[Direct Report Network Beijing October 26th] (Peking University China Direct Selling Industry Development Research Center) On October 25th, at the time of China’s grand celebration of the 40th anniversary of reform and opening up, Peking University China Direct Selling Industry Development Research Center (hereinafter referred to as the Center) ) Co-hosted the "Forward-oriented Direct Selling" International Forum in Beijing with the World Direct Selling Association. This is also the first time the World Association of Direct Selling Associations has held the annual meeting in China. Leaders of regulatory authorities such as the State Administration of Markets and the Ministry of Commerce, leaders of relevant industry associations, and some news media attended. More than 200 people from dozens of countries and regions direct sales associations, 12 overseas direct sales companies, and more than 40 domestic direct sales companies attended the forum.

 

The World Association of Direct Selling Associations is the only international organization representing more than 60 national and regional direct selling associations. It is understood that the current global direct sales industry sales of more than 180 billion US dollars, more than 100 million employees; China's direct sales market annual sales of about 200 billion yuan, ranking second in the global direct sales market. Under the circumstance that the international multilateral trading system is facing serious challenges and the uncertainty of the development pattern of world trade is becoming more and more obvious, the eyes of the global direct selling industry are highly focused on the Chinese market. The information reflected in the forum indicates that the largest market for many international direct selling companies has gradually turned to Asia, especially China. In the face of challenges in the direct selling industry, most companies are full of confidence in the Chinese direct selling market.

 

In his speech, Deputy Director Gan Lin of the State Administration of Markets affirmed the contribution of the direct selling industry to China's economic development and looked forward to the future development of China's direct selling industry. She said that the State Administration of Markets has assumed the responsibility of market fair competition defenders and high-quality developers. It will adhere to the principle of equal supervision and service development, strengthen social co-governance and industry self-discipline, and strive to create a rule of law, facilitation and internationalization. Business environment. However, she also requires direct selling companies to abide by Chinese laws and regulations, to have self-discipline and bottom-line thinking, to consciously regulate business practices, and not to violate the legal red line.

 

 

The main business area of ​​the direct selling industry is consumer goods, which are more affected by market fluctuations. Especially in the context of Sino-US trade frictions, global direct selling companies seem to be paying attention to China's economic trends. Professor Hai Wen, Dean of Peking University's HSBC Business School and Director of the Board of Directors of China Direct Industry Development Research Center of Peking University, believes that China's adherence to the direction of reform and opening up is firm, although China's growth rate will gradually increase in the next few years due to the influence of the international market. It is gentle, but the quality of development will gradually improve, which is beneficial to the direct selling industry to play an advantage. In the academic report, Chen Wenling, chief economist of China International Center for Economic and Technical Exchange, expressed optimism about China's consumer market. She believes that despite the Sino-US trade frictions, China strives to do its own thing, adhere to the general tone of reform and opening up, further optimize the market structure and consumption structure, and is very beneficial to the development of the consumer goods supply industry.

 

 

It is understood that the direct selling industry is a relatively high proportion of foreign and private enterprises, the proportion of state-owned capital is very low, and it is also a new industry developed after the reform and opening up. Although the performance of the direct selling industry has been slow in recent years, most companies are full of confidence in the Chinese market. Innovation has become a high-profile word in the forum. Many executives of direct selling companies are aware that in the face of the impact of the Internet and social e-commerce, the direct selling industry must seek innovative breakthroughs and adhere to the core of direct sales in a changing external environment. value.

 

 

Ma Borang, Chairman of the World Association of Direct Selling Associations, has a very strong confidence in the social value of direct sales. He believes that the direct selling industry gives the society a very meaningful choice. Direct sellers can not only combine work and life in direct sales, but also maintain their enthusiasm in the professional field, achieve their own career, and have flexible and flexible working hours, and Intimate partners share the joy of work, resulting in closer interpersonal relationships and family bonds. Such business traits are irreplaceable and are very much needed in the Internet age.