2018-09-11 15:53
Wei Kang: Doing a healthy direct marketing under the era of innovation and sustainable development
[Direct Report Network Beijing September 11th] (Hannet) National Strategy brings a golden age of big health industry, direct sales and large health industry seamlessly docked, in 2018, China's direct selling industry continues to diversify, competition is heating up development of.
Under the change of the times, in order to better do healthy direct sales for sustainable development, Shandong Weikang Bio Group has been optimizing the industrial structure, driving innovation, building future cooperation, building and sharing the global direct selling community. With your own efforts, I hope that in the future, we will be able to achieve the grand goal of becoming a "standard in China's direct selling industry."
Optimize the industrial structure
Weikang Group has four core formats spanning bio-oligosaccharides, aerospace health care, medical beauty and Mengshan Kanggu. The overall format is a combination of research and development, production, sales and service. Weikang Group hopes to achieve coordinated development of various industries through industrial adjustment in recent years, and to meet the growing health needs of the society, and to develop in the direction of rationalization and advanced in the whole process.
To optimize the industrial structure, it is necessary to optimize resource allocation and rationalize the industrial structure. In the Mengshan Group, Weikang Group has built a comprehensive comprehensive tourism and holiday industry complex in Jiangbei, which integrates hot spring health care, leisure vacation, business meetings, ecological livability, health care and old age. The purpose of this is to Kang Bio Group combines the resource advantages in the health, medical and beauty industries with the unique natural resources advantages of Mengshan, and builds a nationwide base of healthy pension, rehabilitation and self-cultivation with ecological characteristics and cultural connotations.
At the same time, to optimize the industrial structure, it is necessary to highlight the advantages and make the industrial structure highly. Weikang Bio-Group attaches great importance to the improvement and progress of scientific research and technology in the health industry. The Mengshan Medical Care Base is able to provide high-end comprehensive aged care services for more elderly people. Weikang actively implements the development model of “medical and medical integration”. Strengthening the development and application of medical rehabilitation and biotechnology, and forming a health industry system closely related to medical care.
Drive by innovation
Weikang Group is engaged in direct sales, always insists on innovation and development, insists on improving its value by quality, and promotes the sustainable development of healthy direct sales in all aspects.
As the saying goes: "One hundred years of foundation, management-oriented", in the system, after obtaining the direct sales license, Weikang Group has determined the development layout of "one body and two wings", specializing in research and development and production of new product lines, and entering new direct selling industry with new products. . This year, Weikang Group also issued the strategic task of the “May 4th and 3rd” project, and actively promoted the quantitative management of all employees and the marketing system for all employees.
In terms of concept, Weikang Group adheres to the tenet of “care for life and safeguard health” and holds high the banner of “struggling for the healthy and beautiful cause of humanity”. It also actively integrates into the national strategy of “healthy China”; in terms of scientific research and technology, Weikang Group not only built the Weikang Biotechnology Park, but also established a chitosan oligosaccharide production R&D center integrating production, learning and research. It also established a high-quality chitosan oligosaccharide production line with an annual output of more than 100 tons. The preparation of chitosan oligosaccharides has maintained a priority at home and abroad; Weikang’s aerospace health conservation project has established a strategic cooperative relationship with the China Aerospace Twelfth Research Institute, and jointly established the Qian Xuesen Mengshan Institute of Human Self-Repair Technology and Yu Meng Sun Academician workstation and other scientific research platforms work together to help the implementation of the "People's System Health Project" throughout the country.
In terms of culture, Weikang Group has carried forward the outstanding culture of Shandong. In the view of Chairman Wang Zongji, the strong feelings of "I hope that the life of the world is different for me" and the powerful power of "filial piety culture" can make Weikang The cultural power has been strong for a long time. In marketing, Weikang Group has detailed the direct sales and set up a research group specializing in the consumer economy under the Internet era. It not only studies the consumption habits after the 80s and 90s, but also innovates and expands the combination of direct sales and other industries.
Build a common, joint, and shared global direct sales community
Although the Chinese direct selling industry started late, the development process was very tortuous, but it was very fast in terms of speed. Even if it came to the top, it was already among the best in the world.
In the process of direct sales development, Weikang Group has been doing the best efforts of direct selling companies to connect the development of the group with everyone. On a small scale, for example, the Weikang Group's entry into Mengshan is the goal of “developing a project to promote a local economy” that Chairman Wang Zongji hopes to make local dining, tourism, accommodation, herbal medicine and agricultural products in Mengshan. Sales and other rapid economic development have contributed to the construction of Damei Linyi. At the same time, in this era of mass entrepreneurship and innovation, Weikang has created a shared, co-creative and win-win entrepreneurial platform and entrepreneurial opportunity for entrepreneurs. It also provides a large number of jobs for the society, so that everyone can form a community of destiny in the direct selling business.
On a large scale, Weikang Group is willing to exchange and cooperate with outstanding enterprises in the same industry in China and around the world, and can make its own contribution to the establishment and release of China's first bio-stimulant group standard. People who are doing direct health care share the blueprint for “health + direct sales” and the prospects for sustainable development.
I believe that the future Weikang Group will also be a healthy direct selling company that knows more about openness, sharing, responsibility and a global vision. At the same time, it will also fulfill the mission of serving the society and improving the society. Weikang will also become the "national Weikang, 100-year-old Weikang, brilliant and healthy" realized by Wang Zongji's chairman.
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