2018-01-30 16:10

 

The rapid development of social networks in 2020

 

 
[direct report Beijing January 24th] (love direct sales) so far, the electricity supplier has gone through the 1 and 2 stage of e-commerce shopping with PC terminal as the trading portal, and mobile terminal APP as the traffic entry. It has entered the 3 stage of e-commerce shopping, that is, mobile social networking providers. In the beginning of the new year in 2018, the micro merchant port group received a million investment from the Sai Fu fund and became the first wave of the vibrate industry.
 
Consumers with personalized consumer demand promotion, new mobile business logic is "community promotion to flow, the flow of electricity supplier, comply with the" center "," fragmentation "and" Scene "shopping trends, seek the diversity of traffic in the mobile terminal entrance, build special order object scene, emphasizing community interaction, promote the flow of precipitation, and through the establishment of the community's reputation, effectively will flow into the repeat purchase behavior.
 
Social business (micro business) since birth in 2013, experienced a chaotic budding period, the rapid development of the wilderness period, now has gradually embarked on a mature and specialized, the scale of the road. According to relevant data, in 2016, the scale of social e-commerce (micro business) market reached 328 billion 770 million yuan, the number of employees has reached 30 million, and it is estimated that in 2020, the scale of China's social e-commerce (micro business) market will surpass trillions, and the industry will expand more than 10 times in the next 5 years.
 
How big is the potential of a social business (micro business)?
 
How big is the development potential of social e-commerce (micro business)? We can see from four aspects of flow, platform, policy and capital.
 
Flow: for e-commerce, traffic is the basis for the existence of e-commerce, but in today's more and more expensive traffic, the traditional e-commerce survival environment has become worse. The traditional electronic business platform profit model and search shelf model, makes the cost competitive factor of sellers is rising, more low profit; on the other hand, the upgrading of consumption, the era of consumer centric search, shopping patterns gradually evolved into a type of mouth, found consumer consumption, presents the trend of traffic center;
 
Platform: the era of mobile Internet, the birth of the largest social platform in China - WeChat. At present, WeChat has exceeded 900 million, and the 2017 Internet empress report shows that Chinese users spend an average of 900 million hours a day on WeChat. Social sharing has become an important force to promote the rapid growth of e-commerce. According to the Quest mobile report, its weight is as high as 45%. The emergence of small programs is expected to make WeChat become a new platform for traffic distribution mechanism. 900 million, Internet users' mobile purchasing power is going to be released gradually.
 
Policy: November 2015, "on the strengthening of the network market supervision opinions" will be the first social electricity supplier (micro business) under the regulation of "electronic commerce"; December 2016 13th Five-Year "development plan" put forward clearly for the first time "to encourage social network advantage, support micro business development model of" health standard; the general office of the Ministry of Commerce issued the "Notice of 2017 September 2017 the circulation industry standard project, social electricity supplier operating norms has officially started out, and invited the social electricity supplier (micro business) industry head enterprises of Guangdong Port Group Chairman Wu Zhaoguocan and develop thinking;
 
Capital: since the emergence of social networking business (micro business), many enterprises are constantly emerging from the development of Dongfeng, but these enterprises are still in the stage of adapting to the market. In January 4, 2018, Guangdong Port Group officially announced its strategic investment from the international venture capital agency Saifu Asian fund, and the port group will become the first listed social networking provider in China. Meanwhile, Yan Yan, the chief partner of Sai investment fund and the godfather of China Venture Capital Group, said: "today's social networking business is like the Internet business provider ten years ago. It is confident that it will become the first Chinese social networking provider. It seems that the capital market is also very optimistic about the development of social e-commerce (micro business).
 
Change is coming
 
In 2018, the A round financing of the Sai Fu Asian fund was obtained by the Si port group, which was not an accident, but an inevitable event triggered by the development of the socialized electric business. Every one is capital selected enterprises have the unique value of the commercial level, and think of port group as head of social business enterprise, have a greater likelihood of the future development of enterprises, which indicates that social electricity supplier (micro business enterprise) is ready to formally enter the capital market, open social electricity supplier 4 times.
 
Just as e-commerce has changed the business form and structure of the whole society, the social business (micro business) will also bring a new change to the traditional e-commerce. Now, to think of the port group as the representative of social business (derivative) enterprises to grow rapidly in a short period of time, like a flurry, washed with business, public cognition on the entrepreneurial, makes the show a new look, with the first round of capital injection, A+ round of financing or coming.