CNDSN January 9th news [] (China Business Times) in Changsha cold winter, the Green Biological Engineering Group Co., Ltd. (hereinafter referred to as green) giant man-made waterfall's breaking out, pour down, then the flow of the Yangtze River, into the sea.

刚刚在北京荣获“湖南省第四届全国优秀中国社会主义特色建设者”归来的绿之韵董事长胡国安在这片瀑布前沉思。

Has just won the "Hunan Province, the fourth national excellent Chinese socialist characteristics builders" return of the green chairman Hu Guoan in this falls before meditation in Beijing.

正有媒体将绿之韵10年的奋斗史看成是中国直销业从冬天走向春天的改革史，胡国安作为中国直销界唯一获得此项荣誉的代表，表明国家对直销企业的成长和发展寄予了厚望。但他却使劲地向我们摆手，他此刻要表述的观点是：我只是一滴水，与无数滴水汇在了一起，或化成雾、或结成冰、或变成雨，但我们的归宿只有一个：大海。

There are media will be green 10 years of struggle history as Chinese from winter to spring in the direct selling industry reform history, Hu Guoan Chinese direct selling industry as the only representative to receive the award, show that growth and development state of the direct selling enterprises expectations. But he struggled to us now to beckon with the hand, he expressed the view is: "I'm just a drop of water, with countless drops together, or into the fog, or ice, or into the rain, but we belong to only one: the sea.

此时，正是胡国安的企业经营哲学新著《水道渠成》一书全国热卖之际。

At this time, it is the business philosophy of "the book of Hu Guoan drains into the watercourse" a Book of the National hot occasion.

这本书的面世，被一些经济学人称国安为“民营企业家经营的智慧密码”。但胡国安却说，只是水的精神引导绿之韵走向强大、开放、专注。

This book was published, some economists say national security as "private entrepreneurs in business intelligence password". But Hu Guoan said, but the water spirit guide green to a powerful, open, attention.

“在我眼里，一滴水，就是全部的世界。在我心里，一滴水，就是世界的全部。”在他的背后，一河江水就像流动的密码，告诉着能读懂他的人。从小溪流出发，一直走到大河边，他以自己的方式，构筑起“绿之韵时代”的思想坐标。

"In my eyes, a drop of water, is the whole world. In my heart, a drop of water, all the world was." Behind him, a river flowing river like passwords, told to read his people. Starting from the stream, all the way to the river, in its own way, to build "green time" thinking coordinates.

少时愿望：拥有一双合脚的鞋

Less desire: to have a comfortable pair of shoes

与胡国安见面，吸引人的总是他的一双布鞋。这个平头的中年人，说话不紧不慢，时不时谦和地微笑着，犹如一条小溪从你眼前缓缓流淌。

And Hu Guoan meet, attract people always his a pair of cloth shoes. This flat middle-aged man, speak neither fast nor slow, sometimes smiling meekly, like a stream flowing slowly from your eyes.

话题自然从“这双布鞋”切入。46岁的胡国安，出身在湖南安化的大山之中，靠山吃山，田、地和山就是一家人全部的活计。家庭的重担，逼得十来岁的他成为“一个可以驾驭泥土、挣工分的标准劳动力”。

Topic nature from "this pair of cloth shoes" breakthrough. The 46 year old Hu Guoan, was born in Hunan Anhua mountains, backer has mountain, field, and the mountain is one family all work. The burden of the family, forcing teens he became "one can control soil, earn workpoint labor standard".

在那个特定的时代，这个16岁的标准劳动力最大的愿望就是能在务农时有一双合脚的布鞋。但那时任凭胡国安怎么努力，都没有办法让全家人吃饱，更不可能让自己的这个小小的愿望得以实现，这个阴影一直留到了现在。

In that particular era, wish the 16 year old standard labor is the greatest one pair of shoes in farming. But then let Hu Guoan how to work hard, have no way to let the whole family to eat, the more impossible to let this little desire to own to be realized, the shadow has been until now.

像那个时代所有的励志者一样。这个年轻人给自己造了一个梦：赚足够多的钱，让家人过上足够好的生活。

Like the time that all inspirational as. The young man made for himself a dream: to earn enough money, let the family to live a good enough life.

读高中时，他过人的商业才能开始显现，当时他的班主任一个月的工资才130多元，他和同学通过邮寄的方式，卖报纸上的种植、养殖致富信息，一天就赚了160元。

In high school, his extraordinary business can begin to appear, when his teacher a month's salary is only 130 yuan, he and his classmates by mail, planting, breeding information rich selling newspaper, a day to earn 160 yuan.

