2017-12-29 15:23
Amway Corp: promoting the development of nutrition innovation with scientific research strength
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Core tip: in addition to these programs, Amway Nutrilite will also prepare the intimate accompanying package for the China Olympic delegation, and in Pingchang China house set up gas station for China Nutrilite Olympic Games, Olympic team for the 2018 Winter Olympics in Pingchang to provide timely support. The Olympic Games have extremely strict standards for the intake of athletes.
Amway Nutrilite plans to launch the 2018 Pingchang Winter Olympics Chinese Olympic delegation nutrition support
[direct report December 29th] Beijing December 29th (Beijing Morning Post), as the leading brand of global nutrition and health food, has been exploring higher standards in the field of nutrition, health care and quality life. Amway Nutrilite attaches great importance to product development, investment in the field of scientific research to promote innovation in depth, nutrition research strength, improve the level of national health Chinese with excellent quality products. Since 2000 officially became Chinese sports delegation official sponsor, Amway Nutrilite by virtue of its high quality products and scientific research strength, continue to Chinese sports delegation to provide nutritional support, and provide a strong backing for the nutritional Chinese summer and Winter Olympic athletes preparing for the Olympic games.
Next year coincides with the Olympic Games, and the Olympic Games has become attached to the 18 years of history of the Amway Nutrilite once again announced the launch of "Ainley Neue Trey Eli 2018 Pingchang Olympics Chinese Olympic delegation nutrition plan", in Chinese Olympic Legion preparations during the Pingchang Winter Olympics, to provide professional nutrition support for custom ice athletes.
Scientific research escort provides personalized nutrition support for Chinese athletes
The Pingchang Winter Olympics approaching, various sports teams Nutrilite through preliminary investigation, repeatedly discussed with the coaches, team leader, doctor for winter athletes tailored nutrition plan. The day before the 2018 Winter Olympics in Pingchang, Amway Nutrilite plans to start China Olympic delegation nutritional support, the nutritional plan included to help athletes recover quickly, enhance immunity, help athletes finish high strength training a variety of plant protein powder, Li Jian times can help athletes; ease the tension for pressure, Yi Shu Nutrilite times increase the quality of sleep; for there is a demand for weight management of athletes with music fiber weight management products such as targeted nutrition solution.
During the tense preparation, the scientific and effective training system is of great importance to the athletes. Wang Ping, deputy director of the marketing department of the Chinese Olympic Committee, said that under the background of the preparations for the 2022 Winter Olympic Games in Beijing, the Pingchang Winter Olympic Games not only became a sports team training field, but also a test and exercise for the safeguard department. The valuable experience of Pingchang will be an important guarantee for Chinese athletes to achieve excellent results in the 2022 Winter Olympic Games. At present, Chinese athletes are hard to prepare for the upcoming Pingchang Olympics, Amway Nutrilite as IOC and Chinese Chinese sports delegation sponsors for Chinese athletes in the Olympic Games provides effective nutritional support and other large events, has been the strong backing of the China sports delegation.
Amway Greater China chief marketing officer Yu Fang said that the Pingchang Winter Olympics, based on the in-depth study of Amway Nutrilite every Olympic project characteristics, specifically for the athletes to develop a personalized nutrition support scheme. For example, suggestions for Nutrilite winter sports athletes more Chrysanthemum Yishi capsule, this product is rich in lutein, can protect eyesight, improve eye circulation, help the athletes to alleviate visual fatigue caused by the snow and ice. In addition to these programs, Amway Nutrilite will also prepare the intimate accompanying package for the China Olympic delegation, and in Pingchang China house set up gas station for China Nutrilite Olympic Games, Olympic team for the 2018 Winter Olympics in Pingchang to provide timely support.
The Olympic Games have extremely strict standards for the intake of athletes. Each batch of products supplied to Amway Nutrilite sports delegation are required by the State Sports General Administration of Anti Doping center strict doping and product quality inspection, marking its product quality, safety, efficacy and stability has reached a high standard, and got the approval from the authority of the state department.
