[Direct Newspaper Beijing May 16] (Contemporary Direct Marketing) The writing of Samuel Huntington by Professor Harvard University's “Clashes of Civilization and Reconstruction of the World Order” is generally considered to be the most important one in international affairs in the 1990s. Book. The author believes that after the Cold War, the world's pattern will undergo tremendous changes. Conflicts between nations and nations will no longer be dominated by games in the military and political fields. The basic causes of conflicts are no longer ideological but cultural. The difference, in other words, that dominates the world will be a "civilized conflict." In addition, he also believes that the world will be dominated by seven or eight civilizations, namely, Chinese civilization, Japanese civilization, Indian civilization, Islamic civilization, Western civilization, Eastern Orthodox civilization, Latin American civilization, and possibly existing African civilizations, and diverse civilizations. It will have a far-reaching impact on the disintegration and reconstruction, struggle and integration of the post-cold-war world order.

 

Whether China's direct selling industry is not full of economic game and order reconstruction? In recent years, direct sales in China have achieved rapid development. Direct selling economy has become an important part of promoting the development of the national economy. At the same time, it is accompanied by the prosperity of China's direct selling economy. It is the norm and improvement of the direct marketing market order. The perfection and revision of direct marketing "two regulations" has always been a hot topic in the direct selling industry. Industry insiders have also been promoting the revision of the "2005 Direct Selling Regulations" to address the inadequacy of industry transformation and upgrading, unfair market competition, etc. problem.

 

Naturally speaking, the direct selling regulations represented by the Direct Selling Management Regulations do not need to say anything. No matter which direct selling company wants to engage in direct selling work, it must be in compliance with the provisions of the Direct Selling Management Regulations on margin, direct sales service outlets, and related training mechanisms. The clear definition of the direct sellers, direct sales products, and service areas. Similarly, for the six major categories of direct selling products, Chinese laws have successively introduced corresponding management measures, such as the definition of the six major categories of products under the Direct Selling Products Category and Production Guidelines (Trial) on September 21, 2016. The classification and qualification requirements are explained in detail. No company can exceed the boundary for production and operation. For the unfavorable market competition that has occurred in the direct selling industry and how to supervise it, the State Administration for Industry and Commerce has also issued corresponding supervisory opinions. For example, the “Opinions of the State Administration for Industry and Commerce on Enhancing Direct Sales Supervision Work” refers to direct selling companies, direct sellers, and direct online Under the supervision mechanism, illegal activities and law enforcement requirements have been clearly stipulated, further restricting the direct selling industry and regulating the operation of direct sales. In the process of revision of laws before this, the relevant meeting of the State Council revised this, and amended Article 11 of the Direct Selling Management Regulations to read “The first, second, and Any major change in the contents listed in items 3, 5, 6, or 7 shall be reported to the competent commercial authority of the State Council for approval in accordance with the procedures stipulated in the first paragraph of Article 9 of these Regulations."

 

For a country's industry law, first there is the law, followed by amendments to the law, and again to allow the law to fully integrate into the social life. This is the general principle of civil law or the basic actions that a strong country with the rule of law must do. In the field of direct sales in China, only the regulations do not yet have direct sales laws, but they also belong to the country's laws and regulations, and the development of the industry can be implemented accordingly. It can be said that in 2005, the promulgation and implementation of the "Direct Selling Management Regulations" and the "Prohibition of the MLM Regulations" marked that the market economy status of the direct selling industry was really established in the form of laws and regulations. The direct selling marketing model was truly recognized by the government and society. The direct selling industry has thus ushered in the spring of development. Up to now, 93 enterprises in China have obtained direct sales licenses. The sales volume of the direct selling industry increases at a rate of more than 25% every year, making an important contribution to China's economic development.

 

As a direct sales method without a fixed place, direct sales can not really have a market economy status without the protection of laws and regulations. To this end, the Chinese government made a commitment when it joined the WTO: for the wholesale or retail services without fixed locations, within three years after joining the World Trade Organization, the "market access restrictions" and "national treatment restrictions" were removed, and the world trade The members of the organization negotiated and established regulations on sales at no fixed location. Later, the direct selling industry realized an important turning point from disorder and disorder to standard development.

 

I still remember that before the introduction of direct sales regulations, China's direct selling industry was promiscuous and disorderly. After the promulgation of direct sales laws, it had the mandatory effect of restraining and regulating the state of chaos and disorder in China's direct selling industry. This is economic conflict and order. Reconstruction. Today, in order to better promote and guide the healthy, long-term and effective development of the direct selling industry, China's direct selling industry urgently needs a deeper legal update and reconstruction campaign. With the improvement of direct marketing laws and regulations and the rectification of the direct selling market, I believe that the reconstruction of China's direct selling industry will make great progress, and the direct selling market environment will gradually improve, becoming a fertile ground for fostering direct sales companies to realize the development of miracles.

 

(The writer is the president of the overall image promotion promotion committee of China direct selling industry, the director of the China Direct Marketing Institute, and the general manager of the Yingshang Media Group)