CNDSN July 8 -- 2015 years of intellectual economy magazine Ran Zhiyuan) is the sun god "Five Plan" the first year of, enabling direct sun god building, upgrading hardware facilities is one of the important planning, is the symbol of the sun god with a new look, set foot on the take-off of a new journey.

太阳神“三五规划”的核心是创新发展，目标是实现直销集团化和百亿规模。太阳神在此刻发布“产权改革”为主线的三五规划，意在通过创新和变革突破壁垒，建立一个格局更加高远的直销创业平台，从而实现弯道超车，后来居上。

The sun god "Three Five Plan" is the core of innovation and development, the goal is to achieve direct sales and billions of scale. The God of the sun at the moment release "the reformation of property rights" for three to five main line planning, intended to through innovation and change to break through the barriers, the establishment of a pattern of a more ambitious direct selling business platform, so as to realize the overtaking, come from behind.

从发布规划到太阳神直销大厦的建立，不足半年时间，太阳神实施“三五规划”的决心和效率可见一斑。“回归初心，二次创业；三五规划，百亿目标”是太阳神新的蓝图，新的梦想，也是新的起点，新的征程。太阳神已经全新出发，跨入了蜕变的轨道，踏上了百亿规模的征途，越来越多的人将会在太阳神这个平台上，实现“小康直销”、“快乐直销”、“和谐直销”。

From the release plan to the establishment of the sun god direct building, less than six months time, the sun god implementation of the "Three Five Plan" the determination and efficiency can be seen. "Back to the beginning of the heart, the two venture; three five planning, ten billion target" is the new blueprint of the sun god, the new dream, but also a new starting point, a new journey. The sun god has new departure, entered the track of transformation, set foot on the journey of tens of billions of scale, more and more people will on the platform of the God of the sun, "well-off on direct sales", "happy marketing", "harmonious marketing".

太阳神将如何从变革中铸就新的未来？2015年6月8日，忙完“太阳神直销大厦启用典礼”之后，太阳神集团副总经理、营销总部总裁朱厚丞在百忙中接受了《知识经济》记者的专访。

How to change from the sun god will forge a new future? On 8 June 2015, "Sun God direct building enabled ceremony", the sun god group deputy general manager, marketing headquarters President Zhu Houcheng in spite of being very busy in accepted "knowledge economy" reporter's interview.

太阳神“三五规划”是在什么样的背景下提出来的？

The sun god "Three Five Plan" is in what kind of background to put forward?

朱厚丞：太阳神从运营直销开始，就做了“二十年规划”，过去的十年，是太阳神直销第一次创业阶段，是成绩显著的十年，是创造价值、共享价值的十年。如今，太阳神处于转折期和突破期，我们提出“回归初心，二次创业”的口号。

Zhu Houcheng: Sun God from the operator direct start, do the "twenty years planning", over the past decade, direct sun god in the first start-up stage, is the remarkable achievements of the decade is creating and sharing values of ten years. Today, the sun god is in a turning point and a breakthrough, we put forward the "back to the beginning of the heart, the two venture" slogan.

回归初心就是要不怕困难、无所畏惧、勇往直前、不计得失，找回当年我们创业时期的激情和淳朴状态；二次创业就是要完成直销集团化，员工与经销商从打工者、合作者转变为企业股东，将职业变成事业。三五规划就是要实现二次创业、二次腾飞。

Return to the beginning of the heart is to is not afraid of difficulties, fearless courage, excluding gains and losses, back when we venture period of passion and simple state; the second venture is to complete the direct group, employees and dealers transition from employees and partners for the shareholders, career into a career. Three five plan is to achieve the two venture, the two take-off.

“三五规划”的目标是什么？

What is the goal of "Three Five Plan"?

朱厚丞：在太阳神直销第三个五年规划期间，我们希望达成两个目标：百亿规模和建立集团化的直销产业平台。一个是数字概念，一个是顶层设计。只有通过产权改革，建立集团化的直销产业平台，才能保障百亿规模的实现。

Zhu Houcheng: during the five third year plan period, we hope to achieve two goals: 10 billion scale and the establishment of a group of direct selling industry platform. One is the digital concept, one is the top-level design. Only through the reform of property rights, the establishment of a group of direct selling industry platform, to ensure the realization of billions of scale.

因为解决了产权变革，就进一步解放了包括核心员工以及绩优经销商们的能动性，人员能动性的最大释放，将助推太阳神业绩规模的快速提升。太阳神三五规划的核心就是用产权变革，激活管理团队和市场团队的创业热情，实现量变到质变，使太阳神的规模在现有基础上翻倍，甚至几十倍。

Because the solution of property right reform, further emancipate the including the core staff and blue chip dealers initiative, the maximum release of staff initiative, will boost the sun god performance scale rapid promotion. The core of the sun god five planning is used property rights reform, activate the entrepreneurial enthusiasm of management and marketing team, achieve quantitative change to qualitative change, on the basis of the existing double the size of the sun god, even a few times.

