【直报网1月22日讯】（北京商报）环境污染问题在激活空气净化器市场的同时，也将有望改善国内吸尘器用户规模低的行业难题。北京商报记者日前获悉，吸尘器市场上开始兴起了去除PM2.5的产品，同时一些厂商也在加大吸尘器净化PM2.5功能宣传。在业内专家看来，随着用户对环境重视程度的上升，通过叠加空气净化器的功能，吸尘器行业有望迎来用户规模的快速增长期。

CNDSN January 22nd news (Beijing daily) the problem of environmental pollution in the activation of air purifier market at the same time, will also be expected to improve the domestic vacuum cleaner user scale low industry problem. Beijing Commercial Daily reporter recently learned, vacuum cleaner market began to emerge of the removal of PM2.5 products, at the same time, some manufacturers are also increasing the vacuum cleaner to purify PM2.5 function. It seems that in the industry experts, with the user attention degree rises on the environment, through the superposition of air purifier function, the vacuum cleaner industry is expected to usher in a period of rapid growth of the scale of users.

国内市场普及率不足5%

The domestic market penetration rate of less than 5%

相比其他小家电产品来说，吸尘器尽管在国内发展了十多年时间，但市场普及率却一直处于低水平状态。小狗电器创始人檀冲日前在接受北京商报记者采访时指出，现阶段吸尘器在国内的市场普及率仍不足5%，市场潜力巨大。

Compared to other small household electrical appliances, vacuum cleaner in China developed more than ten years, but the market penetration rate is still in low level. The puppy electronics founder Tan Chong pointed out recently in an interview with the Beijing Commercial Daily reporter, at present stage cleaner in the domestic market penetration is still less than 5%, the market potential is enormous.

据了解，灰尘、细小颗粒物通常是人们在打扫卫生时最为讨厌的东西，其不仅会影响室内清洁，对电器等设备造成影响，还会危害人们的身体健康。而吸尘器则可以通过强大的吸入气流将灰尘收集起来，便于清扫与整理，并具备省力、快捷而且彻底等特点，使得吸尘器成为欧美国家家庭必备电器。数据显示，在美国、日本等国家，早在上世纪90年代末，吸尘器的普及率就超过了90%。

It is understood, dust, small particles are usually people in cleaning the most hated thing, it will not only affect the indoor cleaning, affect electrical equipment, also do harm to people's health. The cleaner can be through the powerful suction airflow collects dust, easy to clean and tidy, and has labor saving, fast and thoroughly and so on, which makes the cleaner into a family of Europe and the United States necessary appliances. Data shows, in USA, Japan and other countries, in the early 90's of the last century, the popularization of cleaner rate of more than 90%.

谈及国内市场和国外市场普及程度为何差异如此之大，檀冲表示，主要原因有两方面，一方面是，一直以来中国用户清理房屋都是用扫把和墩布，大多数消费者还并没有习惯使用吸尘器产品。另一方面则是，国内大城市生活节奏太快，消费者往往没有时间和精力去打扫卫生，尤其是年轻群体，也正是因此市场上近年来机器人扫地机开始兴起。

Refer to the domestic market and foreign market penetration why so much difference, Tan Chong said, there are two main reasons, on the one hand, has been China users to clean up the house are using a broom and mop, most consumers have not accustomed to using cleaner products. On the other hand, the domestic big city life is too fast, consumers often have no time and energy to clean sanitation, especially in younger age groups, it is also the market in recent years, began the rise robot sweeper.

国产品牌力压外资品牌

Beat foreign brands of domestic brands

国内吸尘器市场产品质量良莠不齐的现状也是影响行业发展的又一因素。据了解，吸尘器产品看似体积小、材料较为单一，然而相比电饭煲、微波炉等小家电产品来说，吸尘器分类繁多，有家用卧式吸尘器、除螨吸尘器、车载吸尘器、商用干湿一体两用桶式吸尘器、无线推杆式吸尘器等等。这种结构的多样性，决定企业想要生产出优质产品并不简单。

Another factor in the development of the domestic vacuum cleaner market product quality uneven, some good and some bad situation also affect the industry. It is understood, cleaner product seemingly small size, material is single, but compared rice cookers, microwave ovens and other small household electrical appliances, vacuum cleaner, classification of various household cleaner, vacuum cleaner, in addition to mites, car vacuum cleaners, dry one dual-purpose barrel type dust collector, wireless push rod type dust collector etc.. The diversity of this structure, determine the enterprise want to produce high quality products is not simple.

