CNDSN July 1, news (to beauty cosmetics net investment) recently, including Beijing, Shanghai, Guangzhou, Tianjin, Chongqing, Dalian, Xiamen, Qingdao, Shenzhen, Shenyang, Changchun, Harbin, Nanjing, Hangzhou, Jinan, Wuhan, Chengdu, Xian, Kunming and other 19 cities Association (the Council, the Consumer Protection Commission), jointly issued the "skin care products consumer behavior survey report". In the survey of consumer channels, nearly 70% of users said they do not accept the circle of friends to buy skin care products".

《报告》显示，年龄在18岁至40岁的消费者对护肤品的关注度较高。统计显示，有46.96%的消费者平均每月购买护肤品的支出为100元-500元，38.19％的消费者在100元以下，11.10％的消费者在500元-1000元，另有3.75％的消费者每月支出在1000元以上。

"The report" shows that the age of 18 to 40 years of age for consumers to pay more attention to skin care. Statistics show that the monthly average consumer 46.96% buy skin care spending 100 yuan - 500 yuan, 38.19% of consumers in 100 yuan of the following, 11.10% of the consumers in 500 yuan to 1000 yuan, otherwise 3.75% of consumers monthly expenditure in 1000 yuan of above.

6月1日，我国降低护肤品进口关税税率高达60%，但59.97%的消费者不知道关税下调能给自己节省多少钱；另有70.95%的消费者表示关税下调对自己选择护肤品影响不大。数据说明，消费者对于护肤品价格的敏感度正在降低。

June 1, China reduced skin care products import tariff rates as high as 60%, but 59.97% of consumers do not know tariff reduction can save yourself how much money; otherwise 70.95% of consumers said tariffs on their choice of skin care products have little effect. Data shows that consumers are reducing the price of skin care products.

随着电商的崛起，护肤品销售渠道走向多元化，一些快速触网企业尝到了销售增长的甜头，与此同时，还诞生了一批网络品牌护肤品。但是无论销售渠道怎样变化，放心、实惠都是消费者最关注的因素。调查显示，除商场、超市、化妆品专卖店仍是消费者最常使用的护肤品购买渠道外，有42.83%的消费者还会经常通过网购平台选择护肤品。

With the rise of the electricity supplier, skin care product sales channels, diversified, some quick OCS enterprise tasted the sales growth of sweetness. At the same time, but also the birth of the a group of network brand of skin care products. But no matter how the change in the sales channels, rest assured that the consumer is the most concerned about the benefits of the factors. Survey shows that in addition to shopping malls, supermarkets, cosmetics store is still the most commonly used skin care products consumers buy channels, there are 42.83% of consumers will often choose to buy skin care products through online shopping platform.

随着“微商”的兴起，通过微信朋友圈销售护肤品越来越普遍。但事实上，67.22％的消费者表示“不愿意通过微信朋友圈购买护肤品”，仅有7.68％的消费者喜欢通过朋友圈购买。同时，电视购物渠道也不让人放心，仅有4.30%消费者经常通过电视购物购买护肤品。▲

With the rise of micro business, through the micro channel circle of friends to sell skin care more and more common. But in fact, 67.22% of consumers said, do not want to buy skin care products through the micro channel circle of friends, only 7.68% of consumers like to buy through the circle of friends. At the same time, the TV shopping channel is not reassuring, only 4.30% consumers often buy skin care products through TV shopping. 3

（原标题：消费渠道调查 近七成网友不愿通过朋友圈购买护肤品）

(original title: consumer channel survey nearly 70% of users do not want to buy skin care products through the circle of friends

责任编辑：小申

Editor: small Shen