【直报网3月9日讯】（记者 申杰）玫琳凯是个国际性的女性化妆品品牌，也是全球最大的护肤品和彩妆品直销企业之一。1963年9月13日创立于美国德克萨斯州达拉斯市，经过50年的发展，已在全球拥有250万顶尖的美容品牌顾问和直销商，年销售额逾30亿美元，业务遍及全球35个国家和地区市场。如今的玫琳凯不仅超越了雅芳成为中国最具女性魅力的直销企业，还是值得每一位关爱美、热爱美、追求美的女人值得投身的“玫”好事业。

CNDSN March 9th news (reporter Shen Jie) Marykay is an international female cosmetics brand, is also one of the world's largest skin care products and cosmetics direct sales enterprises. Founded in September 13, 1963 in Dallas City, Texas American, after 50 years of development, has 2500000 top cosmetic brand consultant and distributors around the world, with annual sales of more than $3000000000, operations in over 35 countries around the world and regional market. Now Marykay not only transcends Avon become China most female charm of direct selling enterprises, or worth every love beautiful, love of beauty, the pursuit of beautiful woman deserving "Mei" good cause.

亚太魅力梦工厂，美丽女人的唯“玫”事业

Asia Pacific charm DreamWorks, beautiful women's only career "Mei"

2015年2月玫琳凯亚太生产中心研发大楼落成，标志着玫琳凯由传递美丽到制造美丽的蜕变，这座占地超过7万2千平方米的“美丽梦工厂”建立了从研发、生产制造到质检全方位的质量安全体系，以确保每一项产品都能达到高品质。玫琳凯作为中国美丽女人的制造者，也是中国女人发展唯美事业的平台。例如：“黄金法则”是玫琳凯的核心价值观之一，它教会每一个玫琳凯人“你们愿意人怎样待你们，你们也要怎样待人”。在这一价值观的影响下，玫琳凯将如何为相关利益方持续创造价值作为企业发展的核心理念，并确定了创始人、消费者、销售队伍、员工、社会和环境这六大利益相关方。让每个爱美的女人认为玫琳凯是可以持续发展的事业。而在玫琳凯，“P”和“L”不仅代表着利润与损失，更代表着人和爱。这是玫琳凯为员工带来的，不仅是生活上的保证，还持续地为员工提供合理的薪资、安全与健康保障、培训及升迁机会，关注员工在品格、素质、形象上的全面成长，使他们拥有“有爱、有生活、有美丽”的多彩人生。

In 2015 February Marykay Asia Pacific production R & D center building was completed, marked by the transfer to the manufacturing Marykay beautiful beautiful metamorphosis, the city covers an area of more than 70000 2000 square metres of "beautiful DreamWorks" built from R & D, manufacturing to quality inspection a full range of quality and safety system, to ensure that each product can meet the quality. Marykay as manufacturing beautiful woman who is Chinese, Chinese women aesthetic career development platform. For example: "the golden rule" is the core value of Marykay view, which the church in every Marykay people "you want men to do to you, do so to them". The effect of this value, Marykay to stakeholders of sustainable value creation as the core concept of enterprise development, and identified the six major interests, founder of consumers, sales team, employees, society and the environment related party. Let every beauty conscious women think Marykay is sustainable development of the cause. In Marykay, "P" and "L" represents not only the profit and loss, more represent the people and love. This is Marykay for employee brings, is not only the life assurance, also continued to provide staff with a reasonable salary, security and health security, training and promotion opportunities, pay attention to employee in character, quality, image full growth, make them have a "love, life is beautiful, colorful life".

不仅如此，玫琳凯中国一直积极倡导“玫好家园”的理念，用乐施精神与感恩之心，将美好的改变带给身边的个人、社区、国家，乃至全人类共同的地球家园，实践对社会的承诺。作为一家以“丰富女性人生”为使命的公司，玫琳凯始终坚持帮助女性获得经济独立的梦想。在华发展十多年来，玫琳凯中国更是秉持玫琳凯女士这一创业初衷，坚持用“授人以渔”的方式帮助中国的贫困女性与儿童，让他们获得可持续发展并受用一生的能力。因此，玫琳凯是每一个爱美女人值得投身的唯“玫”事业。

Not only that, Marykay China has been actively advocating "Mei good home" concept, application of spirit and gratitude with music, will be wonderful changes bring around individual, community, national, and even the whole of earth, the practice of social commitment. As a "rich women life" for the mission of the company, Marykay always adhere to help women gain financial independence dream. More than 10 years of development in China, Marykay China is uphold the Marykay Lady this entrepreneurial intention, adhere to "teach people to help poor women and children Chinese with fishing" the way, let them get the sustainable development and the ability to enjoy the life. Therefore, Marykay is every beautiful woman deserving only "Mei" career.