"Property rights reform" is the God of the sun "Three Five Plan" the highlight of this initiative is put forward, based on the consideration of how?

朱厚丞：太阳神直销经过十年发展，取得了一定的成绩，但是太阳神要做大做强，必须打破部门化运作。同时，直销行业的竞争越来越激烈，原先的部门化运作，已经没有办法集中优势资源与能力来与其他企业抗衡。因此，三五规划就是要通过产权改革，解决资源配置、人才培养、长久经营的问题，让太阳神直销发展登上一个新台阶。

Zhu Houcheng: the sun god direct after ten years of development, has achieved some results, but the sun god to become bigger and stronger, must break the Department of operations. At the same time, the direct selling industry's competition is more and more intense, the original department operation, already has no way to concentrate the superiority resources and the ability to compete with other enterprises. Therefore, the three five plan is to reform the property rights, to solve the problem of resource allocation, personnel training, long-term business, so that the sun god direct development of a new level.

同时，通过产权变革，员工、经销商的身份和格局将发生转变，从打工者、合作者变成股东，太阳神直销变成了一个“大众创业，万众创新”的平台。这将直接带动太阳神规模的壮大，拉动就业，实现增收，惠及到更多人群。

At the same time, through the reform of property right, identity of employees, dealers and patterns will change, from working, partners become shareholders, the sun god direct into a "public entrepreneurship, innovation and peoples' platform. This will directly lead to the size of the sun god's growth, stimulating employment, increase income, to benefit more people.

产权改革到底将怎么改？

Property rights reform in the end will be how to change?

朱厚丞：产权改革是对治理系统、动力系统和梦想系统的建设和升级。重新构建新的架构，建立符合现代规范的公司制度，以及科学的决策机制、稳定的治理结构非常重要。太阳神能走到现在，形成如今不错的局面，是靠大家，而不是某一个人。企业稳健的运营，一定是从科学的管理机制上去实现，而不是靠某个领导人拍脑袋来决定。

Zhu Houcheng: property rights reform is the construction and upgrading of the governance system, power system and the dream system. Re constructing the new framework, establishing the company system with the modern standard, and the scientific decision-making mechanism and the stability of the governance structure is very important. The sun god can go to the present, the formation of a good situation, is to rely on everyone, not a person. The operation of the enterprise's robust, must be from the scientific management mechanism to achieve, rather than by a leader to take the head to decide.

治理系统建设好后，才能解决动力系统的问题。长期激励就是全员持股，我认为只有这样公司才可以长远地拥有凝聚力和创造力。如果我们的员工通过努力获得股权，就可以定下心来，实现自己的人生价值，同时将企业做大做强。

After the construction of the system, to solve the problem of power system. Long term incentive is full ownership, I think only the company can have a long-term cohesion and creativity. If our employees through the efforts to obtain equity, you can set the heart to achieve their life value, while the enterprise bigger and stronger.

梦想系统是针对经销商的，我们希望让经销商也参与进来。经销商是个体企业，未来给他们开放产权，他们就是大直销集团下面的小老板，身份、格局、梦想就被放大了。大家都是创业者，都能享受到事业增长的剩余价值。

Dream system is for the dealer, we want to allow dealers to participate in. Dealers are individual enterprises, the future to open their property, they are big direct sales group of small owners, the pattern, the dream is magnified. We are entrepreneurs, can enjoy the rest of the value of the cause of growth.

谁将成为产权改革的受益者？

Who will be the beneficiaries of the reform of property rights?

朱厚丞：产权改革有两条线，一是对公司有贡献的员工，二是对高级营销人员，以上人员都有资格进入产权分红。

Zhu Houcheng: property rights reform has two lines, one is the company's contribution to the staff, the two is the senior marketing staff, the staff are eligible to enter the property dividends.

换言之，这些人未来将是分享太阳神产权变革的受益者，包含了帮助太阳神直销打下江山的人，也包含了帮太阳神守住江山、壮大江山的人，他们通过努力为太阳神做出贡献，获得股权，实现分红。

In other words, these future will be share the sun god of property right reform beneficiaries, are included to help the sun god direct Jiangshan, also contains help Sun God hold Jiangshan, growth of Jiangshan, they through the efforts as the sun god contribute to obtain equity, divided into red.

After the change and development of the sun god, what will become a group?

朱厚丞：未来将有很多相关概念的延伸和拓展，将形成一个产业集群，不仅有养生、保健，甚至会包括保险、旅游、养老等等。

Zhu Houcheng: the future will have a lot of related concepts of the extension and expansion, will form an industrial cluster, not only has health, health, and even insurance, tourism, pension and so on.

