2016-01-26 14:51
Dong'e Jiao Shou: innovation and upgrading of people embodies the millennia
[direct reporting network Beijing on January 25th news] (people.com.cn) town of Dong'e, located in Luxi, the most famous, is the donkey. Gelatin, named for from Dong'e County, with water and the donkey hide gelatin gel in torment. The old rubber, shall be 9 days and 9 nights, 99 processes; the industrial era, to enhance the efficiency of production line, dozens of times. If the process, on the scale, today's Dong'e Ejiao have been reborn. But the cultural taste of traditional heritage, ecological philosophy, but after 3000 years, but not bad.
Dong'e Jiao "secret", can be condensed into 4 words: people to life. "The so-called life is to do 'authentic' products, the pursuit of quality; so-called 'heir' is to 'honest' enterprises, compassionate." As a national intangible cultural heritage of donkey hide gelatin production skills only representative inheritors, Qin Yufeng, President of the donkey hide gelatin Co., Ltd. this interpretation.
Inheritance: retained wisdom
Gelatin water is underground, formed by the Taihang Mountain and Taishan mountains two intersection, water clear and heavy of the trend". The history of the winter solstice, when taking water gelatin glue, is an important part of Dong'e gelatin production skills indispensable. Since the beginning of 2007, Dong'e E-Jiao to revive this tradition, once a year, go round and round.
This day produced Dong'e E-Jiao, known as the "nine tributary glue". December 8 last year, held in Beijing "2015 poly autumn auction" on, a group of 2008 nine tributary glue, 42 million yuan to the hammer to clinch a deal. However, to interrupt the national security level for more than 150 years process to reproduce in the world, donkey hide gelatin not for money, and in the excavation of the cultural heritage.
"In this way, let more people know about the wisdom of our ancestors, to arouse the memory of the nation." For the traditional heritage, Qin Yufeng, the first "commitment" down, and then "pass" on.
Located in Dong county of Ejiao biological science and Technology Park, water, trees, flowers, and energy saving and environmental protection of the modern building one integrated mass. Along the corridor of the production workshop of the kilometer corridor walk, medicine incense filled. Dong'e donkey hide gelatin company assistant president Fu Jie, donkey hide gelatin has also invested billion yuan, built a set of cultural heritage, tourism, traditional Chinese medicine health care in one of the donkey hide gelatin City, covering ancient production line of donkey hide gelatin, donkey hide gelatin health square, Chinese health culture experience center part 5, more than 20 module are introduced.
Inheritance, is not limited to copy. The best inheritance, than the gelatin industry bigger and stronger.
In 2006, the gelatin market freeze, a common drug. Predicament, donkey hide gelatin management decided to hide the brand category, vacates the market share, competitors and unity, common big cake. News, the whole plant opened the pot. The old staff anxious: "this is not while helping others secretly?" Workshop workers get angry: "to reduce production, this is not to break our jobs?"
More than 8 years in the past, all kinds of worries quietly dissipated. The gelatin Market exceptionally hot industry capacity expansion of 10 times. Dong'e E-Jiao, also be able to "qiangjinjiangu".
Innovation: traditional embrace modern
Artificial cook, the key is. The experience of the old master, naturally very important, but the problem is too subjective factors. For example, the day of his body or in a bad mood, judgment misalignment will affect the quality of gelatin." Gum national traditional Chinese Medicine Engineering Technology Research Center Director, donkey hide gelatin company vice president Xiang Zhou Shan, said, "technology innovation, that is, to the best of the old master of the furnace, with the modern instruments fixed."
Seemingly simple drying process, took more than 3 years, to achieve industrialization. For the first year, try different temperatures; after six months of stability experiments, according to the design of industrial parameters. Ultraviolet microwave sterilization and drying, but also a year of data measurement, half a year to stabilize the experiment, six months of production equipment. Dong'e gelatin production process dozens of procedures all improvement difficulty as can be imagined.
The glue of traditional Chinese medicine industry, Dong'e's first steam ball scale 20 Jiao a number of proprietary technology. The process of modernization, also let the donkey hide gelatin production more environmentally friendly. In the past, the drum type washing machine operation, the water can not be broken, wash 1 tons of raw materials to water consumption of dozens of tons. Now, the spiral drum skin washing machine to achieve cleaner production, saving 50% than the original. From the traditional open pot boiling, steaming ball to the scale of the independent research and development, labor efficiency 30 times, saving 41%.
Technological innovation, so that more than a dozen people, the annual output of less than 1 tons of manual workshop, the development of modern companies. The idea of keeping pace with the times, let Dong'e E-Jiao culture is more penetrating space-time. For example, Chinese medicine stresses Jiao Qi, blood, not based on the conventional medical, pharmacy theory, foreign consumers are difficult to understand, recognition, so innovation should be based on the modern pharmacology and pharmaceutical technology. " Zhou Xiangshan explained.
Adhere to: do "tunnel" of the product
With the shortage of donkey hide gelatin industry, frequent fraud. In 2010, the media exposed the Ejiao fraud incident, Dong'e E-Jiao innocent in the gun". When Qin Yufeng to Kashi, Xinjiang to participate in the exhibition, was accused by some consumers. A perennial taking E-Jiao products to consumers, but also wrote a long letter to then know scolded wrong.
Let Dong'e people more pain of cutting one's body, Ejiao know how to stick to. From 2007 to 2010, the market appeared a large area 8 times out of stock, donkey hide gelatin management has resolutely decided: rather closed production, never adulterated.
In 100% with the whole Dong'e donkey, donkey skin as the main raw material, is always can not change the law. Each Lvpi approach, to the truck, weighing, storage, feeding four off". Inspection process, there are "five no": a skin disease, 3 years of age, there is no identification of the characteristics of the doping to make false, chemical pollution of the donkey skin do not.
However, the domestic donkey breeding stock continued to decline sharply, production can maintain are hard to say, how to ensure quality?
"Only to establish a number of large-scale, standardized, professional breeding base, the introduction of social capital investment, in order to truly solve the problem of raw materials." Qin Yufeng proposed, Dong'e E-Jiao to achieve quality control mode of whole industry chain, the first is to master Lvpi resources.
Dong'e Ejiao "ass groom" Zhang Xiangyang, jobs in the Haixi Prefecture of Qinghai province more than 3000 meters above sea level in Gobi. Built in the early breeding base, the donkey of scarce resources. Very hard to hear the news, a few people first drove nearly 300 kilometers, and the camel ran 35 kilometers, and finally found the family home. Chill, plateau and hypoxia, Zhang Xiangyang and colleagues running back and forth, panting, sweating, with a full seven hours, to 175 donkey loading.
Donkey hide gelatin in the country to establish 20 donkey medicines breeding demonstration base, the establishment of the only state-level donkey black donkey breeding center. Through the donkey subcutaneous implantation of electronic chips, pedigree recording system of donkey, growth, slaughter, donkey hide storage information to realize the whole process can be traced back to the.
"Care is not good this brand, is the history of the sinner." For many years, Qin Yufeng has put this sentence on his lips. "Longevity gene of Dong'e Jiao, is safe and effective, it will be eliminated from the." 3
(original title: Donga A: a biography of the Millennium (Hisato embodies the innovation and upgrading of manufacturing Chinese))
Editor: Qin Feng
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