这就是这个年轻人最早的商业意识萌芽。

Commercial awareness budding this is the young man's earliest.

之后几年，这个小个子年轻人，不务正业地寻找一切可能的机会赚钱。安化盛产冬笋，但交通不便，信息不畅，不到20岁的胡国安瞅准了这个商机，在当地收购冬笋，再卖给常德一家罐头厂，短短一个寒假，3个同学一共挣了1万多元。后来，他又花千把块钱购买了当地唯一一台打字机，建起了安化县第一个打字行，而且生意兴隆。

After a few years, the small young man, work to find all possible opportunities to make money. Anhua is rich in bamboo shoots, but the traffic inconvenience, poor information, not to the age of 20 Hu Guoan took this opportunity, the acquisition of bamboo shoots in the local, and then sold to a Changde canned food factory, just a winter vacation, 3 students earned a total of more than 10000 yuan. Later, he also spend a thousand dollars to buy local only a typewriter, built in Anhua County in the first line of typing, and Business Flourishes.

这段“幼儿商学院”的经历对胡国安影响至深，他不仅懂得了投资的概念，理解了价格差，还学到了商业与科技的关系。

This "children's School of business" experience influenced Hu Guoan deeply, he not only to understand the concept of investment, understand price difference, the relationship between business and technology also learn.

1992年，胡国安大学毕业，分配到长沙某厅局机关当公务员，捧着“铁饭碗”，每个月有份稳定的收入，胡国安一下子从“农门”跳到了“龙门”。

In 1992, Hu Guoan university graduation, assigned to Changsha some agencies as civil servants, holding "a secure job", have a steady income each month, Hu Guoan suddenly from the "farm gate" jump to "Longmen".

像所有的成功企业家一样，胡国安听从改革开放后商海的召唤,毅然选择了辞职，只身南下投奔他那一场商海之梦。

Like all successful entrepreneurs, Hu Guoan obey the call to after the reform and open policy, resolutely resigned to his South, alone a sea of dreams.

此时，23岁的胡国安怀揣着仅有的800元钱，加入了第一波下海大军，南下深圳。

At this time, the 23 year old Hu Guoan with only 800 yuan of money, joined the first wave of the sea force, South Shenzhen.

不久，借“炒地皮”之风，他挖到了人生的第一桶金。也是在这个时候，他无意中接触到直销行业，成为一家外资公司的直销员。通过积累的人脉，短短6个多月又赚了一大笔钱。

Soon, borrow "land speculation" of the wind, he dug the first pot of gold of life. Also at this time, he accidentally exposed to the direct selling industry, became a Foreign capital company salespeople. Through the accumulation of contacts, a short span of 6 months and made a lot of money.

在2003年时，胡国安赢得了生命再次飞跃。他组建了绿之韵公司，很快，绿之韵迅速发展成为集团公司，拥有九大下属子公司，五大生产基地，涵盖保健、制药、日化、房地产、酒店、种植等众多产业，主要生产销售保健食品、化妆品和日用品三大系列共100多种产品。在全国各地加盟了6000多家分销店，拥有几十万人的庞大消费群体。

In 2003, Hu Guoan won the life once again leap. He formed the green company, soon, the green quickly developed into a group company, has nine subsidiaries, five major production bases, covering health, pharmacy, daily chemical, real estate, hotel, planting and many other industries, the main production and sales of health food, cosmetics and daily necessities three series a total of more than 100 kinds of products. All over the country to join more than 6000 stores, with hundreds of thousands of people a huge consumer group.

Find the goal at the water's edge

此时，这个三十出头的年轻人，手上已经有了5000多万元现金，他觉得可以开创一番自己的事业了，于是大刀阔斧地进入传统行业。先是做净水器生意，再投资3000多万元进行全国药品保健品的招商活动。

At this time, the thirty somethings, hand had about 50000000 yuan in cash, he thought that he could create a career for himself, then make snap into traditional industry. The first is to do water purifier business, then invested about 30000000 yuan to carry out the national pharmaceutical investment promotion activities.

这一次，幸运女神没有再眷顾他，几年间他屡战屡败，5000万元亏得一分不剩。

This time, the goddess of fortune did not favor him a few years, he have suffered repeated defeats, 50000000 yuan lose a minute left.

胡国安的事业连连遭受挫折，事业连同心境一下子从波峰跌到了谷底。

Hu Guoan's career suffered setbacks repeatedly, together with the state of mind of a sudden career dropped from peak to trough.