如今直销行业内有很多企业在探索“互联网+”模式，而且部分企业也有一些成绩，太阳神在互联网领域有些什么规划？

Today, there are many companies in the direct selling industry in the exploration of Internet + mode, but some of the enterprises have some results, the sun god in the field of the Internet some planning?

朱厚丞：先前谈到直销人群年龄的变化，随着在互联网环境中长大的90后、00后这一代人的崛起，现在的直销模式必然会遭到挑战。如何为他们提供更好的服务，将这一代人融入进来，把互联网+与直销现有的模式对接起来，将有很大的操作和延伸空间。

Zhu Houcheng: previously talked about the changes in the age of the direct crowd, with the growing up of 90, 00 after the Internet environment, the rise of this generation, and now the direct sales model is bound to be challenged. How to provide them with better services, will this generation of people into, the Internet + and direct sales of existing models, there will be a lot of operation and extended space.

实现互联网领域的突破是纳入到太阳神三五规划之中的，我们将通过移动互联平台，利用技术手段将现有的业务进行创新升级。我相信，未来一部智能手机就能把所有的事情干完。

To achieve a breakthrough in the field of Internet is incorporated into the sun god three five plan, we will through the mobile Internet platform, the use of technical means to upgrade the existing business innovation. I believe that the future of a smart phone will be able to get all the things done.

2015年上半年，按照“三五”战略目标，太阳神的各项举措已经开始布局：上半年新产品持续推出；4月，启动“互联网+”模式、移动终端信息应用开发；5月，语音服务导航系统升级完成；6月，分公司升级阶段性目标完成、新的直销大厦启用，而下半年将拍摄推出企业形象片、公益项目节奏化启动、多个形象分公司及产品体验中心开业等。

In the first half of 2015, in accordance with the "35" the strategic target, the initiatives of the sun god has begun the layout: in the first half of the new products continue to launch; April, "Internet +" mode is activated, information of mobile terminal application development; 5 month, voice service navigation system upgrade is complete; June, companies to upgrade stage goal, enable the new direct selling building, and in the second half of the year will shoot launched corporate image films, public service project rhythm of start, multiple image points company and product experience center opened etc..

从规模到节奏到速度，无一不透露着太阳神理性务实的作风，无一不透露着太阳神的决心与策略。这，也让太阳神的百亿目标变得触手可及，让所有太阳神经销商伙伴对公司的未来寄予了无限希望。

From the scale to the rhythm to the speed, no one does not reveal the sun god's rational and pragmatic style, and the determination and strategy of the sun god. This, also let the sun god the billions of target within easy reach, let all the solar plexus pin partners on the future of the company placed boundless hope.

精细化管理与本地化经营是太阳神面对行业竞争，实现弯道超车的核心策略，这一策略的实施，将提速“百亿规模”目标的实现。

Fine management and localization management is the Sun God face of the industry competition, to achieve the core strategy of overtaking corners, the implementation of this strategy, the speed of 10 billion scale goal of the implementation.

在太阳神营销总部总经理张鸣先看来，当前的国家形势对直销行业、从业人员非常有利，是促进企业实现升级发展的好机会。“政府提出简政放权，鼓励创业、创新，开放一切能够提升老百姓创业热情的手段，对我们来说是一个很好的机遇。在这样一个好的时代，我们作为一家已经拥有10年直销历史的创业型企业，我们有责任和义务来为国家分担就业压力，带领更多的想创业找创业门路的这些人一起走在创业的大道上。”

Zhang Mingxian, general manager of the marketing headquarters in the sun, the current national situation on the direct selling industry, practitioners are very favorable, is to promote the development of enterprises to achieve a good opportunity. "Proposed by the government decentralization, encourage innovation and entrepreneurship, and, all can promote the common entrepreneurial enthusiasm means and opening to the outside world, for us is a very good opportunity. In such a good times, we as a already has 10 years of direct selling history of entrepreneurial enterprises, we have responsibility and obligation to for the country to share the pressure of employment, bringing more and more want to start looking for entrepreneurial opportunities for these people walk on the road of entrepreneurship. "

张鸣先表示，通过精细化管理和本地化经营策略的实施，“三五规划”切实落地，太阳神直销将蜕变成为可以“容纳千虎、万虎”的创业平台，太阳神也将扩大经营格局，做大做强，实现再次腾飞。▲

Zhang Ming first said that through the implementation of fine management and localization management strategy, the third five-year plan and the landing, the sun god direct transformation can become "accommodate thousands of tiger, tiger," the business platform, the sun god will also expand the business structure, bigger and stronger, to achieve again soar. 3

（原标题：朱厚丞：回归初心，二次创业）

(original title: Zhu Houcheng: return to the beginning of the heart, two venture)

责任编辑：小申

Editor: small Shen