Colorful variety beauty season, let the fashion "Mei" throughout the China

玫琳凯已经举办了两届“百变美人季”，让很多爱美、爱时尚的女人能够圆梦，吸引了数十万人参与，玫琳凯将真正的美以及美的信念传递给五湖四海的人，让她们能够因梦想而蜕变，因蜕变而绽放，因绽放而美丽。同时为了配合“美丽到家”的服务理念，玫琳凯启动了全国巡游的粉色大巴，为山东、江苏、安徽、湖南等数千位消费者带去美丽。作为集展示、体验、服务三位于一体的平台，玫琳凯粉色大巴产生的效果十分惊人。一方面，从外形上看，它是靓丽的流动广告牌；另一方面，通过制造营销案件，它有效配合玫琳凯线上线下活动的宣传，将品牌的渗透力度进一步增强。身为流动的化妆间，粉色大巴为当地女性带来了美的启蒙，真正体现了“美丽到家”的理念。

Marykay has held two session of the "variety of beauty season", so a lot of beauty, love fashion women can interpret a dream, attracted hundreds of thousands of people to participate in, Marykay will transfer the real beauty and beautiful belief to all corners of the country people, so that they can change because of the dream, for out of bloom, bloom and beautiful because. At the same time in order to cope with "beautiful home" service concept, Marykay launched a national tour of pink bus, for Shandong, Jiangsu, Anhui, Hunan and so on thousands of consumers to beauty. As a set of display, experience, service is located in one of three platforms, Marykay pink bus effect is very alarming. On the one hand, from the appearance point of view, it is a mobile billboard beautiful; on the other hand, through manufacturing and marketing case, it effectively cope with Marykay offline activities online publicity, will further enhance the permeation of brand. As the flow of the dressing room, pink bus to bring out the beauty of enlightenment for the female, and truly embodies the "beautiful home" concept.

中国已经发展成为玫琳凯在全球最大的市场，但乡镇地区一直以来都是物流配送的难点，也正因如此，乡镇地区的消费者不能像城市消费者一般享受电子商务带来的便捷。随着玫琳凯的物流网络深入乡镇，无需自提或转投，越来越多乡镇地区的女姓将能直接享受到玫琳凯产品的上门配送服务。并且从2010年起，玫琳凯中国就开始关注三四线城市的需求，目前，玫琳凯产品配送服务已基本覆盖县级市和地级市，可直达全国10800个乡镇，在1万多个村镇都可以送货上门。同时玫琳凯大中国区建立起了从大城市到乡镇，包括1个生产分销中心、8个区域配送中心的快速送货上门网络，实现了向全国包括港澳地区的销售队伍进行全方位、快速、及时准确的产品配送能力。并且利用网络，玫琳凯物流服务已经全面实现了订单全程可视化，销售队伍通过手机或电脑即可实时了解到订购产品的位置及流向。

Marykay China has become the largest market in the world, but the rural area has been the difficulty of logistics distribution, also because of such, the township area of consumers can not be like the city consumers generally enjoy the convenience of electronic commerce. As the logistics network development villages and Marykay, without from or to, more and more villages and towns female will be able to enjoy Marykay products door-to-door delivery service. And since 2010, Marykay Chinese began to pay attention to the three or four line of the city's demand, at present, Marykay products distribution service has basically covered the county-level city and prefecture level city, can go directly to the 10800 villages and towns, in more than 1 towns can deliver goods to your door. At the same time Marykay big Chinese district built up from the city to the township, including 1 production distribution centers, 8 regional distribution center fast door-to-door delivery network, realizes the full range, including the regions of Hong Kong and Macao to national sales team rapid, timely and accurate delivery of product capacity. And the use of network, Marykay logistics service has the full realization of the order of visualization, the sales team by mobile phone or computer can real-time understanding to the position and direction of the product ordered.

