CNDSN April 24th news (reporter Shen Jie) water vapor, the music you wan, the light is just, wait for a cup of tea, a light transparent and elegant fragrance. That creates invisible Aura will be in such a light brown tea. Stop at such a pace of life in the impetuous, residence, a cup of tea, to the heart of a space to think. Nowadays, tea culture spread through more ways known to more people. Which I must mention is that the Tianfu day U.S. official tea health products, Tian Fu Tian Mei Shi because of the tea made of health care products and market by the love, to the Tian Fu Tian Mei Shi's success is the result of long-term development, not accomplish at one stroke. Today, people's living standard continues to improve, also will enhance the health consciousness, health tea tea as the main raw material in the traditional gradually become another highlight of the tea industry. Tianfu day U.S. official to meet the health care needs of people because of the depth and swept the China, which originates from the Tianfu day U.S. official efforts to create a full range of tea brand is closely related to the cause of.

寻求蜕变，天福天美仕布局全球市场谋发展

To seek transformation, Tianfu day U.S. official layout of the global market and development

2014年对天福天美仕集团而言是蜕变的一年，整装后再出发，用以茶为核心的生物科技对抗当前不断升级的社会疾病和老龄化问题；以创新的复合式通路和新制度对抗失业，以新知识武装提升自己分配社会财富的能力，以集团全球资源平台无限延伸企业的事业。2014国家经济发展有危机，在危机中寻求商机，天福天美仕就是这样一个勇于突破，敢于挑战的事业体。未来的5年，天福天美仕还将以每年2亿的资金投入去发展这个伟大的直销事业，期待用5年时间将“天福天美仕”打造成天福集团的“代表”，并在未来5年达成年营业额50个亿，7年内达上市目标。同时天福天美仕一直坚持从有效经营通路的角度衡量，把“个人现有通路”转换成“全球全方位优势通路”的策略面思考，这样才能开辟出 “全球全方位优势通路”，长期作最有效的经营，并创造个人最大的财富。只有实现个人财富最大的满足，才能够为走向国际市场铺平道路。作为第37张拿到直销牌照的企业，用“霸气外露”形容其申领牌照之路一点都不为过。如果说按照《直销管理办法》相关规定行事是天福天美仕申领牌照硬实力的证明，那么中国特色茶文化、差异化竞争优势则是天福天美仕站在长远战略发展的高度展示自己的软实力。如今立足台湾，深耕国内市场，布局全球战略是天福天美仕最大的愿景，继而延伸到金砖四国中的其他三个国家，巴西、俄罗斯、印度。再延伸到另外11个在未来半世纪经济发展潜力仅次于金砖四国的国家，新金砖11国N-11（NextEleven）。这11国是亚洲的韩国、印尼、越南、菲律宾、巴基斯坦、孟加拉，非洲的奈及利亚、埃及，拉丁美洲的墨西哥，中东的伊朗，欧洲的土耳其。

2014 is a year of transformation of Tianfu day U.S. official group, after the re start, with tea as the core of the biological technology against the current escalating social disease and aging; the composite channel innovation and new system against unemployment, armed with the new knowledge ability to upgrade themselves in the distribution of social wealth, the group's global resources unlimited extension of enterprise business platform. There is a crisis of 2014 of national economic development, to seek business opportunities in a crisis, Tianfu day U.S. official is such a break, dare to challenge the business. The next 5 years, Tianfu day U.S. official also will be 200000000 annual funding to the development of the great cause to direct, in 5 years time will be "Tianfu day U.S. official" into the "representative" Tianfu group, and reached adult turnover of 5 billion in the next 5 years, 7 years after listing. At the same time, Tianfu day U.S. official has always insisted on the measured from the effective management of the channel, "existing pathway" into a "global Omni channel advantage" strategy thinking, so as to open up a "global Omni channel advantage", as the most effective long-term business, and create a personal wealth. Only achieve personal wealth maximum satisfaction, to pave the way to enter the international market. As the thirty-seventh get direct selling license of the enterprise, "" exposed "to describe its licensing road is not an exaggeration. If in accordance with the "Regulations on direct management approach" is to prove that the Tianfu day U.S. official licences of hard power, so the competitive advantage of tea culture, the difference is China characteristics of Tianfu day U.S. official stand their soft power in height shows long-term strategic development. Now based in Taiwan, serving the domestic market, the layout of the global strategy is Tianfu day U.S. official largest vision, and then extended to the other three of the BRIC countries, Brazil, Russia, India. And then extended to 11 other countries in the future economic development potential of half a century after the BRIC countries, BRIC 11 new N-11 (NextEleven). This is the 11 in Asia South Korea, Indonesia, Vietnam, Philippines, Pakistan, Bangladesh, Monet and Leah, Africa Egypt, Latin America, Mexico, Middle East Europe, Iran, Turkey.

