2017-12-06 15:33

 

Social business and social electricity supplier direct selling enterprises to toast each other

 

Editor's note: the hard hit by a four week, arms sparse stars. A broken wind drifting, drifting rain Ping life.
 
Providing a say fear, Lingding ocean sigh alone. All men are mortal., according to retain loyalty.
 
Today, I want to borrow the poem of Wen Tianxiang, a famous poet in Song Dynasty, to express the situation of direct selling industry in 2017. There are two amazing similarities between them. If there is any mistake, we hope that the senior people in the industry will criticize and correct it.
 
Only a short while ago, technological change surge swept the Chinese on both sides of the Changjiang River on artificial intelligence, a field, big data, networking as the representative of the vast new economy movement disseminated Chinese the traditional industry, let a person be caught off guard, even with the Amulet of Chinese characteristics of the direct selling industry has not survived. Where is the road? Is that right? Is it a technological change? Is to advance with the times?......
 
[report] net Beijing on December 6th news (reporter Guo Huihua) recently, according to the general office of the Ministry of Commerce in 2017 "circulation industry standard project plan" arrangement, the field of mobile social first national industry standard "standard management" social electricity supplier (hereinafter referred to as the standard) by China Internet led the drafting work officially started.
 
China Internet micro business working group of the secretary general, chief researcher Chuangqi social electricity supplier research center Ding Lijuan said, the "standard" approved by the Ministry of Commerce, the Department of Standardization Administration for the record of the national industry standard, the "norm" is written in the field of mobile social electricity supplier has milepost significance of the event, the work will be the implementation of micro business work group and social power center by Internet Chuangqi Chinese association.
 
Social e-commerce has been claimed to be the third form of e-commerce after Taobao and Jingdong, which is the inevitable product of the development of e-commerce in the time of sharing the economy. In recent years, Taobao and Jingdong are actively mobile and social networking. The traffic is king of the electricity supplier system, who has greater traffic, can create greater sales and value. At present, although a lot of social e-commerce platform has achieved a lot of benefits, but to truly realize the third kinds of e-commerce form, is still in the embryonic form of development. By establishing user friendly interaction and user management, a highly efficient marketing ecosystem is established. This is the ultimate goal that enterprises expect to achieve through social networking.
 
Social networking is the most basic property of direct selling, so it is not difficult for direct marketing companies to grafted social advantages in e-commerce platform. We also see there have been the first to eat crab direct selling enterprises long action, like the midrib veins Bowen store, ideal technology of power GO.
 
Whether social networking providers or social commerce has brought dividends to some enterprises in a period of time, there are still some problems exposed. In the window period has not yet issued the relevant rules and norms, social power and social business is undergoing a change. The social power as an example, the effect of the fission distribution agent and low threshold, zero cost of viral marketing, resulting in 2013 to 2015 social business in the circle of friends like bamboo shoots after a spring rain in large numbers, with the "barbaric" at the same time, led to the development of multi echelon distribution way line and down goods to make a profit, the quality of the products and customer service is difficult to guarantee, unreasonably high price of social business risks have been highlighted.
It is reported that the government authorities in the Ministry of Commerce, the State Administration for Industry and commerce as the representative has begun to conduct research on the social power and social business visits, and began to consider legislation and clear responsibilities and rights issues, regulatory issues, industry standards and other issues related to the construction of credit system.
 
The reporter also found that in the interview process of direct selling enterprises, like the tenderness and other social business platform in the Bowen shop during the end of last year to early market, attracting a large number of personnel, performance has been rapid growth, but until today, the development of this growth has slowed. Some experts pointed out that the introduction of social business model of direct selling enterprises, not only to pay attention to standardize the operation, do not adhere to the suspected pyramid bottom line, also in the introduction of personnel, personnel and how to increase the interactive platform, the platform is to ensure that personnel to viscous direct selling enterprises need more force. In other words, the social business platform finally to return to the retail nature, emphasizing the sellers thinking. Only good products can flow on the social chain, which is the core of the direct marketing enterprises to participate in the sustainable development of the social e-commerce platform.
 
Ma Yun said this year's double eleven Alibaba said: the future is to rely on innovation to win the market, win the profit by technology, the more money you can't open the market more and more, not because you are large, you go to squeeze profits, but because you have excellent technology, you do to others to do things, you solve others can not solve the problem, if you want to profit, must put in technology.
 
The same reason is still applied to the direct selling industry. The development of China's direct selling industry is not only a single sale of human network, but also a compound marketing which integrates various sales channels such as stores, distributors, electricity providers and so on. As a product of social development, direct selling is also inevitably affected by the trend of the whole society. New technologies like artificial intelligence, Internet of things, big data and cloud computing have spread to the whole society in recent years. The reporter learned that, like the green, Yan Di and other companies have realized the health management of the use of big data and cloud computing technology to members; perfect, Enron and other companies using nano intelligent equipment, intelligent transportation to achieve efficient production, warehouse logistics. In the final analysis, direct selling is still a real industry. So the more application of various business practices and innovative technologies provided by modern technological progress will make it directly related to direct selling operation, which will be the main driving factor to stimulate the potential of enterprises and break through the bottleneck of development.
 
Of course, the core of technological change is to focus on the advantages of the company's own characteristics, because no matter the development of the Internet, cross-border development or the birth of new technologies, the key is to create high-quality products and better serve consumers.