2015-06-12 14:08
Longrich its 29 years of growth path: the responsibility of shaping the global brand culture innovation
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To explore the Long Liji through the course of 29 years, responsibility, culture, innovation as the three swords, in them together, we see the long nilfisk brand in the world East Yao Yao Shengguang, is moving in the "long nilfisk advance national, world of long nilfisk advance, a hundred years of lung nilfisk" stride. Will practice social responsibility in the primary position Jiangsu Lung nilfisk Biological Technology Co., Ltd. is currently the largest in China, technical force most advanced cosmetic products, health care products in the research, development and production and sales base, products are exported to more than 50 countries and regions in the world and in more than 20 overseas countries and regions established a branch. The company has more than 1.2 employees, of which college students, graduate students, doctoral and expert ratio of more than 35%. 29 years of development, its always healthy, stable, cosmetic and health care industry has become a global brand. A private enterprise, why the social responsibility in the enterprise development of the primary position? Lung nilfisk Chairman Xu Zhiwei thinks, "fortune" and "Forbes" and famous business magazine for enterprise ranking will enterprises "responsibility" as an important indicator of the evaluation of enterprise. Therefore, long nilfisk advance in the development of beginning will practice of corporate social responsibility put in the first place, especially for the community to create wealth, initiative to undertake obligations to natural environment, various social interest groups, poverty alleviation, sponsored social welfare and so on. Xu Zhiwei is so, and so is. At fourteen eleven in April 25, 2015, Nepal occurred 8.1 earthquake. By the spreading and Gyirong County of Xigaze, Tibet, Nyalam County, adjacent to the area felt strongly that multiple County caused casualties and property losses. One party has difficulty, eight points support. Longliqi first time to understand the situation to the Tibet Civil Affairs Department of the Changshu civil affairs bureau. To help Shigatse region to do "after the disaster no big epidemic, lung nilfisk carefully selected a suitable cleaning activities, such as snake bile powder, gall bladder prickly heat powder, gall bladder liquid soap, shampoo and other 1827, 52 million yuan worth of products of love. According to statistics, 29 years of development, long nilfisk advance charity fund in the field of culture, sports, disaster relief, education, public service activities, has accumulated donations of more than 5 billion yuan. Only in 2014, in the public physical culture and its donations amounted to 41500000 yuan. By 2015, long nilfisk advance release of the 2014 social responsibility report "show six responsibility value, including the pursuit of foundation evergreen, to create a better quality of life, and win-win partnership together, bright nilfisk life, harmonious coexistence of environment and good deeds Thanksgiving society. The "report" a comprehensive introduction to long nilfisk advance in terms of organization governance, protection of workers' rights and interests, environmental protection and sustainable development, public relations and social welfare responsibility bear.
Longliqi "muscle dense fruit" Shanghai Beauty Expo Exhibition Constructing harmonious enterprise culture based on the Human-oriented Harvard Business School Management and leadership guru John. Scott and James. Hirsch said: enterprise culture refers to the various departments of an enterprise is at least as business executives have shared values and business philosophy. In Xu Zhiwei opinion, the enterprise participates in the Chinese dream harmonious society construction, first must realize the enterprise culture harmony, through the enterprise culture harmony realize enterprise internal and outside the harmony. Harmonious enterprise culture should be based on the "people-oriented", the harmonious rationalize the relationship between enterprise and employee, maintain the fundamental interests of employees, the pursuit of the full development of employees. Its always the "people-oriented, caring staff" all the work as the starting point and end point. 29 years, has been committed to from many, multi platform for employees to create a happy, good growth and development environment. Including salary and welfare system with market competitiveness for the employees, establish performance evaluation system transparent and efficient, at the same time, the company also established to help the staff to improve the salary incentive system, two aspects of a comprehensive and objective assessment of employees from the results and values, motivate staff progress; actively carry out staff training, special education department, set up a "Longliqi Business School", "network Longliqi Institute", encourage and support employees to participate in various occupation training, including the qualification of internal control standard, tax management, budget, brand management, product development, packaging design, sales skills, customer service etiquette, law, Dong Jiangao and subsequent education. For a long time, its has been called on all staff to their parents as much as three of filial piety, filial piety, don't let the late. Lung nilfisk advocated "filial piety de Culture" require employees from the little things in life bit by bit start, start from the needs of the parents, do "three Xiao": listen to words of filial piety, the family sit together, talk about the current situation, to listen to their parents about the old days. Two help filial piety, help parents do housework, wash the foot, etc.; three to eat filial piety, accompany parents to chat, eat, etc.. Children should not only in the material to meet the parents, also want to pay attention to the spiritual life of the parents, with practical action to let the parents feel their children's care and love, feel the life the warmth and joy. In 2014, lung nilfisk 23 cities in the country, to carry out the 30 sessions, number of participants up to 2000 people "to accompany the ZA parents speak, to Za parents wash feet" activities. "The good filial first, small filial statesman, filial rule of enterprises, filial rule", long nilfisk advance promote filial piety is based on traditional Chinese culture of filial piety to parents.