“在过去，有很多人质疑过我们从传统行业转向直销事业的出发点和动机，也质疑我们未来的发展前景。而现在，我想我们的努力和成果是大家有目共睹的，直销事业带给我们太多的震撼和惊喜。我们天美仕能在短短几个月间成就多位月入百万的直销商;我们的产品总能在实践中收到全国各地会员的感谢和好评;成百上千条的感恩短信不分昼夜的回馈到我们这里，再多的付出都是值得的。这就是我们当初发展这一份事业的初衷，用最天然、健康的理念帮助大家成就自己。”天福天美仕李世伟说。

"In the past, many people questioned whether we turn to the starting point and the motivation of direct sales from the traditional industry, also questioned our future prospects. And now, I think our efforts and achievements is everybody be obvious to people, the direct selling industry bring us too much shock and surprise. Our day U.S. official in a few months the number of monthly income of millions of distributors achievement; our products can always receive members across the country in the practice of gratitude and praise; hundreds of Thanksgiving Day in and day out text messages back to us here, to pay is worth it. This is what we develop the career of the mind, with the most natural, healthy concept to help their own success." Fuk day Mei Shi Li Shiwei said.

For the benefit of mankind, biological science and technology to create a variety of health products and services

天福天美仕的成立旨在运用生物科技专业，萃取茶叶中对人体健康有益成份，研发出多种功能产品系列。其中包括多款茶生物科技美容护肤品、多款健康营养食品、茶日用品、茶洗涤品等等。公司的生物科技实验室来自于福建第一产茶大省的原料资源，技术方面积极与美国、台湾先进的生物科研机构，以及国内科研院校合作，开发出以茶多酚、茶微分子、绿茶精华等生物科技产品，其中包括多款茶生物科技美容护肤品、多款健康营养食品，以及茶系列的日用清洁用品和个人护理产品。同时天福天美仕的出现，使茶叶这种绿色金子更好地造福人类，全方位地满足消费市场对茶叶产品多样化需求。也进一步将传统的茶产业升级到生物科技产业行列。天福天美仕茶类保健品和护肤品一经上市便获得了好评，天福天美仕茶类保健品有着饮茶无法比的方便，满足了快节奏生活中急需获得健康的需求，也为茶叶多元化发展开拓了渠道。所谓茶香四溢便是如此般融入每一个人的生活吧，想要以饮茶的方式就可以饮茶获得茶所带给人体的健康，没有时间饮茶的有天福天美仕茶类保健品来为消费者提供茶叶所含有机元素，让更多消费者从另一种方式获得茶叶所带给人体的作用。其中天福天美仕TENLITES系列产品运用微生物科技，将天然动植物中许多对人体有益的成分作微生物酵解，以达到最高的生体利用率及产效率。没有干燥，研磨，萃取等物理或化学制程的破坏和污染。充分保障了产品的质量，让产品赢在了起跑线上。

The establishment of Tianfu day U.S. official aims at the application of biotechnology specialty, extraction of tea on human health beneficial ingredients, developed a variety of functional products. Including a variety of tea biotechnology beauty skin care products, a variety of health and nutrition of food, tea, tea daily washing products and so on. The company's Biotechnology Laboratory in Fujian the first major tea producing provinces of raw material resources, technology and biological active scientific research institutions in the United States, Taiwan and domestic advanced, scientific research institutions, the development of tea polyphenols, tea, green tea essence, molecular biological technology products, including a variety of tea biotechnology beauty skin care products, a variety of health and nutrition of food, as well as the tea series of daily cleaning supplies and personal care products. At the same time, Tianfu day U.S. official, to make tea, the green gold for the benefit of mankind, to meet the full range of consumer market of tea products diversified needs. Also the traditional tea industry to upgrade to the biotechnology industry ranks. Tianfu day U.S. official tea health care products and skin care products, a listing will be well received, Tianfu day U.S. official tea health products with tea is not convenient, to meet the urgent need of quick rhythm life health needs, but also for the diversified development of open channels of tea. The fragrance is so integrated into the life of each person, want to drink tea tea tea you can get to the health of human body, have no time to have tea Tianfu day U.S. official tea health products to provide tea contains organic elements for consumers, so that more consumers get the tea to human body the effect from another way. The Tianfu day U.S. official TENLITES series of products using microbial technology, the natural animal plant many beneficial to human body composition in microbial fermentation, in order to achieve the highest utilization rate and production efficiency of the body. No drying, grinding, extraction and other physical or chemical process of destruction and pollution. To fully guarantee the product quality, make the product to win at the starting line.

