CNDSN2 month 3 days (Chinese consumers newspaper) Tianjin city market and quality supervision and management committee recently released "2014 annual industry report" Tianjin Municipal pin (hereinafter referred to as the "report"). The report shows, Tianjin market levels supervision system to adhere to the law regulation, the principle of promoting the development of the direct selling industry business development, the implementation of effective management, 2014, the regulatory work scored results, the direct selling market is standardized and orderly, steady development of direct selling supervision.

Rirst, direct selling market is standardized and orderly

"Report" shows, as of December 31, 2014, a total of 19 direct selling enterprise tianjin. Headquarters in Tianjin in 5, to obtain direct selling license 16, according to the traditional mode of operation of 3; direct 662 service outlets, direct sales staff of 38596 people, direct selling training staff of 74 people, the annual business volume of 6387000000 yuan.

In 2014, the amount of direct selling enterprises operating headquarters in Tianjin totaled 4872000000 yuan, ranking the Tiens company, Shanghe company, Quanjian company, Kang Ting, jinshili company ltd.. In the tax amount, Tiens company with 407520000 yuan topped the list, followed by Quanjian company, tax amount is 90560000 yuan, followed, respectively is the Kang Ting company (51470000 yuan), jinshili company (26380000 yuan), he is still the company (1050000 yuan). Other direct selling business amounted to 1515000000 yuan, ranked the top 10 are: Tianjin branch of Amway, perfect Tianjin branch, Tianjin branch, such as infinite class of Tianjin branch, a new era of Tianjin branch, the Tianjin branch of MaryKay, AVON Tianjin branch, Miller Tianjin branch, Tianjin branch, life Tianjin branch. The Tianjin branch of Amway business amount to 45% of the proportion, other direct selling enterprises in Tianjin become worthy of the name "champion".

In the business aspects of product. The law allows the direct products are of five kinds: cosmetics, health food, health care equipment, cleaning supplies, small kitchen appliances. Tianjin city five direct sales business products: Tiens company 3 class (cosmetics, health food, cleaning supplies) 70 products; Shang (4 kinds of cosmetics, health food, health care equipment, cleaning supplies) 26 products; jinshili good friend (2 kinds of cosmetics, health food products) 29 Kang Ting; 1 kinds of 23 kinds of products (cosmetics); the right to health 1 kinds of 13 kinds of products (cosmetics).

Two, the direct supervision with remarkable results

Standardize the development of Tianjin city of direct marketing, and on the levels of market supervision system of supervision according to law, the principle of promoting the development of the direct selling industry business development, the implementation of effective management are inseparable. The measures in place, appropriate method, the direct supervision of the Tianjin achieved initial results, the stable development of direct selling supervision.

Do a good job in the basic work, Tianjin established enterprise archives management. The market supervision departments at all levels according to the actual area, the establishment of direct management files corresponding; establish a profile of each enterprise, has the condition to establish the electronic archives. In addition, Tianjin city has established direct sales discussion system. Adhere to one or two times a year enterprise held responsible and marketing personnel to participate in the forum, to enterprise about some new policies and provisions of the relevant laws and regulations and the State Administration for Industry and Commerce issued, and put forward specific requirements. Participating enterprises to introduce their respective cases, exchange practices.

In strengthening the routine supervision, Tianjin city, focus on strengthening the following aspects: one is the supervision of enterprise operation payment system to meet legal requirements. Two is the direct recruitment to comply with the law, the law prohibits the recruitment of all types of personnel, to prohibit any form of breakthrough. Three is the major operational situation changes to the active report. Change the relevant enterprises direct selling enterprises equity and other major change of the registered items, the senior management of the personnel changes and other major, must report to the Council and the registration of industrial and commercial bureau timely. The four is forbidden to employ all kinds of sensitive personnel and team. Sensitive personnel have the adverse effect to industry shall employ; pay attention to identify the sales team to prevent all kinds of MLM tissue permeability to direct sales to.

To seize the key link, the focus of Tianjin City, to strengthen the supervision of direct selling enterprises of all types of meetings. The main contents: one is the review of the content. Including the authenticity, legitimacy report material, need to relevant content tips. Two is the site supervision. City Bureau and under the branches of on-site supervision. It includes the illegal acts, whether policy, whether in accordance with the reported in advance of the content, and the other in need of supervision. The three is not agreed to hold the reasons; at the same time, strengthen the inspection of the direct selling enterprises service network.

Three, increase the attack multi-level marketing efforts to purify the market environment

In 2014, the city banned a total of 695 marketing dens, education demobilization MLM participating personnel 4316 people, and filed a case 2, fines 150000 yuan, transferred to judicial organs for 16 people. To effectively curb pyramid schemes illegal and criminal activities of rampant momentum, pyramid retail personnel gradually reduced, without the occurrence of groups of MLM events affect social stability.

Four, strengthen the supervision to guard against the risk

Through the effective supervision, at present the Tianjin the direct selling industry has the following characteristics: one is the market of foreign capital enterprise monopoly situation change, domestic enterprises have gradually catch up with the trend. Two is the increasing number of businesses. Business volume increased, the number of employees increased business expanded area. The three is the increasing awareness of corporate social responsibility. On social donations, active, rich and colorful social positive energy transfer. Four is the management standard enterprise rising degree. In the design of the system, the daily management, personnel management and other aspects to pay more attention to in accordance with the law and regulations of management.

At the same time, direct selling enterprises operating in the process also exposed some problems: one is the multi-level pattern exists in the direct selling industry hidden. Illegal recruitment occurs from time to time, some enterprises authorized dealer or acquiescence marketing center, ultra vires replacement Corporation, the provincial branches unauthorized illegal recruitment of marketing personnel. The two is illegal training. Generally there is no advance in the website of the training plan, no record of training personnel list, some no recordings, sometimes there are advocating salespeople income situation. The three part is illegal merger and cooperation enterprise. Part of direct selling enterprises and suspected MLM business engaged in merger, reorganization, so that some suspected MLM companies put on the cloak of legitimate. Four is the enterprise's own business expansion and management lags behind, causing the problems and to hoard goods at low prices, the impact on the direct sales system, the existence of hidden dangers.

According to the direct selling market problems, the relevant departments of Tianjin city market and quality supervision and management committee responsible comrades said that in the future to strengthen the guidance of direct selling enterprises to fulfill their social responsibility: on the one hand to strengthen self-discipline of the enterprises. In product quality, personnel management, fair competition, consumer protection, information disclosure, combing seriously, find loopholes, timely and standardized, legal operation; on the other hand is to guide enterprises to standardize the operation, based on long-term development. Direct selling enterprises should conscientiously fulfill the social responsibility of enterprises, strictly abide by the state laws and regulations, operating in accordance with the law, regulating direct selling behavior, strengthen the direct selling activities management, is committed to fair competition, establish a corporate image, to maintain stability in the industry. At the same time, guide enterprises and employees disciplined development. Strengthen the education and management practitioners to guide relevant enterprises, to achieve self-esteem self-confidence, respect each other, creating a harmonious marketing environment. 

(original title: the implementation of effective supervision and promote the normative development)

Editor: Blue