“吸尘器水很深的，要想做好，并不容易”，檀冲告诉北京商报记者，除了细分品类多之外，吸尘器产品还存在很多互相矛盾的问题。如最基本的吸尘效果与声音、温度的关系，大吸力往往能够清洁更彻底，然而同时其与电机功率和噪音在一定程度上成正比，这便涉及到降低噪音，目前最普遍的做法是将这些发声部件包裹，通过风道设计来降低噪音，这样又会形成另一个问题，就是温升，而这种类似矛盾还有很多很多。

"Cleaner water is very deep, want to do good, not easy", Tan Chong told the Beijing Commercial Daily reporters, in addition to subdivide multi category, cleaner products still exist many contradictory problem. Such as the relationship between the dust suction effect the most basic and sound, temperature, large suction are often able to clean more thoroughly, but also with the motor power and noise to a certain extent is proportional to, this will involve the noise reduction, the most common approach is to be the vocal parts package, to reduce noise through the design of the wind, so will create another problem, that is the temperature rise, and this kind of similar conflicts and many.

事实上，正是凭借着技术创新和产品可靠性优势，在国内吸尘器市场上，国产品牌力压戴森、飞利浦、伊莱克斯等国际家电巨头，市场表现强势。据天猫数据魔方显示，在2014年的“双11”当天，吸尘器领域小狗电器销售额高达2967万元，排名第一，飞利浦和戴森排名第二第三，销售额分别为796万元、631万元。

In fact, relying on technological innovation and product reliability advantages, in the domestic vacuum cleaner market, domestic brands, such as Philips ahead of Dyson, Electrolux international home appliance giant, the strong performance of the market. According to the Tmall data cube display, in 2014 the "double 11" that day, the cleaner areas puppy appliance sales reached 29670000 yuan, ranking the first, Philips and Dyson ranked second in third, sales were 7960000 yuan, 6310000 yuan.

净化PM2.5或成发展新机遇

Purification of PM2.5 or the new opportunity of development

产品创新发展往往和市场存在紧密的联系。在中国家电商业协会营销委员会执行会长洪仕斌看来，之所以目前吸尘器行业市场混乱，主要是因为整个行业发展成熟度不高，产业集中度相对较低，用户市场培育仍是当下行业发展主要难题。

There is close relationship of product innovation and market development tend. It seems that in China appliance business association Marketing Committee executive chairman Hong Shibin, the reason for the vacuum cleaner industry market confusion, mainly because of the development of the whole industry maturity is not high, the degree of industrial concentration is relatively low, the user market cultivation is still the current industry development the main problems.

而随着消费者对室内空气重视程度提高，去除PM2.5的理论有望改善吸尘器行业这一难题。北京商报记者日前发现，吸尘器行业如今正在搭载室内空气净化PM2.5的理念，戴森日前便在众多平台上宣传吸尘器能够净化PM2.5。而在百度页面上也显示“英国戴森以创新科技，吸附家中沉积的PM2.5”。

But with consumer attention degree to improve the indoor air, the removal of PM2.5 theory is expected to improve the problem of vacuum cleaner industry. Beijing Commercial Daily reporters recently discovered, vacuum cleaner industry are now equipped with indoor air purification PM2.5 philosophy, Dai Sen was recently in many platform propaganda cleaner to purify PM2.5. In Baidu page also shows the "British Dyson with innovation of science and technology, deposition or adsorption of home PM2.5".

谈及吸尘器去除PM2.5的发展，业内专家表示并不奇怪。在洪仕斌看来，不管是净化PM2.5还是清洁室内的环境，从室内清洁的角度来看，吸尘器和空气净化器并不矛盾。另外，吸尘器和空气净化器两者在产品的结构上也存在很多共同点。如都通过电机形成空气流动，产品内部设置过滤型结构。这种结构的类似性说明了吸尘器去除PM2.5是存在可行性的，至于如何推广到整个行业，则仍需龙头企业和政府部门、用户共同来推进。▲

Talking about the development of removal of PM2.5 cleaner, industry experts say is not strange. Look in Hong Shibin, no matter is the purification of PM2.5 or the clean indoor environment, from the perspective of indoor cleaning, vacuum cleaners and air purifiers are not contradictory. In addition, cleaners and air purifiers both in the structure of the product also has a lot in common. Such as through the motor form air flow, product is arranged inside the filter type structure. This structure is similar to illustrate the cleaner removal of PM2.5 is the presence of feasibility, as to how the extended to the entire industry, will still be leading enterprises and government departments, the user together to promote. *

（原标题：吸尘器市场迎来第二春 中国市场普及率不足5%）

(original title: Vacuum Cleaner market ushered in the spring of second China market penetration rate of less than 5%)

责任编辑：宝蓝

Editor: Blue