[direct report December 5th] Beijing December 5th (International Business Daily) November 30th, a forum on transboundary and transmutation sponsored by the China Direct Selling Industry Development Research Center (hereinafter referred to as the center) was held in Peking University.

 

This forum focuses mainly on the Internet, AI and the draught of current technological change, and explores the impact of technological change on business mode and the impact of future direct selling. Direct selling enterprises on behalf of China direct selling market share of more than 80% gathered together to try to find the Countermeasures of technological change.

 

Mr. Hai Wen director of the center said in a speech, new ideas, new conclusions, new formulation, new measures proposed nineteen, caused widespread hot. Among them, the nineteen major reports clearly point out that socialism with Chinese characteristics has entered a new era. The main contradiction of our society has been transformed into the contradiction between people's growing demand for beautiful life and unbalanced development. Today, we stand in the new historical position in China, the direct selling enterprises should be more concerned about and think about this new era, how to step on the new journey? How to make a contribution to the society in order to meet the good life?

 

With the expansion of direct selling enterprises, the growth rate of the direct selling market has slowed down gradually. But there are different judgments on the reasons for the slowdown in the market growth in the direct selling industry. Where does the threat of competition come from? Different enterprises also have different judgments. The central experts attach great importance to the impact of technological change. Yang Qian, a center researcher, thinks that in the coming years, it is likely that after the advent of the Internet, there will be a force of technological change, which will further enlarge the influence of the Internet and cause great changes in the business mode.

 

In recent two years, with the decline of direct selling performance, when more direct selling enterprises are questioning whether the direct selling industry has really met the ceiling, a number of direct selling enterprises also believe that they are under the influence of the entity retail and e-commerce platform. According to relevant statistics, in 2016, the electricity supplier, social network of retail business accounted for about 14% of the direct selling industry, but in recent years the rate decreased significantly, from the market point of view, the electricity supplier, WeChat, QQ users has been very stable, the number of Internet users, the mobile Internet users number growth is very slow, the Internet's demographic dividend basically has consumed almost, the retail entity is on the decline, but the community supermarket may have a good comparison. Thus, the retail entity, a business platform line is not entirely the cause of the decline in performance of the direct selling industry.

 

What is the cause of the decline in direct sales performance? Some experts believe that the decline in self competition performance prompted the direct selling industry decline is not the direct selling enterprises, not the direct selling industry itself, is actually caused by technological change in this era, the society and the market cross-border robbery, and drainage of the direct selling industry entrepreneurs, consumers, the diversion of market. Is the most important ferocious technological change of the direct selling industry, maybe in a few years, with the improvement of the Internet infrastructure, the revolutionary algorithm plus, will bring to the enterprise in the production, distribution and consumption of subversion, greatly enlarged the role of the Internet has brought. Among them, 80, 90, even after 00 as the representative of the new consumption; new consumption scenarios generated by the new consumption; raise the new consumption, technological change and a wave of artificial intelligence, will be the emergence of new technology, new scenes, and promote new consumption, these are is the cause of the decline in performance.