CNDSN February 12th news (Sohu IT) along with the South Korean media reports, questioned Hai Tao purchasing this in Chinese by numerous users accept electric form gets more and more.

国内电商渠道的海淘业务究竟是否真货？人肉代购的形式是否就不会买到假货？带着这些问题，搜狐IT日前对韩国首尔的化妆品市场进行了摸底调查。

Domestic business channel sea Tao business whether the real thing? Human purchasing form does not Maidaojiahuo? With these questions, Sohu IT recently cosmetics market in Korea Seoul were thoroughly investigated.

比免税店价格更低的韩妆不靠谱

Lower prices than the duty-free shop makeup is not reliable

事情的导火索韩国专利厅日前在韩国本土查获了一处假货制造窝点，虽然该窝点已被关闭，但仍有超过10万张假冒丽得姿面膜消往大陆市场，其中多数是通过代购、海淘等电商渠道流入。

Things off the Korean Patent Office recently in the Korean seized a fake manufacturing dens, although the dens have been closed, but there is still more than 100000 pieces of counterfeit Lide posture mask go to the mainland market, most of them through the purchase, such as electric business channel flows into the sea of amoy.

据韩国YTN新闻报道，涉案窝点已经制造了26.6万张丽得姿针剂补水面膜，市场价约合人民币450万元，涉嫌制造并流通假冒面膜的蔡某等4人已被立案调查。报道称，蔡某等人在韩国京畿道创办工厂，生产假冒丽得姿面膜，假货添加了苯氧乙醇等对人体有害的防腐剂成分。

According to the South Korean YTN news, involved in the dens already made 266000 Zhang Li posture injection mask replenishment, the market price of about 4500000 yuan, suspected of manufacturing and circulation of fake mask 4 Chae has been placed on file for investigation. The report says, Cai Mou founded the factory in South Korea Gyeonggi Province, production of fake Lide pose fake mask, add preservatives ingredients phenoxy ethanol and other harmful.

韩妆品牌It’s skin一位工作人员表示，建议用户去乐天、机场这样的大型免税店或品牌直营的形象店购买正品韩妆。对方透露，韩妆品牌在本土有明确的指导价格，针对外国人的免税店化妆品价格比韩国本土的价格要低，如果用户在购买到的化妆品价格比免税店更低的话，就需要留意购买的化妆品是否正品。

Korean cosmetics brand It 's skin said a staff, purchase authentic Korean cosmetics suggest the user to large stores such as Le Tian, the airport duty-free or straight battalion store brand image. The other said, Korean cosmetics brand has a clear guide prices at home, against foreigners duty-free cosmetics price must be lower than the local Korean price, if the user in the cosmetics to the purchase price lower than the duty-free shop, you need to pay attention to buy cosmetics is genuine.

另一位熟悉韩国化妆品市场的人士告诉我们，随着近年来韩流在中国的流行，吸引了大批中国游客赴韩旅游、采购，人肉代购这种形式也开始风靡起来，但由于产量有限，很多韩国化妆品在本土都出现销量紧张，更遑论大量供给中国市场。巨大的需求与产量严重不足的供给，给假货制造留下了空间。目前即使在明洞这样的市场中也已经出现假货。

Another person familiar with the Korean cosmetics market sources told us, along with the recent years of Korean in China popular, attracting a large number of China tourists travel to Korea, procurement, human purchasing this form also become popular, but because of limited production, many South Korean cosmetics sales in local appear nervous, not to mention a large supply Chinese market. Demand and huge productivity is seriously insufficient, the space left to fake manufacturing. At present, even in the open this market has appeared in a fake.

售卖假货在韩国是要承担刑事责任，但是很多中国游客认为在韩国本土购买的化妆品全都是真的，不会辨别和投诉，这给很多售卖假冒化妆品的人以可乘之机。该人士透露，很多中国游客都是在韩国短期旅游，买了假货而不自知。

The sale of fake should undertake the criminal responsibility in South Korea, but a lot of Chinese tourists think buy in the local Korean cosmetics is true, not discrimination and complaints, this gives a lot of counterfeit cosmetics to advantage. The sources, many tourists are in South Korea Chinese short-term travel, buy a fake and not even know it.

“这种情况下，一些化妆品店铺只把假货卖给中国人，反正中国游客也不会去投诉。”该人士如是说。

"In this case, some cosmetics shops only sell the fake Chinese, anyway China tourist never to complain." This personage says.

