As president of the Malaysia Direct Selling Association Mr. Wu Jinan to visit Changqing (China) headquarters in Qingdao.

[CNDSN7 March 3 News Network (China) recently, head to the president of the Wu Jinan Direct Selling Association of Malaysia delegation of Chinese government responsible for direct supervision of the relevant departments, and Malaysia in China good direct marketing enterprises, CNI evergreen (China) carried out a series of visits and visits. In CNI (Changqing China) headquarters in Qingdao to visit space, President Wu Jinan accepted an interview with this reporter.

Law to strictly protect the enterprise to self - based

The Malaysia government formally promulgated the direct selling act in June 1, 1993. The past 20 years, the direct selling enterprises in Malaysia self-development, and strive to open up the Chinese market, although the occasional road twists and turns, but the Chinese government has been working to from the aspects of laws and regulations to regulate direct selling business practices, which for the development of the industry is undoubtedly a good news. In December 2013, the Malaysian Evergreen International Group (CNI Evergreen International) in China investment evergreen (China) Commodity Co., Ltd. for the Chinese government issued the 41st direct selling license, which is Malaysia direct selling industry in mainland China the first direct selling license. President of the Wu Jinan this for Industry in Malaysia is a very good start, Malaysia business development in China, this more than ten years, the Chinese direct selling regulations appeared for the development of the industry, build the a conducive to the orderly development of the direct selling industry channels, while the industry to do the first job is self-discipline. President of the Wu Jinan said "all member of the direct selling union of Malaysia in the very early days has firmly believe that only the self-discipline to make the industry in some wind and rain and called some not well-known enterprises interference in our industry, we can still grow up in the wind and rain." According to the official statistics of Malaysia, in front of the direct selling legislation of Malaysia, to carry out direct sales business of the company has more than 1300, and after the direct legislation, according to industry norms and rectification, tightening to 413, the number of companies reduced to a quarter of the original, but the direct selling business has been the rapid growth.

 

The picture is the president of the Malaysia direct marketing association, Mr. Wu Jinan, an interview with China

Marketing innovation of business operational mode change people's living philosophy from the point of view of the present situation of our country, the development of direct selling industry although showing a thriving scene, but to do direct sales into the tens of thousands of households there is a certain distance. So the development of the direct selling industry to people's life can have what kind of impact? According to the provisions of the "direct management Ordinance", our country allow direct product limited to cosmetics, health food, cleaning products, health care equipment and small cabinet 5. These five types of products are mainly concentrated in the daily chemical industry and health care products industry, these two major series occupy more than 90% of China's direct selling market share. And according to Wu Jinan, President of the introduction, in Malaysia, in addition to financial products, stocks and other subordinate to the National Bank of this kind of products can not be direct, strictly speaking, there is not too much restriction. This has also formed the Malaysia direct directly with people's lives, clothing, food, housing and other aspects are closely related situation, so the direct selling enterprises must in product quality to consumers assume overall responsibility. The emergence of direct marketing companies for Malaysia, not just the business model of innovation, but also to enhance and change the attitude and awareness of people's life. "I give an example, when we just entered into the line thirty years ago, that's Malaysia, our concept of health is almost no, that is, to see a doctor. I remember when we sold the first health care products, including my relatives said to me, young people you do not mind so simple? This is the medicine. 30 years later, today, if a person feels that he has smoked too much recently, or lack of sleep, he knows he wants to eat a vitamin C." When it comes to this example, Wu president for the development of Malaysia's direct sales industry and the achievements made full of pride.