Local R & D in depth mining of plant health potential
Catherine Allenberg, Amway's vice president of global research and development, once said that scientific research is the most hidden secret of the Amway Corp. The strong scientific research strength is the secret weapon that Amway has always been leading the industry. Not confined to the US - based headquarters laboratory, Amway's scientific research team is all over the world, focusing on the needs of the local market and realizing the localization of R & D. Based on the market value of Amway Chinese Chinese traditional Chinese herbal medicine contains the health value, in 2013 voted to build a plant in Amway R & D center China, efforts to tap the cultivation and efficacy of Chinese herbal medicine, screening out the exact efficacy and safety use of raw materials for the global market, the more new products to market.
In December 2017, Amway plant research center to the world once again announced a latest research results - complete genome sequencing work all over the world for the first time the genus Chrysanthemum Chrysanthemum, also successfully discover medicinal Chrysanthemum Chrysanthemum full-length transcriptome genetic information. This research project was completed by a joint team of Amway plant research center and the Institute of traditional Chinese medicine, Chinese Academy of traditional Chinese medicine. After a year, China has become the first country in the world to complete the genome sequencing of chrysanthemum plants.
Chrysanthemum species complex, complex genome, whole genome sequencing is to provide a genetic map for scientists to understand the species, according to this map, scientists can find what you want, to cultivate more and more high yield and disease resistance with observation value and medicinal value of the genus chrysanthemum.
China Academy of traditional Chinese Medicine Research Institute chief scientist said, chrysanthemum genome sequencing is an important milepost, plays an important role in genetic mechanism and evolution of the genus Chrysanthemum breeding work not only diversity, species of chrysanthemum, also has great reference value to further explore the medicinal value of chrysanthemum. At present, the research results and related gene data have been published on the academic research website of Amway research and development center, and are open to the world's academic teams and non-profit organizations.
As Amway's famous brand Nutrilite Health food, originated from the theory of traditional Chinese medicine. Karl Honbon, a founder of Chinese medicine, combined the observation and thinking of people's daily diet and health with the idea of making nutritional supplements based on plants. In 2013, Amway launched the first health food based on the theory and composition of Chinese herbal medicine - Cistanche Cistanche. Since then, Amway plant research and development center has been working with many well-known research institutions at home and abroad to develop more high quality raw materials from Chinese herbal plants.
Building a young brand strategy in a full range of role changes
In recent years, the sports nutrition beverage market in China has witnessed explosive growth. In the next five years, the compound growth rate is expected to exceed 12%, and consumers' demand for functional products is increasing. Amway grasp the opportunity to enter the market, the sports nutrition beverage in August this year, will come from the United States California Laguna Beach XS sports nutrition beverage brand into the Chinese.
XS sports nutrition beverage sugar content is zero, taste cool, not containing synthetic pigment and synthetic preservatives, is the first global sales of sugar free energy drink brand. At the core of nutritional vitamin B1, B2 element based on XS is also rich in niacin, pantothenic acid, B6, B12 and other B vitamins, taurine and the amount of caffeine, can effectively promote the energy metabolism and hemoglobin synthesis in the movement can rest assured drinking, formal sales of 29 hours, sales reached 10 million cans.
The significance of XS to Amway is not only to open a new business opportunity for the marketing staff, but also to shoulder the mission of helping the Amway brand to make a young change.
As a company that focuses on the future and the long-term development, keeping close attention to young people has been the core of Amway's work. From an in-depth understanding of young people's values and preferences, to launch products that meet the needs of young people and to build platforms that attract young people to fully display their capabilities, Amway regards brand aging as an important strategy in the transition period.
"Any country, any organization, any company, without a young strategy, it will be eliminated." Speaking of young people, Yan Zhirong, President of the big China of Amway, said that youth is not an option for the enterprise, but a necessary strategy. Yan Zhirong introduced the strategy of Amway's youthful strategy, that is, from Internet tools, platforms to brand communication methods and products, all of them are changing to attract more young people to join. At present, Amway mobile studio, cross-border e-commerce, experience culture, are the most popular elements of young people.
Kong Yaoyao, a reporter for the Beijing Morning News
- we talk about this year
As a global leader in health care products brand, Amway Nutrilite product quality almost demanding, not only let us win the trust of many consumers, also let us from the 2000 Summer Olympics in Sydney began to become attached to the Olympic Games, 18 consecutive years for the Olympic team to provide nutrition professional.
Amway chief market chief market operating officer surplus
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