CNDSN January 30th news  (Science Daily) in early January, the French L'Oreal group under Lancome brand officially launched air cushion type products, the product the first choice in the LVMH (MOET & CHANDON Hennessy - LV) under the group Sephora etc. part of France the domestic selling field sales. Lancome as Western beauty makeup the flagship brand, each new release is put up a pageantry in American and Europe at the same time, but this will be the product release limited in france. In this regard, the interpretation of cosmetic industry is Lancome, held by the product in the design of a number of links with South Korea amore Pacific Group cushion series products possible patent friction, so choose low-key small range into the market.

通过这一事件，业界认为，作为东方美妆理念的代表作品，气垫类产品在改变了韩国女性的化妆方式之后，已经开始悄然改变全球女性的化妆方式，一场革命从一个气垫的诞生开始了。

Through this event, the industry is of the view that, as one of the representative works of Oriental beauty makeup ideas, after air cushion products in changed South Korean women's make-up, has begun to quietly change the global women's make-up, a revolution from the beginning of the birth of a cushion.

基于创意的材料研发

Creative materials R & D Based on

2007年1月起，爱茉莉太平洋集团开始研发气垫类产品。为了开发一个比传统的管状或挤压式产品更易于携带使用的多功能防晒产品，爱茉莉太平洋对200种不同类型的海绵进行了3600余项测试，包括取自床上用品的乳胶至沐浴海绵等。经过不断的摸索实践，爱茉莉太平洋集团决定采用经过特别设计的聚氨酯海绵，并在海绵内加入含有包括粉底、防晒和护肤配方在内的化妆液。

In 2007 January, amore Pacific Group started to develop the air cushion type products. In order to develop a more easy to carry and use than the traditional tubular or extruded products multifunctional sunscreen products, amore Pacific conducted more than 3600 tests on 200 different types of sponge, including from the bedding of the latex to bath sponge etc.. Through continuous practice, amore Pacific Group decided to use after the polyurethane sponge specially designed, and join in the sponge contains the cosmetic liquid including foundation, sunscreen and skin care formula.

由于传统的女性化妆方式步骤很多，对于现代女性来说占用很多时间，同时在日常工作过程中补妆也存在一定难度。爱茉莉太平洋集团看似简单的研发成果事实上解放了现代女性在一天中花费在化妆上的很多时间。所以，当爱茉莉太平洋集团于2008年3月推出了艾诺碧水滢多效气垫粉凝霜（IOPE AIRCUSHION ）时，该产品在该年度内就热销共38亿韩元，并在2014年取得超过2000亿韩元的销售成绩，成为在韩国化妆品市场最畅销的产品之一。

Because many of the traditional women make-up steps, for modern women take up a lot of time, at the same time makeup in their daily work process also has the certain difficulty. The fact that the results of R & D amore Pacific Group of seemingly simple liberation of modern women spend a lot on the make-up of the time in a day. So, when amore Pacific Group in 2008 March launched the Aino Pik Ying multi effect of air cushion the cream to powder (IOPE AIRCUSHION), the product is selling a total of 3800000000 won in the year, and achieved more than 200000000000 won sales results in 2014, become one of the most popular in the South Korean cosmetics market products.

全球调查公司TNS Korea于2014年进行的调查发现，在被调查的近千名韩国女性消费者中，有75%使用过或正在使用气垫类产品。受访者选择使用气垫类产品的原因有两个：一是携带方便；二是容易快速使皮肤看起来很自然。该调查的结果显示，气垫类产品实际上已经改变了韩国女性的化妆习惯，大大减少她们在美妆上所花费的步骤和时间。

The survey found that global survey firm TNS Korea conducted in 2014, in nearly a thousand South Korean female consumers surveyed, 75% used or are using air cushion products. The respondents the option of using air cushion products there are two: one is convenient to carry; the two is easy to quickly make the skin look natural. The results of this survey show that, air products has actually changed South Korean women's make-up habits, greatly reducing the steps and the time they spend in the beauty of the.

专利保护下的技术升级

Upgrade under the protection of patent technology

自首次推出气垫类产品以来，爱茉莉太平洋集团为保证产品的品质，不断就产品材料、设计、内容物等方面进行升级改造。目前，无论是生产技术还是产品质量，现在的气垫类产品与最初面世的产品相比，科技含量明显提高。同时，为保护自主研发技术，爱茉莉太平洋集团已经就气垫类产品提交了114件相关专利申请，并在韩国、中国、日本、美国和欧洲注册了13项专利。其中，在中国提交了11个专利申请并完成了1项注册。

Since the launch of the first air cushion products, amore Pacific Group in order to ensure product quality, continuous product materials, design, content and other aspects of upgrading. At present, both the production technology and product quality, air cushion products now compared with the first available products, technology content is obviously increased. At the same time, for the protection of independent R & D technology, amore Pacific Group has been on the air cushion products submitted for 114 related patent applications, and registered 13 patents in Korea, Japan, and Europe, China American. Among them, in the Chinese submitted 11 patent applications and completed 1 registered.

2014年，爱茉莉太平洋集团成功将整个气垫类产品的生产流程完全改为自动化。这一新型气垫生产系统使爱茉莉太平洋集团在满足全球对气垫类产品日益增长的需求的同时可以严格把控产品质量。

In 2014, amore Pacific Group will be successful, the whole air cushion products of the production process completely changed into automation. This new type air cushion production system makes amore Pacific Group in meet a growing global demand for air cushion products at the same time can strictly control product quality.

