[Direct Report Network Beijing November 13th] (China United Daily News)Is it "direct marketing" or "pyramid marketing", "illegal fund-raising" or "illegal operation"? Rongcheng Haojiao Ocean Health Industry Co., Ltd. (hereinafter referred to as "Haojiao Ocean Health") launched a "direct marketing" project in March 2017, which made the company and thousands of "investors" launched a protracted riot. The controversy and the "explanation" of the two sides'opinions have once again aroused the public's feeling that the "river and lake routine is too deep", and also carried out a special way of inspecting the corporate character of a listed company.

Business information shows that "big family health" was registered in July 21, 2015. According to its official website, "Good Home Ocean and Great Health" is a wholly-owned subsidiary of Shandong Good Home Ocean Development Co., Ltd. (hereinafter referred to as "Good Home Share").

"Good Home Share" was established in 1993 and listed on the Shanghai Stock Exchange in 2004. The stock code is 600467. On July 27, 2016, it was granted a direct selling license.

Direct investment?

According to a number of "investors", in March 2017, "Good Home Ocean Health" launched an investment program of 1500, 3000, 10,000, 20,000, 40,000 yuan, which can become members of silver, gold, platinum, VIP and Supreme Credit Card, among which the Supreme Credit Card members enjoy a 24-month return of capital and dividends. Most of us choose to invest 40,000 yuan to become a member of the Supreme Card because of the attractive way of returning the members of the Supreme Card. When we transferred the money to their designated account, we were given a bunch of good home products that were about to expire, which were clearly said to be free of charge. After becoming a member for the next three months, basically received the return principal of over 2000 yuan in the first month, over 1000 yuan in the second month and several hundred yuan in the third month, and then no money was given. In less than a year, the leaders of Big Healthy Company have changed several positions. Now we have these outdated products on hand, and there are no returns or dividends. At the beginning of the negotiations, General Manager Li Junfeng claimed that the system upgrade resulted in the return of capital and the failure of the dividend payment to arrive in time. After a period of delay, he stopped answering the phone. We asked the relevant government departments to apply for rights protection, but the "good ownership shares" passed the responsibility on to the former leaders and market leaders of "good ownership ocean health", saying that they were all personal acts, the company had a direct marketing license is legitimate business, dividend commitment and the company has nothing to do with the company, the company only subsidies to members of consumption. Deny the return policy and dividend policy.

Attractive returns can always be sought. The "bonus system" seems to carry the good expectations of investors.

Meng, an investor in Linyi, told China Union Business Daily that according to incomplete statistics, there are more than 3,000 people in Linyi area alone, including Jinan, Weihai, Yantai, Qingdao, Rizhao and other areas, and even Shanxi, Henan, Jiangsu, Zhejiang and Jiangxi provinces and cities. It is difficult for a bureau to count its numbers. At present, the operation center of the project is located in Qingdao.

Pyramid bonus mode

According to the "bonus system" provided by "investors", this investment project has five investment levels: silver card, gold card, platinum card, VIP card and supreme honor card. There are seven ways to pay back bonus, entrepreneurship award, development award, cultivation award, differential award, consumption award and salary.

"Bonus system" shows that the direct salesmen are divided into left and right districts to develop offline, duplicate and multiply, showing an umbrella-shaped (pyramid) structure. For example, the development award is the amount of touch, the left area and the right area of the new staff to touch, according to the results of the district report.Specifically, the quota coefficients of silver card, gold card, platinum card, VIP card and supreme card are 10%, 12%, 15%, 15% and 15% respectively. For example, the golden card member, the amount of money is 1500 silver cards, this development award is 1500 yuan multiplied by 0.8PV value, then multiplied by 12% coefficient, equal to 144 yuan. This award can be awarded unlimited levels, but it has a cap. The cap amounts of weekly income of silver, gold, platinum, VIP and Supreme Card are 20,000, 40,000, 60,000, 120,000 and 150,000 respectively. The incubation awards are calculated as a percentage of the income of the development awards. The first generation is 5%, the second generation is 4%, the third generation is 3%, the fourth to the eighth generation is 2%, and the maximum number of generations is 8. In addition, there are prizes, entrepreneurial awards, gradation awards, consumer prizes and salary awards.