu told reporters, according to the distribution plan Marykay before, Wuhan warehouse distribution to Henan Province, Xi'an warehouse distribution to the Shanxi Province, Beijing warehouse distribution to Shandong Province, the average delivery time in 3~4 days. But after the start of the distribution center in Zhengzhou region, this cycle can be shortened to 1~2 days.

Zhengzhou regional distribution center start also let Marykay big Chinese area distribution network more perfect. "Start the distribution center in Zhengzhou area, Marykay big Chinese district built up from the city to the township, including 1 production distribution centers, 8 regional distribution center fast door-to-door delivery network, to realize the country including Hong Kong and Macao area sales team to carry out a full range, product distribution ability of rapid, timely and accurate. And, using the network, Marykay logisticsservice has the full realization of the order of visualization, the sales team by mobile phone or computer canreal-time understanding to the position and direction of the product ordered." Zhou Liyu said, "in recent years,Marykay constantly thinking about how to improve the satisfaction of three or four line city sales team and consumers, considering the level of logistics service and cost, decided to open a new distribution center in Zhengzhou to meet the needs of."

To expand the production of 60000000 pieces

Another investment plan in 2015 Marykay in China is building a new factory and low flash point makeupworkshop.

It is reported, this project has a total investment of about $20000000, is expected to add all kinds of low flash point and make-up products about 60000000 pieces. The new building covers an area of about 2800 square meters, total new construction area of about 7000 square meters. The project was completed in 2015 July, and put into use at the end of the year.

Zhou Liyu said, the new project is to provide a preparation, filling and assembly production workshop for lowflash point and makeup products, the main purpose of a project is in order to meet the direct method and thetagging method related to the latest requirements, and for the future production capacity expansion reserve enough space and power resources. Production capacity to meet future project design should be at least 8 years (2016 ~ 2023) low flash point and make-up products output growth in demand. In 2013 the output of products as a benchmark, the average annual growth rate of 10% in predicting the.

Zhou Liyu think, although now China is Marykay's biggest market, but there are still a lot of potential to be tapped, future growth prospects huge. At present, Marykay has more than million beauty consultants in Chinaand love to use. Based on the idea of sustainable development, in development at the same time, Marykayalways consider to create greater value for stakeholders. *

(original title: Marykay: let beautiful throughout the Chinese)

Editor: Che Wan Wan