继子品牌IOPE气垫类产品取得成功后，爱茉莉太平洋集团旗下众品牌推出具有不同功能特性的产品，如兰芝气垫BB霜、雪花秀采淡致美气垫粉底液、梦妆光采裸透气垫霜、悦诗风吟矿物质纯安动人气垫粉凝霜和伊蒂之屋珍珠亮白多效气垫霜等。截至2015年1月，爱茉莉太平洋旗下的13个品牌向亚洲和北美地区十多个国家，提供了共19种气垫类产品，一个气垫在短短几年内从韩国迅速扩张到全球市场。

Stepson brand IOPE cushion products success, amore Pacific Group under the brand launched with different functional properties of the product, such as the Laneige air BB frost, snow show mining light caused by the United States Air liquid foundation, Mamonde radiance bare ventilating pad cream, Innisfree minerals pure Ann moving air cushion the cream to powder and Edith house Pearl bright white multi effect of air cushion cream etc.. As of 2015 January, amore Pacific's 13 brands to more than a dozen countries in Asia and North America, to provide a total of 19 kinds of air cushion products, a cushion in a few short years from South Korea to expand rapidly into the global market.

Based on the Chinese market strategy

2015年1月21日，爱茉莉太平洋集团发布消息称，其旗下品牌气垫类产品在2015年1月全球累积热销将超过5000万件。爱茉莉太平洋旗下的气垫类产品在2014年全球销量与2013年同期相比增长105%，达到约2600万件，也就是说平均每隔1.2秒就有一个气垫类产品售出。

In January 21, 2015, amore Pacific Group announced that its brand air cushion products in 2015 January global cumulative sales will be more than 50000000 pieces. Air products amore Pacific under the banner of the global sales in 2014 compared with the same period in 2013 increased 105%, reaching about 26000000 pieces, which means that on average every 1.2 seconds there is an air cushion products sold.

作为爱茉莉太平洋集团最大海外市场，中华圈市场的气垫类产品销售额同比增长高达140%，极大地拉动了全球市场的增长。为满足中国市场需求，同时在战略上将中国市场作为全球市场发展的一个重要支点，爱茉莉太平洋集团于2014年10月宣布在上海投资兴建集生产、研发、物流等功能于一体的“爱茉莉上海美丽妆园”。

Amore Pacific Group as the biggest overseas market, the market of the cushion ring products sales rose as high as 140%, greatly stimulating the growth of global markets. In order to meet market demand at the same time in the strategy China, Admiral China market as an important global market development fulcrum, amore Pacific Group announced an investment in production, R & D, logistics and other functions in one of the "amore beautiful Shanghai Park in Shanghai in 2014 October makeup".

“爱茉莉上海美丽妆园”位于上海嘉定区马陆镇，总投资7.5亿元人民币，占地总面积为92787平方米，建筑面积为41001平方米。该园区配备全球标准运营系统及环保型设备，年均生产能力将达1.3万吨，约相当于年产1亿支产品，产能是爱茉莉太平洋原上海工厂的10倍。这也是爱茉莉太平洋集团迄今为止在韩国以外兴建的最大生产研发物流基地。

"Amore Shanghai beautiful makeup Park" is located in Shanghai Jiading District Malu Town, a total investment of 750000000 yuan, covering a total area of 92787 square meters, construction area of 41001 square meters. The park is equipped with global standard operating system and environmental protection equipment, the annual production capacity will reach 13000 tons, approximately equivalent to an annual output of 100000000 supporting products, production capacity is 10 times of amore Pacific original factory in Shanghai. This is also amore Pacific Group so far built in and outside of Korea the biggest R & D and production logistics base.

近10年来，爱茉莉太平洋中国区销售业绩年平均增长达47%。目前，中国市场的发展由集团旗下五大国际代表品牌雪花秀、兰芝、梦妆、悦诗风吟、伊蒂之屋主导，未来会根据品牌各自特点，继续开拓市场，以多渠道战略，覆盖更广大的市场，并在此基础上，努力寻求新品牌进入中国市场的机会。

In the past 10 years, amore Pacific China sales performance year average growth of 47%. At present, the development of the Chinese market dominated by the group under the five major international representative brand snow show, Laneige, Mamonde, Innisfree, Edith house, the future will be in accordance with their respective characteristics of the brand, continue to open up the market, with multi-channel strategy, covering a wider market, and on this basis, to seek a new brand to enter the Chinese market opportunity.

目前，全球化妆品企业排名前列的依然是包括欧莱雅集团、雅诗兰黛集团在内的欧美列强，但是韩国爱茉莉太平洋集团在不断根据亚洲女性皮肤特点，有针对性地开发产品并不断细化。与此同时，以气垫类产品为代表的亚洲力量已经一定程度上反过来影响欧美化妆品公司的产品开发和市场分布。由于东方美妆的核心理念在于对皮肤的保护，而不是单纯的遮盖瑕疵，随着科技的进步，亚洲化妆品企业在全球市场上起到的引领作用将必定不仅局限于一个气垫引发的革命。▲

At present, the global cosmetics enterprises ranking is still includes the L'OREAL group, Estee Lauder group, Western powers, but South Korea amore Pacific Group in the Asian women's skin constantly according to the characteristics of the exploitation of products and constantly refine. At the same time, the cushion products as the representative of the Asian powers have a certain extent adversely affect product development and market distribution of European and American cosmetics company. As the core concept of Oriental beauty makeup is the protection of the skin, and not simply to cover defects, with the progress of science and technology, leading the Asian cosmetics enterprises to play a role in the global market will not only confined to an air cushion revolution. *

（原标题：少花时间也靓丽）

(original title: spend less time is beautiful)

责任编辑：婉婉

Editor: Che Wan Wan