【直报网6月8日讯】（北京晨报）PM2.5去除率>99%、美国权威部门认定、中德合作……随着空气质量引发关注，空气净化器市场也火爆得让人眼花缭乱。但市工商局日前通报，一项净化类产品的整治中发现净化器认证资质混乱、虚标数据、夸大宣传。业内专家表示，消费者在挑选净化器时，不要盲目追求高价格、洋品牌，实际上一般净化器的合理价格应在3000元以内。

CNDSNJune 8th (Beijing Morning Post) PM2.5 removal rate of >99%, U.S. authorities identified, Sino German cooperation...... With the air quality caused concern, air purifier market is also popular dazzling. But the city of industry and Commerce Bureau recently informed, a purification of the product remediation found purifier certification confusion, inflated data, exaggerated propaganda. Industry experts said that consumers in the selection of the purifier, do not blindly pursue high prices, foreign brands, in fact, the reasonable price of the general purifier should be within 3000 yuan.

行动 工商查处立案54件

Mobile commerce and Commerce investigated 54 pieces

据市工商局稽查总队薄宗林总队长介绍，今年1月份以来，各级工商行政管理机关在全市范围内开展了集中整治空气和饮用水净化类生活用品专项行动。截至目前，全市工商部门检查各类经营主体1720余户次，网站80余户次，检查品牌10余个次，立案54件，已经结案22件，罚款183万余元。

According to the city administration of industry and Commerce Inspection Corps Bo Zonglin chief introduction, since January of this year, the administrative departments for Industry and commerce at all levels in the city carried out centralized regulation of air and drinking water purification supplies special action. Up to now, operators of the city's industrial and commercial departments to check all kinds of 1720 more than households, site more than 80 households, check the brand more than 10 times, filing 54, closed 22, fine 183 million yuan.

此次行动中，工商部门重点查处了三类违法经营行为：一是虚标商品性能、获得的荣誉、企业规模及专利的；二是无科学依据夸大空气、水污染损害后果，造成消费者恐慌，误导消费者的；三是仿冒、假冒他人知名空气和饮用水净化类生活用品特有名称包装装潢、企业字号或名称，造成消费者误认的。

This action, focus of the Department for trade and industry investigated three kinds of illegal business behavior: one is the virtual standard commercial performance, obtained the honor, the scale of enterprises and patent; the second is no scientific basis for exaggerated air and water pollution damage, resulting in consumer panic, misleading consumers; the third is the class activities of life the specific name of the packaging and decoration, company name or the name of the counterfeiting, counterfeit famous air and drinking water purification, resulting in consumers of misidentification.

现场 中高档洋品牌受青睐

The scene of high-grade foreign brands popular

记者日前在苏宁电器看到，空气净化器价格最低的在800元左右，最高则要过万。“这边有国产的，纯进口的，或者外国牌子在国内组装的。”随后，销售人员向记者推荐了两款销量较好的产品，一款是售价3000多元的国产品牌，另一款是售价5000多元的进口品牌。记者对于进口品牌宣传其净化率超过99%提出质疑，销售人员立刻表示不必担心，并出示了中英文的检测报告，包括在美国进行的针对每个滤网的专业测试及结果，和来自中国家用电器检测所的检测报告。“这是大品牌，不可能有问题，检测报告也是花了3个月才检测下来，好多顾客都是慕名而来买这款，所以您可以放心。”销售人员表示，价格较高的洋品牌的销量比国产品牌要好，多数顾客在不了解产品概况的情况下，更愿意选择价位在中高档的净化产品。

Reporters recently in Suning Appliance see, the lowest price of air purifier at around 800 yuan, the highest it is over 10000. "There are domestic, pure imports, or foreign brands in the domestic assembly." Subsequently, the sales staff recommended to reporters two good sales of products, a price is 3000 yuan of domestic brands, the other is the price of 5000 yuan of imported brands. Reporter for imported brands propaganda the purification rate of more than 99% of the questioned, sales staff immediately said don't have to worry about, and show the test report in English, including in the United States for each screen test and results, and from the China household appliances detection of the inspection reports. "This is the big brands, can not be a problem, test report also spent 3 months to test for down, a lot of customers are attracted to buy this, so you can rest assured." Sales staff said that the higher prices of foreign brands sold better than domestic brands, most customers do not understand the situation of the product, more willing to choose the price in the high-grade purification products.

Experts don't believe in high prices

国家室内检测中心主任宋广生表示，部分消费者迷信最贵的、品牌最洋的就是最好的，其实不然。

Song Guangsheng, director of the national indoor detection center, said some of the most expensive consumer superstition, the brand is the best, in fact, otherwise.

“比如一个德国生产桑拿房的企业和中国一家企业合作生产净化器，自称是中德合作，其实里面只有净化器的外壳是德国企业制造的。”宋主任表示，去年国内净化器的品牌多达700多个，其中很多涉及虚假品牌。

"Such as a German production of the sauna room and enterprise and a Chinese enterprise cooperation production purifier, claiming to be Sino German cooperation, in fact, only the shell of the purifier is made of German enterprise." Song director, said last year, the domestic purifier brand as many as 700, many of which involve false brand.

宋主任建议，购买复合型净化器、筒式净化器，一个筒式净化器相当于5到10个片式净化器。同时，不要迷信洋品牌和高价格，“一般净化器的成本不超过1000块钱，因此合理价格应在3000元以内。”

Song Director suggested that the purchase of compound type purifier, cylinder type purifier, a tube type purifier equivalent to 10 to 5 chip purifier. At the same time, do not superstitious foreign brands and high prices, the general purifier costs no more than 1000 dollars, so the reasonable price should be within 3000 yuan."

细数 空气净化器“三宗罪”

The breakdown of the air purifier "three sins"

认证资质混乱。有的企业在宣传上号称从美国权威部门认定，实际上都是虚假认证，根本无从查证。

Qualification confusion. Some companies in the propaganda claimed from the United States authorities identified, in fact, are false certification, simply can not verify.

虚标数据。标出的数据跟测试要求不一致，有些标出的数据可能国家根本没有这项认证标准。

Virtual data. The marked data are inconsistent with the test requirements, and some of the data may not be the country at all..

宣传上夸大功效，直接误导或欺骗消费者购买。例如在宣传用语中表述为“pm2.5去除率>99%”，“联合中科院、清华大学400多名教授、研究员”等。▲

Propaganda exaggerated efficacy, directly mislead or deceive consumers to buy. For example, in the promotional language as the PM2.5 removal rate >99%, the joint Chinese Academy of Sciences, Tsinghua University, more than 400 professors, researchers, etc.. 3

（原标题：空气净化器乱象：认证混乱 虚标数据夸大宣传）

(original title: air purifier chaos: Chaos authentication deficiency data hype)

责任编辑：小申

Editor: Little Shen