[Direct Report Network Beijing November 30th] (Legal Daily)With the improvement of direct marketing supervision mechanism, the development environment of direct marketing market will be further purified, which will create a good market environment for the development of direct marketing. Under the new direct marketing supervision environment, direct marketing enterprises should actively carry out compliance work to promote the healthy and standardized development of direct marketing industry.

The legal red line cannot be touched or crossed

Only under the restriction of existing policies and regulations can the development of direct selling industry become more and more standardized and better. Direct selling enterprises should strengthen the education of laws and regulations for distributors and direct selling personnel, deeply study and comprehend the opinions on Further Strengthening the work of cracking down on pyramid selling, the opinions on Further Strengthening the supervision and management of direct selling, and the implementation of pyramid selling in the form of investigating and punishing the nominal and equity incentives of direct selling, capital tray and investment dividends. In the spirit of the three documents of Notice of Special Action on Sales Illegalities, we should strengthen internal rectification and standardized management of the behavior of distributors and direct sellers, strengthen the firm determination of enterprises and not wander on the edge of laws and regulations in order to pursue short-term interests, establish a scientific early warning system and control the behavior of distributors and direct sellers in the whole process. According to the policy requirement, the enterprise's operation behavior is compared with it regularly, so as to understand the problems and rectify them in time.

Direct Selling Enterprises Must Return to the Origin of Direct Selling

The source of direct selling is to share good products with friends. If the recommendation incentive plan of direct selling leaves the high quality products and services, it will easily destroy the original family, friendship and social relations of the direct selling personnel. High quality products and services are the premise of recommendation sharing. In recent years, there are some impetuous phenomena in the direct selling industry. The operation of the direct selling industry usually takes the form of investment fairs. The object of the direct selling industry is not the final consumers, but the distributors. Some companies are not competing for services and products, but how to make profits. The prices of products of many direct selling enterprises are unreasonably high. These actions have seriously left the source of direct selling. In the era of mobile internet, information is becoming more and more transparent. By acquiring unprecedented amounts of information, consumers can make smarter decisions. If we break away from the product to "sell" to create wealth opportunities, it will endanger the foundation of direct marketing. Some "marketing" direct selling teams find that the team is getting worse and worse, and the team is becoming more and more unstable, because they lack the correct concept of direct selling, distorted values, and team members are easily tempted by various funds; while the practical direct selling team, because its participants are based on the recognition of the product, is a team. Wu tends to be very stable and his performance can continue to grow.

Creating the Core Competence of Enterprises by Innovation

Throughout the development of direct marketing industry in China in recent years, product homogeneity is serious. As a direct selling enterprise, its core competitiveness can not be separated from unique products and services. On the basis of establishing a correct concept of direct marketing, direct marketing enterprises should increase investment in product research and development, strengthen product innovation, and form competitive advantages in product technology; increase investment in real enterprises, establish their own production bases, planting bases, industrial parks, etc., to create large-scale production advantages, and then form competitive advantages in product cost; Providing personalized services is another core competitive advantage for the direct marketing industry to meet the challenges of the Internet. To observe the sustainable development of direct selling enterprises in recent years, all of them have unique competitive advantages in customer service. Another core construction of direct selling enterprises is education. While doing well in products and services, we should further enhance the value and mission of building enterprises and take the initiative to assume corporate social responsibility. At the same time, in the era of mobile Internet, the direct marketing industry should also keep pace with the times. As the originator of social commerce, direct marketing should make full use of social media tools, such as Wechat and live broadcasting, to graft them into direct marketing operations. We should fully study and study new marketing modes such as micro-commerce and social e-commerce, graft their advantages, recombine their genes, and create a new direct marketing mode with Chinese characteristics.