聚美优品高级副总裁刘惠璞透露，此前曾有用户投诉聚美售假，理由是在聚美购买到的化妆品与在韩国本土购买的同一款化妆品使用效果有差异，最后聚美将两个产品发给韩国品牌商后，鉴定的结果反而是那微用户在韩国购买的化妆品是假货。

Jumei Youpin senior vice president Liu Huipu said, previous user complaints poly beauty is fake, the reason is the use of the effect is the same as a cosmetics in the us to buy cosmetics and in the Korean purchase have differences, poly beauty will last two products to South Korea brands, identification results instead is that micro users in South Korea to buy cosmetics are fake.

揭秘假货生产链

Secret fake production chain

“就拿这次出事的丽得姿面膜来说，他们的产品全部采用日本生产的面膜纸，而这种纸张只供给日本和韩国的部分化妆品品牌，产量非常低，这导致就算在韩国，丽得姿面膜也长期处于缺货的状态。我们一次也只能拿到几千片，现在我们正在说服丽得姿扩建工厂增加品类来缓解供货问题。”刘惠璞告诉我们。

"Take this accident Lide posture mask, their products all adopt the mask of paper made in Japan, and this paper only supply part of the cosmetics brand in Japan and South Korea, the yield is very low, which leads to even in Korea, Lide pose facial mask also long-term in a state of shortage. Once we also can get thousands of pieces, now we are persuaded Lide posture factory expansion increase category to relieve the supply problem." Liu Huipu tells us.

不过，与刘惠璞说辞相悖的是，丽得姿面膜在淘宝、微商等平台上却长期货源充足，而价格更是从几元到几十元不等，其中淘宝平台销量最大的丽得姿面膜月销量更是超过8200片。

However, with Liu Huipu rhetoric is contrary, Lide posture mask in the Taobao, micro business platform is the long-term supply of adequate, but the price is ranging from a few dollars to tens of dollars, which Taobao platform for sales of the largest Lide posture mask month sales are more than 8200 tablets.

从丽得姿品牌直购的聚美优品高管在抱怨缺货，而国内B2C电商平台上为何却货源充足？

From Lide posture brand direct purchase of Jumei Youpin executives complaining of out of stock, but the domestic B2C business platform on why can supply adequate?

不能说C2C平台上没有真货，但据某电商平台的内部统计数据报告，通过C2C渠道销售的海淘代购化妆品中有超过5成的都是假货。事实上，朋友圈代购与海外直邮这些海淘方式已经被业内公认为是售假温床。

Can't say no genuine C2C platform, but according to internal statistics report of a business platform, through the C2C channel sales sea Tao purchasing cosmetics has more than 5 into are fake. In fact, the circle of friends and overseas purchase direct mail these sea Tao way has been recognized as the industry is fake hotbed.

谈及这次大量假货流向大陆的影响时，丽得姿一位工作人员表示，十分担心这些假货会影响丽得姿在中国的品牌形象，目前丽得姿正在全力配合韩国专利厅对假货的调查，而韩国方面也已向中国申请联合查扣这批假货。

Talking about the effects of this large number of fake flows into the mainland, Li Zi said a staff, very worried that these fake affect Lide posture in Chinese brand image, attitude is to fully cooperate with the investigation of current lide to fake the patent office in South Korea, South Korea also has to apply for a joint China seized this batch of fake.

据透露，目前海淘韩国化妆品的假货来源有两种，一种是在中国珠三角地区生产后直接运往韩国，随后再从韩国运回大陆。另一种更为隐蔽，在韩国本土生产后一部分销往明洞、东大门等市场，再由留学生或游客以海外直邮或人肉代购的形式带回带路，另一部分则通过外贸公司发往大陆。

According to reports, there are two kinds of clean sea South Korean cosmetics fake sources, one kind is the production in the Pearl River Delta region China transported to South Korea, then shipped back to the mainland from South korea. Another more subtle, in the Korean production part sold to Myeong Dong, Dongdaemun market, again by students or visitors to overseas mail or human purchasing form back to lead the way, another part is sent to the mainland through foreign trade company.

相关数据显示，2013年中国海淘市场交易额突破了767亿元人民币，预计到2018年中国海淘的市场规模突破万亿。另一方面从制造成本上看，化妆品的利润高达90％以上。迅速增长的海淘市场与化妆品的牟暴利，造成了目前国内海淘假货的乱象丛生。▲

Relevant data shows, trade volume in 2013 China sea Tao market exceeded 76700000000 yuan, is expected to market size in 2018 Chinese breakthrough sea washes trillion. On the other hand, manufacturing cost point of view, cosmetic profits as high as 90%. The sea washes and cosmetics market the rapid growth of Mou profiteering, resulting in the current domestic sea Tao fake chaos. *

（原标题：海淘代购化妆品再受质疑 韩国假货多数流向中国内陆）

(original title: Sea Tao purchasing cosmetics to be questioned Korea fake most of the flow of China inland)

责任编辑：宝蓝

Editor: Blue