就在那个当口，他孤身一人回到了大山深处，回到了他生长的地方。

At that moment, he alone back to the depths of the mountains, went back to his place of growth.

胡国安对自己这10年的成败、起落做了深刻地思考，而这次“思考”，犹如一场炼狱，带来了凤凰般的涅槃。

Hu Guoan made a profound thinking about your 10 years of success or failure, landing gear, and the "thinking", just like a purgatory, brought the Phoenix nirvana.

看着家边的小九溪，他一遍遍地回忆走过的路。看似常人无法承受的打击，几天之后，随着溪水的涤荡，他竟释怀了。

Looking at the home side small Jiuxi, he again and again the memories of the road. Seemingly ordinary people cannot afford to blow, after a few days, with streams of wash, he relieved.

胡国安说，溪水告诉他，一个人，无论处于什么样的状态，历经多少磨难，只要明确奋斗目标，铿锵前行，就一定可以像“它”一样，完成从野山奔向大海的“伟业”。

Hu Guoan said, the stream told him, a person, no matter in what kind of state, after many hardships, as long as the clear goal, common sense before, will be like "it", completed towards the sea from the wild "albert".

这时，胡国安再次发现了一个市场的蓝海。他发现，当时75%的人群都处于亚健康状态，可以用什么方法来解决现代人的这一大难题呢？西医“有病治病”的治疗方法根本无法解决亚健康的问题，于是胡国安把目光投向了中医，在他看来，中医治疗是从“治本”入手，以调理身体各方面的均衡为主，是一种科学有效地改善人体机能的养生方式。

At this time, Hu Guoan once again found a BlueOcean market. He found that, when 75% people are in the sub healthy state, with what can the method to solve this problem of modern people? "With western medicine therapy cure" can not solve the fundamental problem of sub health, so Hu Guoan focused on traditional Chinese medicine, in his view, Chinese medicine treatment is from the "permanent" to start, to all aspects of physical conditioning balanced, is a scientific and effective improvement of human machine regimen.

经过一番思索之后，胡国安决定让绿之韵走发展民族中草药工业、弘扬中华千年养生文化的事业道路，运用现代科技将中国五千多年的养生文化及中医理论发扬光大，为解决人类亚健康服务。

After some deliberation, Hu Guoan decided to let the green to develop the national Chinese herbal medicine industry, promote Chinese millennium culture of health career path, use modern technology to carry forward China five thousand years of health culture and the theory of traditional Chinese medicine, in order to solve human sub health service.

“绿之韵所倡导的健康，特指人的一种状态，一种基于机体功能正常和外在的美感而自然流露出的活力和自信的状态，而不局限为单纯的机体无病这种传统狭隘的理解。绿之韵的目标，就是通过我们的产品和服务带给广大人群这样一种和谐、自然的健康。”胡国安这样阐释自己的企业向人们所宣导的一个全新的健康理念。

"Green advocates a state of health, especially the state of man, energetic and confident reveals the nature and based on a normal body function and external beauty, but is not limited to simple body disease free of the traditional narrow understanding. Green goals, is through our products and services to the vast number of people so that a harmonious, natural health." A new concept of health Hu Guoan so explain their own enterprises to the people implore.

5000万元买来教训，换来向盲目投资的告别，他要踩着用钱铺成的经验之路，开始新的马拉松。2004年，他在长沙租下一间150平方米的办公室，七八个人，扛起了绿之韵的大旗。此时的他，已经退掉了年轻时那股浮躁，认真地总结以往的失败，寻求改变。

50000000 yuan to buy a lesson for blind investment, to bid farewell, he will tread into experience with Qian Pu Road, start a new marathon. In 2004, he rented 150 square meters next office in Changsha, seven or eight people, took the green flag. He has been away, young of the impetuous, conscientiously sum up the past failures, seeking to change.

以往的做法是“大广告、大投入、大声势”的烧钱模式，一旦砸下去没有结果，就会造成资金链的断裂。在胡国安带领下，创业团队前往上海考察，结合3年的经验，创新了经营模式。重要的是，胡国安拥有了做传统保健品招商剩下的两款好产品。他认为，中华民族五千年的养生文化结合中医，用高科技手段改善人们越发普遍的亚健康状况，一定具有广阔的市场。

The previous approach is a "big, big, big momentum of advertising investment" money burning mode, once hit down no results, the fracture will cause capital chain. Hu Guoan in the lead, entrepreneurial team to visit Shanghai, with 3 years of experience, business model innovation. Importantly, Hu Guoan has made the traditional health care products the rest of the two good products. He thinks, five thousand years of Chinese culture of health with traditional Chinese medicine, improve people more common sub health status using high-tech means, must have broad market.

