【直报网5月15日讯】（评论员 申杰 肖潇）当前“互联网+直销”的营销形式发展较快，这给直销监管带来了新的课题。当前，直销企业互联网发展的管理出现了“管不到、管不了、管不好”的情况。因此，政府一定要出台规范“互联网+直销”的法规或政策规定，以确保直销行业的健康发展。

CNDSN May 15th news] (commentator Jie Sheng Xiao Xiao) the "Internet + direct" form of marketing development faster, which give direct supervision brought new topic. At present, the development of the Internet direct marketing management appeared "not, not, not good.". Therefore, the government must the introduction of standardized "Internet + direct" regulations or policies, to ensure the healthy development of the direct selling industry.

互联网给直销事业发展带来的很大助力，但也出现了许多亟待解决的问题。在我国，直销企业必须获得直销经营许可才可以经营，但是，在互联网上做直销似乎没有相关法律的界定，也没有复杂的手续问题，因此，有更多的人通过互联网社交软件以及移动网络做直销。这在销售主体上具有虚拟性，在市场形态上具有开放性，在技术层面上具有即时性，在商品交换上具有隐蔽性。互联网直销由于其经营者是在虚拟空间网站平台进行销售，出现了异地交易、交易迅速、渠道复杂的情况，这对直销监管提出了严峻的挑战。比如，执法部门在实际监管中存在着发现线索难、确定主体难、明确管辖难、调查取证难、抽验取样难、处罚执行难等诸多问题。

The Internet brings great help to direct development of the cause, but there are many problems to be solved. In our country, the direct selling enterprises must acquire direct selling license to operate, however, on the Internet do direct there seems to be no relevant legal definition, there is no complex procedures. Therefore, it is more and more people through social software on the Internet and mobile network to do direct sales. This in the sale of the main body is virtual, in the form of the market is open, in the technical level with the immediacy and has the concealment in the commodity exchange on. Internet marketing because in the virtual space website platform sales managers, distributed transactions, transactions quickly, the channel complex, which supervision of direct selling proposed severe challenges. For example, law enforcement agencies in the actual supervision exist found clues to determine the subject difficult, clearly under the jurisdiction of the difficult, difficult investigation and evidence collection, sampling sampling difficult, for execution of the punishment difficult and many other issues.

众所周知，直销员开设网店不需要办理工商营业执照，也没有“互联网直销经营许可证”。保健食品交易过程中买、卖双方根本不见面，如果发生销售假冒伪劣产品的行为，执法部门在短时间内无法确定具体确切地址，即使能确定，对其查处也同样存在诸多障碍。其一，网络交易人可能没有店铺，也没有货物，仅仅负责接收订单；其二，在管辖权的问题上出现不确定性，如违法行为分属不同的省份，交易合同缔结地难以确定，交易物品实际提供地（不是双方合同的任何一方）与实际履行地等不在同一地点，如何确定管辖，如何抽样，抽样后送何地检验等；其三，交易人、发货人、商务平台提供者均不在同一省市，案件查处成本大，效率低，阻力大；同时，电子证据的固定及固定后确认难等问题，现行的互联网法律法规对此没有相关的规定；其四，邮递环节管理难以到位。当前，邮递业态形式多样，如何监管，由谁监管也搞不清楚，现有的法律法规出现严重滞后的情况。其五，实施禁入的问题，即使锁定了直销网络商务售假者，但如何使其彻底退出或禁入保健食品市场，没有明确的法律依据，并且部分直销网络销售者一般是自行注册“网店”，有些还可能注册多家“网店”，一旦一家“网店”被封杀，其可以马上再注册另一“网店”继续从事其违法行为。利用互联网等电子商务形式销售直销产品，潜藏巨大的安全风险，整顿更是难上加难。

As is known to all, direct sellers set up shop does not need to apply for a business license, there is no "Internet direct sales business license". In the process of health food trading buy and sell sides don't meet, if there is the behavior of the sale of fake and shoddy products, law enforcement agencies in a short period of time cannot be determined the specific address, even if we can determine, the investigation also exist many obstacles. First, the network transaction may no shops, no goods, is only responsible for receiving orders; second, the uncertainty in the jurisdiction, such as illegal acts belong to different provinces, to conclude the transaction contract is difficult to determine the actual trading items provided (not contract any party) and the actual performance. Not in the same place, how to determine the jurisdiction, how to sampling, sampling inspection where evacuation; third, the transaction, the consignor, e-commerce platform providers are not in the same provinces, to investigate cases of high cost, low efficiency, high resistance; at the same time, the electronic evidence is fixed and fixed after confirmation and other difficult issues the Internet, current laws and regulations have no relevant provisions; fourth, the management is difficult to place. At present, mail format diversity, how to regulate, who is in charge of the regulation is not clear, the existing laws and regulations appear serious lag. Fifth, implementation of banned, even lock the network marketing business and selling people, but how to make the thorough withdrawal or ban the health food market, there is no clear legal basis, and part of the network marketing sellers is generally self registration shop, some may also registered a "shop", once a "shop" blocked, which may be immediately re registration of another "shop" to continue to engage in the illegal behavior. The use of the Internet sales of e-commerce in the form of direct product, hiding a huge security risk, it is more difficult to rectify.

目前，鉴定直销企业在互联网销售是否违规以及涉嫌传销，依据《直销管理条例》、《禁止传销条例》还是远远不够的。两个条例出台时电子商务处于萌芽状态，而现在互联网蓬勃兴起，势不可挡，直销企业“互联网+”的意识都很强。鉴于此，政府就需要出台相关的法律法规和政策规定，更好地规范“互联网+直销”的运作，不能让乱象成为常态。因此，探索与创新“互联网+直销”的监管办法已迫在眉睫。建议政府相关部门深入直销企业进行调研，根据目前“互联网+直销”运作中出现的问题，尽快出台监管法规或政策规定，一定要做到打击“互联网+传销”、保护“互联网+直销”有法可依、有规可循。▲

At present, the identification of direct selling enterprises in Internet sales are illegal and suspected pyramid schemes, on the basis of the "direct management Ordinance", "Regulations on Prohibition of pyramid selling" is far from enough. Two regulations promulgated and electronic commerce in the bud, and now the Internet booming, unstoppable, direct selling enterprises "Internet + consciousness are very strong. In view of this, the government needs to introduce the relevant laws, regulations and policies, better regulate the operation "+ Internet marketing", cannot let the chaos become the norm. Therefore, the exploration and innovation of "Internet + direct regulatory approach" has been imminent. Suggested that the relevant government departments to further direct selling enterprises to conduct research, according to the current Internet + direct "operational problems, as soon as the regulations or policies and regulations, must do to fight" Internet marketing "," Internet + direct "laws to go by, there are rules to follow. 3

责任编辑：小申

Editor: small Shen