Longliqi intelligent chemical factory Innovation driven by permanent insurance companies go in the forefront of peers In the eighteen major report of the Party pointed out that the implementation of innovation driven development strategy. Innovation driven is the request of scientific development view, also is the request of changing the way of economic development. Only through innovation driven, the Chinese economy can achieve from big to strong. In 29 years, the development of Longliqi realized 4 innovation and upgrading. 1986 began to do leather, wood, hand; in the 1990s health care products, cosmetics into semi automation equipment times; in 2008 after entering the era of mechanical equipment; 2015 began the full import of the robot and further strengthen the information technology, mechanization and automation functions. To guarantee the quality of the products can rival international giants, lung nilfisk implement innovation drive development strategy -- has spent 600 million yuan, build 8 million square metres of "intelligent new factories, improve product quality, grade, production capacity, and investment to build the first-class testing laboratory, including precision instrument room, physicochemical laboratory, microbiological laboratory, undertaking enterprises of all products of raw materials, semi-finished products and finished products of the active ingredients, efficacy content, physical and chemical indicators, microbial detection, do a batch of examination, qualified products factory, to ensure that consumers use the product 100% qualified. Always adhere to innovation allows Long Liji cosmetic products put on the market for 29 years, almost did not happen due to quality problems caused by the quality accident, product safety has been public recognition, become the Chinese several generation of people's consumption of choice and classical memory. May 19th, the 3 day of the twentieth China Beauty Expo (Shanghai CBE) in Shanghai New International Expo Center kicked off. Lung nilfisk "muscle dense fruit" as the U. S. Bo will VIP exhibitors brands, ushered in the crowds surging crowds is a good example! For 29 years, lung nilfisk cosmetics and health products won the praise of the consumer market, although the local daily chemical market international brands in attack, have been foreign mergers and acquisitions, but long nilfisk advance but firmly grasp the revitalization of the grand goal of the national chemical industry, with responsibility, culture, innovation and the three sword arm themselves, in ensuring the quality of products based on, and strive to achieve the harmonious development of enterprises and economic, environmental and social, highlight and raise the good image of a brand to the enterprise internationalization. 3 (original title: its 29 years of growth path: the responsibility of cultural innovation in shaping the global brand) Editor: Little Shen
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CNDSN June 12 news (China Daily) in 2015 is Jiangsu Lung nilfisk Biological Technology Co., Ltd was established the 29th year, compared with 300 years of Tongrentang, 120 years of Coca Cola, Longliqi, only 29 years old, although is about to enter the thirties, but the chemical industry in China is quite remarkable -- from the limitations on the corner of Jiangsu to atmosphere in the face of China's and the world, for 29 years, long nilfisk advance has been are national chemical industry to carry the tripod to the position to step forward and lock eyes of the international market.