Get the first direct selling license in Hunan Province

2010年9月15日，商务部正式发布绿之韵获牌消息，绿之韵喜获湖南省第一张直销牌照，绿之韵是唯一一家允许在湖南开展直销业务的内资直销企业。

In September 15, 2010, the Ministry of Commerce issued a formal green licensing message, green won the first direct selling license in Hunan Province, the green is the only one allowed to conduct direct sales business in Hunan's domestic direct selling enterprises.

绿之韵作为我国中西部地区的优秀企业，此次获牌可谓意义重大。从中国直销批牌企业地图来看，以前所批企业都集中在东部、东南部，而中部、中西部、西南部、西北部都是直销企业的空白地区。绿之韵此次获牌开启了中国直销布局中西部的序幕。

Green as the excellent enterprise in China's central and western regions, the licensing is significant. From the Chinese direct batch of brand enterprises map view, previously approved enterprises are concentrated in the East, Southeast, Midwest, and the central, southwest, northwest is the blank area of direct selling enterprises. The green of the licensing and opened a direct Chinese layout in the midwest.

拿到牌照的绿之韵当然激动非常，因为所有人的努力都得到了回报。这不但是绿之韵的胜利，而且是湖南医药产业的重大胜利，更证明了绿之韵七年磨一剑，最终在企业实力、经营管理、社会责任承担等方面取得的一系列成果。

Get a licence green of course excited, because all the efforts are rewarded. This not only green victory, it is a major victory of Hunan's pharmaceutical industry, but also proved that the green seven years grinding sword, a series of achievements in the final strength of enterprises, management, social responsibility etc..

胡国安表示：“2010年绿之韵如愿申牌成功，是国家和行业对绿之韵7年来沉稳布局、悉心建设的全面肯定。我们终于成为中国直销市场的1/26，这是全体绿之韵人期盼已久的一刻。不管获牌前还是获牌后，绿之韵永远都坚持规范经营，在获牌前这是条件，在获牌后这是竞争力。”

Hu Guoan said: "in 2010 the green get Shen brand success, is the national and industry on the green 7 years steady, careful layout of construction in full affirmation. We finally become Chinese direct selling market 1/26, this is all green people long-awaited moment. No matter before or after the licensing licensing, green always adhere to standardized operation, in the licensing conditions before it is licensed, in after it is competitive."

从申牌到获牌，从公布到庆典，绿之韵秉承着一贯的稳健节奏，没有华丽的庆祝，没有大势的宣导，如此低调的处理，让绿之韵的企业形象越来越有大企业宠辱不惊的气质，显示出实干型企业“动则万马奔腾”的水的风格。

From card to obtain a card from Shanghai, announced to the celebration, the green uphold the steady rhythm consistent, not gorgeous celebration, no trend of the awareness, treatment so low-key, let the green image of enterprise is more and more big enterprise unmoved either by gain or loss of temperament, show a work - oriented enterprises "is Ten thousand steeds gallop." water style.

2012年5月，绿之韵再获商务部批准，直销区域扩增内蒙古、辽宁、吉林、山东四省;时隔一年，又新增湖南株洲市(荷塘区、芦淞区、石峰区和天元区)直销区域，总获批直销产品已达54款。

In 2012 May, green won the approval of the Ministry of Commerce direct amplification of regions of Inner Mongolia, Liaoning, Jilin, Shandong Province, four; a year later, and the new Hunan Zhuzhou city (Hetang District, Lusong District, Shifeng District and Tianyuan District) regional sales, the total approved direct product already amounted to 54.

2010年至2012年，绿之韵历经拿牌、转型、蓄势三大拐点，期间，人才梳理、产品升级、品牌推广、管理规范、资源整合等阶段都成绩显著。不难看出，绿之韵正苦练内功，加速备战，不断积蓄能量，以全速前进的状态、充分的准备和更坚实的基础迎接即将到来的第二次腾飞契机。

From 2010 to 2012, the green cards, after transformation, gaining three big inflection point, period, remarkable talent carding, product upgrades, brand promotion, management norms, resources integration stage achievement. It is not difficult to see, the green is hard to benefit the internal organs, to accelerate the preparation for, and constantly energy savings, to base at full speed of the state, fully prepared and more solid meet second upcoming takeoff opportunity.