2015年是玫琳凯进入中国的20周年。玫琳凯中国负责人表示，将在不断推进乡镇送货上门的网络布局拓展和延伸的同时，发展绿色物流，将快捷、便利、安全以及绿色的时尚“玫”丽产品遍及中国。

2015 is the 20 anniversary of the Marykay into Chinese. Marykay China responsible person said, will continue to promote the Township home delivery network layout extension and at the same time, the development of green logistics, will be quick, convenience, safety and green fashion "Mei" Li products throughout the China.

Transcendental deduction offbeat beauty, public welfare undertakings to promote the "Mei" beautiful harmonious

玫琳凯认为公益慈善不是一时之举，而是一项持之以恒的行为。作为公益事业的积极拥护者，玫琳凯至始至终用实际行动去关怀社会中的弱势群体，主动参与公共服务，有效整合社会资源，切实履行企业社会责任。早在2001年，玫琳凯中国就联合中国妇女发展基金会创办“女性创业基金”，采用小额无息循环贷款的方式扶持下岗女工及贫困女性妇女创业、就业，帮助她们实现梦想。玫琳凯还针对教育事业举办了各种校园公益活动，如“毕业生美丽起航”让中国女企业家与毕业生面对面，为大家提供实践辅导和实习机会；2002年起开展春蕾项目，在全国共兴建12所玫琳凯春蕾小学等。此外，玫琳凯还积极投身于绿色环保项目中，其中通过“LOVE•自然•KISS”环保袋项目累计减少使用白色塑料袋2650万个，并将推广环保袋的收入用于植树造林，目前已植树超过10万株。

Marykay think charity is not the moment to act, but a persevere behavior. As the active support of public welfare undertakings, Marykay from the beginning to the end, with the practical action to care for vulnerable groups in society, active participation in public service, the effective integration of social resources, and earnestly fulfill the social responsibility of the enterprise. As early as in 2001, Marykay Chinese joint fund China women's development will be founded "women entrepreneurship fund", use small interest free loans to support the circulation way of laid-off workers and the poor women in entrepreneurship, employment, help them to realize the dream. Marykay also against the education held a variety of campus public welfare activities, such as "beautiful sail graduates" let Chinese women entrepreneurs and graduates face to face, to provide practical guidance and internship opportunities for everyone; from 2002 to carry out the Spring Bud Project, in the country to build 12 Marykay Chunlei primary school etc.. In addition, Marykay also actively involved in the green environmental protection project, which through the "natural - - LOVE KISS" environmental protection bag project accumulated to reduce the use of the white plastic bag 26500000, and the promotion of environmental protection bag of income for afforestation, has been planting more than 100000 strains.

其次，玫琳凯公益事业进入CSR新阶段，那就是推动全员回馈社会，这也意味着玫琳凯公益行动将“两条腿走路”，公司主导的公益活动会继续进行，但公益基金的方式不再是公司拖着大家走，而是员工与销售人员一起积极推动，并借助上海宋庆龄基金会的专业力量，以规范、科学和系统有效的办法推动社会问题的解决。正是基于这样的乐施与感恩行动，玫琳凯中国得到了社会各界的广泛赞誉。玫琳凯中国曾多次荣获“中国妇女慈善奖”以及“中国儿童慈善奖”。2013年被授予“第八届中华慈善奖“，2014年荣获“年度女性发展贡献奖”等等。爱心永不停止，公益事业还将继续。我们相信，玫琳凯中国会继续弘扬社会责任感，树立企业公益典范，把自身优势与公益事业强强联手，实践实公益的新创举，传递更多的公益正能量，让我们的社会变得更加美丽和谐。▲

Secondly, Marykay commonweal career into the new stage of CSR, that is to promote the full back to society, this also means that Marykay public interest action will be "walking on two legs", the company leading the public welfare activities will continue, but the public welfare fund approach is no longer the company drag you away, and is the staff and sales personnel with actively promoted, and with the help of professional power Shanghai Song Qingling foundation, to promote the social problem solving way to effective science and system specification. It is this Le Shi and gratitude action based on Marykay Chinese, received wide acclaim from the community. Marykay Chinese has repeatedly won the "Chinese women's Charity Award" and "China children's charity award". 2013 was awarded the "Eighth China Charity Award", in 2014 won the "woman of the year development contribution award" and so on. Love never stops, public welfare undertakings will continue to. We believe that, Marykay China will continue to carry forward the social sense of responsibility, establish the enterprise public service paradigm, put their own advantages and public welfare undertakings Qiangqiang jointly, new creation practice of public welfare, public welfare transfer more positive energy, let us become more beautiful and harmonious society. *

责任编辑：小申

Editor: small Shen