不仅如此，天美仕专注于消费者的需求，让消费者方便、快捷的喝茶，方便快捷的享受茶文化所带来的保健效果。就如保健业资深人士所言，保健品卖的其实并非产品本身，而在于一种概念或者某种原料。和大部分产品一样，天美仕茶叶保健产品的诞生有一个完整的流程。首先是市场调研员搜集市场最新动向和情报，然后由研发部门开发出样品，随后展开基于公司内部员工的小规模测试，确定口味后再进行市场调研，有一定把握后才正式投产。新品开发要考虑各种因素，比如创意、包装、健康等，其中，口味和健康固然重要，但第一位的永远是消费者。

Not only that, the day the United States government to focus on the needs of consumers, so that consumers convenient, fast and convenient to enjoy tea, tea culture and health care effect. As the health care industry veteran said, health care products sales is not the product itself, but rather a concept or a material. As with most products, the birth day of Meishi tea health products have a complete process. The first is the market research staff to collect the latest market trends and information, and then by the R & D department to develop samples, followed by the company's internal staff based on the small scale test, determine the taste after market research, with a certain degree of confidence before officially put into operation. New product development to consider the various factors, such as creative, packaging, etc. among them, it is important to health, taste and health, but the first one is always the consumer.

Trials and hardships, Tianfu day U.S. official did not forget the early heart with love

现如今，在中国仍然有12万多个贫困村，8249万农村贫困人口，老无所依，幼无所养他们依然过着一贫如洗，食不果腹，衣不蔽体的生活，他们需要社会各界的爱心帮助。2014年由两名厦门高中生（李晴、刘思嘉）从捐赠笔记本开始，发起了一场名为“把爱传出去”的公益活动，她们的爱心感染了全班同学，甚至带动了全校三千多名师生一起献爱心。天福天美仕受其感召，全力赞助，全力扶持义卖，捐赠，并设立基金，社会各界人士也纷纷积极响应，大力支持，使得“把爱传出去”的公益活动顺利进行，并把所筹集的物资和款项全部捐赠给广西贫困山区的儿童、国仁工友之家等慈善机构。把爱传遍祖国大地，把帮助给予需要的人，天福天美仕将会做的更多，爱传递有多远，天福天美仕也会走多远。

Nowadays, in China, there are still more than 12 poor villages, poverty in rural areas, 82490000 old men, children have no keep they still live in a poor, hungry, the life was, they need the social from all walks of life love to help. In 2014 by the two Xiamen high school students (Li Qing, Liu Sijia) from the beginning of the donation notebook, launched a campaign called "spread the love to the public welfare activities, they love infected the whole class, and even led to the more than three thousand school teachers and students together to show love. Tianfu day U.S. official sponsor of the inspiration, to support the charity, donations, and the establishment of the fund, the social from all walks of life have a positive response and support, so that the love came to the "public welfare activities carried out smoothly, and to raise the goods and money donated to children in poor mountainous areas of Guangxi, Guoren the migrant workers home and other charitable organizations. Spread love to the motherland, to help to people in need, Tianfu day U.S. official will do more love there, Tianfu day U.S. official will go far.

天福天美仕在仁爱基金成立之初，第一次慈善公益活动就得到了社会各界人士的大力支持。天福集团天美仕公司更是全力赞助了100000册“把爱传出去”主题明信片的发行。在2014年8月16日，集团李世伟董事长、天美仕张鸿麟执行总经理更亲临现场参加了仁爱基金成立暨“把爱传出去”明信片义卖活动。活动当天来自社会各界的爱心人士纷纷献出自己的爱心，支持天美仕赞助的明信片义卖活动，所有明信片销售一空，而最终筹得之善款也将全部捐赠给广西贫困山区的儿童、国仁工友之家等慈善机构。同时活动当天，张执总代表天美仕向媒体表示，作为一家直销企业，我们虽然刚刚起步，但是我们深知企业在盈利之余更重要的是社会责任，我们应该也愿意去参与和支持这样的爱心公益活动，让更多人得到帮助。未来，天美仕也将一如既往投身各种慈善公益活动中，将我们的爱心更多地传播出去，我们期许在未来的三年、五年，在企业不断发展的同时，能出更多的力来帮助那些需要我们帮助的人。同时，也希望透过天美仕的力量，能带动更多的企业和产业加入慈善爱心活动中，让我们的整个社会更加充满爱。▲

Tianfu day U.S. official charity fund was first established, the first charitable activity has been the strong support of the community. Tianfu day U.S. official group company is the sponsor of the 100000 volumes of "to spread the love theme postcards issue. In August 16, 2014, the Group Chairman Li Shiwei, executive general manager Zhang Honglin day U.S. official to visit the site to participate in the charity fund is set up and the love came to "Postcard sale activities. Day of the event from the community of caring people have sacrificed their love, support day U.S. official sponsor of the postcard sale activities, all postcards sold out, and eventually raised the money will be donated to children in poor mountainous areas of Guangxi, Guoren workers home and other charitable organizations. At the same time on the day, Zhang holds general representative day U.S. official said to the media, as a direct selling company, although we just started, but we know that the enterprise is more important than the profit is the social responsibility, we should also be willing to participate in and support the charity activities, so that more people get help. The next day, the official will also continue to join the various charitable activities, our love is more spread out, we expect in the next three years, five years, in the enterprise development at the same time, can produce more power to help the people who need our help. At the same time, also hope that through the day U.S. official power, can bring more business and industry to join the charity activities, let the whole society more full of love. "

责任编辑：小申

Editor: small Shen