到目前为止，绿之韵只在全国9个省份开设了分公司。每一个市场的分公司、专卖店、服务机构，从选址、装修，到人员培训，都严格按照直销法律法规要求，统一公司总部标准，达到标准后才能开张。销售人员也必须通过严苛的教育培训。

So far, the green only 9 provinces in the country opened a branch. Branch, every market stores, services, from site selection, decoration, personnel training, in strict accordance with the requirements of laws and regulations of direct selling, the headquarters of the Unifi Inc standard, up to standard can be opened. Sales staff must also be through education and training rigorous.

欲速则不达，慢发者先至。这样的慢，保证了绿之韵良好的口碑。这样的慢，保持了选择绿之韵直销员的利益，保障了销售队伍的稳定性，也让绿之韵的消费者利益得到了保护。

More haste, less speed., slow first to. Such a slow, ensure the green good reputation. Such a slow, keep the choice of green the interests of salespeople, guarantee the stability of the sales team, but also to let the green consumer interests are protected.

水智慧，绿之韵经营智慧的魂

The water of wisdom, the green management wisdom soul

胡国安与水有缘。从雪峰山中涌出的小九溪，曾洗涤过他的内心；从益阳的资江、到长沙的湘江、再到浏阳，水裹挟着他一路成长。直到今天，无论在国内还是国外，胡国安每天都会关掉手机，花两个小时在河边散步，静静地思考，这个习惯保持了10年。

Hu Guoan had an affinity with water. From the Xuefeng mountain poured out of the small Jiuxi, had washed his heart; from Yiyang to Xiangjiang, Zijiang, Changsha to Liuyang, water carried him all the way to grow. Until today, whether at home or abroad, Hu Guoan every day will turn off the mobile phone, takes two hours to take a walk along the river bank, quietly thinking, the habit for 10 years.

他始终都在参悟水的奥妙，并将悟出的道理深深地刻在绿之韵的企业文化之中。

He is always in the Enlightenment of water in it, and will realize the truth deeply engraved in the green enterprise culture.

在水的流淌中，它从溪流出发，不断吸收，从小到大直至成江河湖海。这被胡国安称为“水携万物向前”，一个都不能少。公司确立了“董事长面试制度”，每一个入职员工，最后一道环节都要由胡国安亲自面试，了解“准员工”的工作经历、教育背景、性格心态等，以便日后管理中对人事部门提出培养、使用的建议。

In the water flowing in the streams, it from starting, constantly absorbing, from childhood until into the rivers and lakes. This is called by Hu Guoan "water articles things forward," not one less. The company has established "the chairman of an interview system", every employee, the last link must be by Hu Guoan personally interview, understand the "prospective employees" work experience, education background, personality psychology, so that in the future management of the personnel department, using the proposed training suggestion.

他始终要求自己与员工打成一片，包括与他们一起吃饭、聊天、打球，每次开大会，他不在台上夸夸其谈，而是静静地站在员工后面，倾听他们的声音。100多名员工的生日，他都能记住，并让秘书列好“生日表格”，在员工生日前两天提醒他。

He always asked myself and become integrated with employees, including and they eat together, chat, play basketball, every time the meeting he indulge in verbiage, not in the stage, but stood quietly behind the staff, listen to their voice. More than 100 employees birthday, he can remember, and ask the Secretary listed "birthday table", remind him two days before the staff birthday.

10年前，绿之韵寄托着万众的美好希冀顺势创始;10年后，绿之韵企业声誉鼓角相闻。10年的文化传承、10年的品质铸就、10年的创新求变、10年的责任坚守，造就了绿之韵的厚重底蕴和羽翼丰满，稳重、大气、处心有道、行己有方的企业特质在当今民族企业之林卓尔不群。

10 years ago, the green pinned much of the good wish of homeopathic founding; 10 years later, the green corporate reputation Jiao wen. Cultural heritage, 10 years 10 years 10 years cast quality, innovation, responsibility to adhere to 10 years, creating a green thick foundation and full-fledged, sedate, air, heart Youdao, for oneself well characteristics of enterprises in today's national enterprises in the forest rise above the common herd.

得“道”者多助，水“道”然渠成。已逾不惑之年的胡国安，把敢于梦想、爱心饱满、白手起家、年轻有为等“绿之韵现象”，与自己成就一生的智慧密码紧紧地拴连在了一起。▲

"Tao" more help, "Tao" natural drainage into the water. Over the age of 40 Hu Guoan, to dare to dream, full of love, start empty-handed, young and promising "green etc. phenomenon", and his lifetime achievement Wisdom password tightly tied together. *

（原标题：胡国安：水告诉我答案）

(original title:Hu Guoan:Water Wisdom is the resgreen group management wisdom soul )

责任编辑：婉婉

Editor: Che Wan Wan